Agricultural machinery circulation urgently needs a new mode of e-commerce to sing the main theme

Agricultural machinery enterprises should constantly improve the marketing model of the "Internet" era

The huge rigid demand and policy created by the development of the agricultural machinery market has promoted China to become a large country of agricultural machinery production and consumption. The popularization of agricultural machinery and the promotion and application of high-tech agricultural machinery products will be the obvious characteristics and trends of the development of China's agricultural machinery market in the future.

Agricultural machinery circulation urgently needs a new mode of e-commerce to sing the main theme

However, the current circulation environment and the status quo make the development of this trend lack of support, seriously delay the development of China's agricultural modernization, and need a new model to enhance development - this is the "Internet" era. The development model of agricultural machinery circulation e-commerce will become the main theme of the future agricultural machinery circulation market.

There are many favorable conditions for the development of agricultural machinery circulation e-commerce

The national agricultural machinery purchase subsidy allows farmers to purchase machinery across regions, providing policy support for the commercialization of agricultural machinery.

In order to further improve the level of agricultural mechanization and promote the rapid development of modern agriculture, the state gradually liberalized the subsidies for the purchase of agricultural machinery. From the county level to enjoy the purchase subsidies, to gradually try to purchase local subsidies in the provinces in some provinces and cities, effectively promote the marketization of agricultural machinery circulation. In particular, there have been reports that the state will further break the restrictions on purchases and implement a nationwide subsidy model for local purchases. This unrestricted purchase model in large areas will undoubtedly provide opportunities for the commercialization of agricultural machinery.

Under the Internet model, the market has the characteristics of no boundaries, no regions and no gaps, which can support the extraordinary development of enterprises, which has been proved in many industries. Then, in the field of agricultural machinery circulation, there must be circulation enterprises that have become bigger and stronger through the e-commerce model, breaking the past business model and promoting the healthy development of the industry.

Second, the construction of the tangible market for agricultural machinery has become the incubation base for the operation of agricultural machinery.

On the one hand, the maturity of the agricultural machinery market has unified the decentralized and disorderly operation of agricultural machinery in all regions into the market, and has enhanced the liaison and communication between the operators of agricultural machinery. In the face of fierce competition and difficulties, they have been united. On the other hand, the tangible agricultural machinery market generally has modules such as display center, demonstration center, experience center, logistics center, maintenance center, accessory center and information center. The functional positioning of the tangible market prepares conditions for the development of agricultural electromechanical business and becomes The incubator base for the operation of electricity and electricity in agricultural machinery.

Third, the popularization of the Internet has provided new channels for farmers to purchase agricultural machinery.

With the development of the Internet, information and cognition are characterized by distance, transparency and comprehensiveness. Consumers can easily and comprehensively and thoroughly understand the technical performance and use of various agricultural products through the Internet. Consumers do not need to arrive at the scene. Know which products are more suitable for you and choose your own products.

Under this Internet model, based on the tangible market of agricultural machinery, the online platform for agricultural machinery circulation is created, and the information of agricultural machinery is concentrated on the platform. The demand of consumers can be clarified, and consumers can be easily broken. Asymmetry in product cognition makes it possible to achieve consumer purchases.

Several problems must be solved in the operation of agricultural machinery circulation e-commerce

Although the agricultural machinery circulation e-commerce operation can overcome the limitations of the current agricultural machinery circulation process, the agricultural machinery circulation market will be brought into a new development milestone, but the agricultural machinery circulation e-commerce operation must solve the following problems.

, the construction of agricultural machinery circulation e-commerce operation market.

This organization and leading enterprise of the agricultural machinery circulation revolution is not capable of anyone. It needs several capabilities.

First of all, it must be a market-influenced enterprise in a specific region. It can organize other distributors in the region to come together and strategically divide and cooperate according to the platform's business ideas. At the same time, it requires the majority of agricultural machinery users to fully trust, so that it will be more effective. ;

Secondly, this organization and leading enterprises must have a large platform such as the agricultural machinery market, which can serve as a multi-category, multi-brand display center, experience and demonstration center, logistics center, maintenance service center and parts center to provide online operations. Basic guarantee

Third, organizations and leading companies need to have a variety of professionals in agriculture, not only have the ability to build and maintain a strong online platform, and this online platform is delivered to agricultural machine buyers through various channels.

This online platform provides enough product information for users to review and select, and more importantly, through its specialized capabilities, to set up systematic agricultural solutions for different types of customers and regions to adapt to modern agricultural sales systems. The characteristics of the product help the user to purchase the agricultural machinery configuration reasonably and reasonably, and ultimately, the value of the purchaser can not be separated from the online platform when purchasing agricultural machinery.