2016 Digital Printing Industry Market Analysis

Under the influence of the big environment, the digital printing industry in 2016 has been unprecedentedly baptized. It is not the closure of the digital printing plant that is the transfer. It is not the increase in the number of printing equipment suppliers or the price reduction in equipment promotion. All digital printing has flourished despite the closure of digital printing plants and the increase in printing equipment manufacturers. According to industry analysts, the digital printing industry in 2016 will shrink from the demand and profit space in 2015. Small-scale digital printing plants will lose money and face losses or closures. Large-scale digital printing plants will reduce profits and win customers and develop slowly. The pattern of survival of the fittest. Especially in the apparel industry will be more impact, negative effects in various aspects will be more prominent. For example, in 2015, a large-scale foreign garment factory in a city received high rents from factories, high wages for workers, high taxes, and low clothing profits. The reason was that in order to achieve the development of a company, the Chinese factories were closed down and the factories in Southeast Asia were relatively inexpensive. , Which affects the printing of digital printing plant processing orders, printing equipment manufacturers profit margins will be reduced. Without profit drive, printing equipment manufacturers will significantly reduce layoffs, greatly reduce after-sales service, printing plants are also natural order production, the entire digital printing industry development is slow to survive, some people lamented: "Digital printing is like the sea." Entering the end of 2015, the EPSON 5113 industrial head entered the digital printing industry, printing equipment manufacturers launched high-speed, high-volume 5113 industrial head equipment, large-scale digital printing plant will replace the pattern of equipment, the entire digital printing world flourished.

According to the data analysis of Guangzhou Zhongda Ruibao Printing Factory, there are more than 2,000 large and small digital printing plants in less than two kilometers of Zhongda Ruibao, and the printing equipment manufacturers are uneven, and the unit price of various printing is also unsightly. The printing plant with a daily output of 10,000 meters also abounds. Can be said that Guangzhou is China's digital printing capital, the world's digital printing microcosm. Insiders exposed that printing orders in Guangzhou have also been reduced to a minimum of RMB 4-4.5/m. In Guangzhou where the profits are less than RMB 1/4, in order to survive, they can only increase output and output will be less. It will lose money and add printing equipment for profitable increase of production. So every day, machines will be installed at Zonda Ruibao. Of course, the cost-effective machine, good reputation after-sales service equipment manufacturers are relatively hot. To sum up, Guangzhou digital printing flourishes and it also wins the survival of the fittest.

Printing World With the promotion of the Internet, printing equipment prices or printing processes will become more transparent. Compared to thermal transfer printing, many garments will find the highest cost of printing when they have low profits, and the garment factory will set up a printing department. , Bringing business opportunities to printing companies. In the direct printing of digital printing, glass, ceramics, ceramic tile, acrylic, wood, EVA, PVC, wood, wine bottles, mobile phone cases, handicrafts, advertisements, crystals, murals, decorative building boards, oil paintings and other material printing will be selected. UV printer, cotton and linen is a reactive printing, and paint printing is not limited by the material of the fabric, direct printing, drying can be, but the color fastness to only 3, so only for the low demand customers. Reactive printing process is complicated: grout sizing - drying - digital printing - drying - steaming - washing - soaping - washing - drying - drying, shaping equipment, also To be as high as 200-500 million, the processing price of cotton printing is generally 25-32 yuan / square meter, large investment, low return, complicated process, few customer input, so the advantages of screen printing.