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China's auto product competition is quietly changing This year, China's high-end car manufacturers have introduced economic cars, while economic car manufacturers are eager to test the mid-to-high-end car market. Industry insiders pointed out that with the widening of the product line of car companies, the economic car will be changed to domestically-made, and the high-end luxury car will be mainly imported. The new Chinese auto product competition is now taking shape. At present, some enterprises focusing on the production of economical cars have started to develop R&D and production of high-end cars, such as “Jie Xun†and “Mondeo†of the Chang’an Group; Hafei’s “Haifei Saibao†sports car; and Chery’s “ Oriental Sons series. In addition, some enterprises that used to produce minicars, passenger cars, utility vehicles, and trucks have also begun to move closer to the cars. The world’s auto giants are also stepping up their moves. BMW and Brilliance each hold a 50% equity stake in a joint venture and have launched BMW 3 Series and 5 Series products. VOLVO also indicated that it does not rule out the possibility of producing premium cars in China. Experts pointed out that with the continued relaxation of China’s industrial policies and the improvement of the investment environment, as well as the further increase in the level of consumption, the auto market still has huge room for investment profit. In the context of the increasingly complex competition in China's auto market, strengthening brand control will be an effective means for auto giants to increase market share and grab opportunities. Mr. Jia Xinguang, chief analyst of China Automotive Industry Development Consulting Company, pointed out that this new competitive situation is the inevitable result of the development of the market to a certain stage. Many multinational car companies, such as Volkswagen, GM, and Toyota, have made it clear that they must bring the full range of products to China for production. Judging from the level of corporate competition, the era when a single product hits the world is gone forever. From the experience of the automotive industry in developed countries, to have an invincible position in market competition, we must have a full range of products.