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Recently, it was learned from the Automobile Branch of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products that from January to April 2011, China exported 110,000 cars to Russia, of which 90% were commercial vehicles.
From January to April 2011, in terms of trucks, petrol light trucks with less than 5 tons were exported to Russia totaling 46,611, diesel light trucks exported 19,412, 5-12 tons trucks exported 13,472, and 20 tons heavy trucks exported 8,373. In terms of passenger cars, most of the exports to Russia are more than 30 large and medium-sized passenger vehicles, and the number is 2,800.
During the financial crisis of 2008, the situation of China’s auto exports to Russia turned sharply. In 2009, it slipped to a low point, when only a few hundred vehicles were exported from China to Russia. At the same time, in times of financial crisis, Russia’s monetary policy tightened and conditions for bank lending increased, making it difficult for auto companies to apply for loans. With the gradual weakening of the financial crisis, China’s commercial vehicle exports to Russia have begun to improve since 2010.
Need to learn previous lessons
In 2008, the top five Chinese auto export destination countries were Russia, Ukraine, Vietnam, Algeria, and Iran. Russia used to be the largest export market for Chinese cars. In 2007, at the peak, Chinese cars exported nearly 57,000 vehicles to Russia.
However, since 2008, China’s commercial vehicle exports to Russia have fallen significantly. The first is the impact of the financial crisis. Commercial vehicles are production tools. Their sales are closely related to the economic situation. In addition to the impact of the objective environment, China’s commercial vehicle companies must also find their own reasons. Before this, many domestic commercial vehicle exports were actually grey customs.
In Russia, the certification of new and used cars is not the same. The used car certification is simple. Some Chinese companies have certified new cars as used cars. This is the gray customs clearance. It is said that gray customs vehicles can earn huge profits, and the profits of a car can sometimes reach more than 10 million yuan. At the same time, before the service of commercial vehicle companies in China could not keep up. Based on the above reasons, Russia began to take strict restrictions on Chinese products.
Prospects for 2011 can be expected
After the Russian import threshold was raised, Chinese manufacturers began to take seriously, and many companies also passed Russia's certification. In terms of channels, Chinese companies have their own agents and distributors in Russia. They can either entrust dealers who have been in contact with them before or they can open up channels. The prospect of Chinese commercial vehicle companies exporting to Russia in 2011 should be fine, because Chinese products are suitable for Russian use requirements. First, the prices of Chinese products are relatively low, while the level of purchasing power of Russian users is not high. Second, although Russia has a cold climate, its road conditions are similar to those of China. Third, the quality of Chinese products has improved in recent years.
However, China's commercial vehicle companies can not be taken lightly. Although the number of products exported to Russia has increased, it has not become a climate. Due to the unpleasantness of the past, some Russian users have lost confidence in Chinese products and it is necessary to do a lot of work to change their inherent understanding. At the same time, there are not many Chinese factories that build factories in Russia. Many manufacturers are returning home while Russia’s domestic companies are cooperating with Japanese and European heavy-duty truck companies. At the end of 2010, German MAN Commercial Vehicles AG and Russia The city of St. Petersburg signed an agreement to invest in a heavy-duty truck manufacturing company in the city, with an annual production capacity of 10,000 vehicles and an initial investment of 20 million euros. This puts higher demands on Chinese products entering the Russian market.
The task before the Chinese companies is to do a good job. The service of commercial vehicle companies in China has just started and the supply of spare parts is not timely. At the same time, since Chinese companies are commissioning Russian local distributors to carry out service work, the control of service channels is not strong, which is also worth noting. Many Chinese auto companies lack rational planning for overseas sales and maintenance service models. The warranty period for Chinese exports to Russia is 18 months, 30,000 kilometers, or 24 months, 50,000 kilometers, while other countries have car warranty. The minimum period is 3 years and 100,000 kilometers. If companies cannot improve their after-sales service, they may lose their competitiveness in the newly warmed Russian market.