China Automobile Association: 2011 Auto Informatization Targets Three Hot Spots

Dr. Zhu Kongyuan, deputy director of the Policy Research Office of the China Association of Automobile Manufacturers, said in an interview with the association that there will be three hot spots in the IT application in China's auto industry in 2011. First, auto companies will open up information flow in all aspects including ERP and PLM. Speed ​​up the elimination of islands of information; Second, IT applications will better face the integration of enterprises after IT mergers; and third, strengthen the level of after-sales service informatization.

In 2010, China’s auto industry created a world record in global production and sales volume in the context of the country’s stimulus policy to expand domestic demand, with production and sales exceeding 18 million vehicles. In 2011, with the cancellation of the preferential policies for automobile purchases and the introduction of restrictions on purchases such as the Beijing Yaohao, the Chinese auto market will face more severe competition in 2011. Director Zhu believes that informationization will become a very good tool and tool for auto companies to respond to market competition.

Zhu Zhu also said that at present, China's auto industry in the integration of the process of two differences is also relatively large, the overall level of car industry information is better than commercial vehicles, and commercial vehicles are generally better than the level of informatization of auto parts companies. With the continuous expansion of the scale of commercial vehicles, the pace of corporate mergers and reorganizations is accelerating. In the future, commercial vehicles and parts and components companies will have much room for improvement in informatization.

Zhu Zhu also said that in the past, information technology emphasized the separate application of various links, and the phenomenon of information islands was serious. Accelerating the integration of various systems such as ERP and PLM will become one of the hot topics in automobile informationization.