An Analysis of the Trend of Pick-up Trucks at Home and Abroad in China


As a multi-functional vehicle, the high-end pickup does not depend solely on price, but also depends on its versatility, social recognition and popularity in many fields. Main single-row seats and small single row seats are mainly loaded with cargo. The single-row pickups are divided into two types: large single row and small single row. They are mainly loaded with cargo and take 2 people. It is characterized by low price and strong practicality, which is quite liked by the self-employed. Compared with light trucks and micro-cargoes of the same price, in terms of its functionality, single-row pickups are just as high-grade as other pickup trucks, and they are also very comfortable and luxurious. They are also significantly higher than light trucks and micro-cargoes. Performance, single-pilot pickup, speed, displacement and off-road performance is much better than light trucks and micro-cargo; in terms of cargo-carrying functions, due to the low chassis of the pickup truck, safe driving, and convenient loading and unloading, the volume and weight are larger than that of the micro-truck. At present, in China's pickup market, it is still dominated by economical large single row seats and small single row seated pickups.

 


However, in recent years, with the development of the economy, modern changes and upgrading of product features, the European and American markets are selling a very popular row of half-seat pickups. The most important feature is that the integrated sedan and SUV elements make the vehicle design structure more rational, trendy and stylish, and the exterior design has both the sleek feel of the car and the strong features of the off-road vehicle. Compared with the existing ordinary double row, the cargo bed is longer and the wheelbase of the chassis is lengthened accordingly, so that the center of gravity of the cargo loading can be moved to the center of the rear axle. This greatly enhances the stability. The cab is double-opening, and the indoor one-and-a-half seat design space is compact and reasonable. The rear seat can accommodate two people and meet various storage requirements. The streamlined cab gave way to the rear cargo compartment while expanding the cargo space. At the same time as four occupants, the cargo capacity is larger than the standard double row seat.


In the past two years, some of the pickup trucks' mid-level double pickups have been improved on the basis of double-row pickups. In appearance, the double row pickup is unique, its wheelbase and cargo compartment are slightly longer than the standard double-row seat pickups on the market, and it is shorter than the current lengthened pickup trucks. The overall is quite European and American, giving people a new feeling. Although this model is currently developed in China, it is still relatively small, but it is expected that the market has a large potential and the development momentum will be rapid. Last year, the market share of mainstream pickups in the dual segment market increased by about 10%, and the segmented market showed a strong growth trend; while the number of products in a row of half-seat pickups and large double-segmented markets was relatively small, the current market segmentation share was still at an awkward stage. Among them, the Japanese market has the largest share of the market.


At the same time, another type of enclosed cargo box closed cabin pickup (hatchback type) is characterized by the appearance of the rear compartment is separated from the cab and is fully enclosed, naturally extending at the same height, so that The entire vehicle is integrated, and the proportion of passengers and cargo is well-coordinated. The individualized two side windows are beautiful. They can prevent rain, sun, and moisture, and are safe and reliable for theft and loading of goods. They can be used as multi-functional commercial vehicles or station wagons. There are not only double-row cabin pickups, but also single row and half-bay van pickups. At present, individual pick-up truck companies in China are preparing to mass-produce such pickup trucks.


From the perspective of several future new products of mainstream and non-mainstream pickup trucks in China this year, the body specifications are more compared with their current kingpin products: the body size has obviously increased and widened. Fashion trends combined with North America, Europe and Japan's shape design, with personality tough, stylish, atmospheric, sturdy, to enhance the SUV's off-road performance and the car's comfortable feeling as one. It is expected that in the near future, a row of half-seat pickups and big doubles will be popular. China's pickup market will show the trend of polarization between economical low-end models and high-end models, but this is also the result of market demand and competition.



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