Differentiation of the automotive industry opened up

The exit of preferential policies and the introduction of restriction policies have enabled the automobile market to usher in an era of steady growth.

Passenger cars are better than commercial vehicles, luxury brands are better than ordinary brands, and joint venture brands are better than independent brands.... If the biggest change in the auto market this year is “welcome to an era of steady growth”, then between the various models and between companies The differentiation and adjustment can definitely be regarded as the keywords of the auto market in 2011.

At the end of the year, the cold weather in the auto market was in full swing at the Shanghai GM Dongyue Base in Yantai Development Zone. On December 16, along with a Chevrolet sedan slowly driving down the production line, the production and commissioning of the Dongyue Base Phase III expansion project was fully started. It is expected that after the completion of production in May next year, it will add two sets of 240,000 capacity.

"In the auto market into the single digit growth today, still follow the plan to implement capacity expansion, emboldened mainly from the company's long-term accumulation of competitiveness." Shanghai General Manager Ye Yongming told reporters that in the first 11 months of this year, domestic passenger cars Sales increased only 5.26% year-on-year, while Shanghai GM achieved a 21.2% year-on-year increase. At present, Shanghai GM's annual sales volume has approached 1.2 million, ranking first among domestic car companies. What makes Ye Yongming even more gratified is that this year Shanghai GM’s product strength, brand strength, operating quality, and customer satisfaction have also been improved. Among them, the Buick brand ranks the top three in terms of satisfaction with the after-sales service in the Chinese auto market in 2011 with 887 points.

Also enjoying the joy of high growth is the president and CEO of Mercedes-Benz China Automobile Sales Co., Ltd. Miles. After the integration of sales channels of imported cars and domestic cars this year, the sales force of Mercedes-Benz China and Beijing Mercedes-Benz will quickly be reflected in the market. In the first 11 months, Mercedes-Benz’s sales in China had completed 175,300 units in total, a year-on-year increase of 35%. Among them, the cumulative sales of Beijing Benz achieved a rapid growth of 52% year-on-year.

Compared to the rapid growth of joint venture brands, especially luxury cars, this year's independent brands can use “difficult” to describe sales decline, market share decline and profitability decline.... The self-owned brand sold a total of 5.253 million vehicles, a year-on-year decrease of 2.34%, and the market share dropped by 3.28 percentage points. Among them, the market share of self-owned brand cars decreased by 1.50 percentage points. Although there are still a week away from the end of 2011, the vast majority of autonomous car companies cannot achieve their annual sales targets.

“The commercial vehicle company is more aware of the cold market.” Lu Feng, general manager of Dongfeng Motor Co., Ltd., told reporters that from January to November this year, the production and sales of commercial vehicles fell by 8.68% and 5.93%, respectively, which was subject to annual economic regulation. With the impact of infrastructure investment, the production and sales of trucks as mainstream products continued to slump, with heavy trucks falling by more than 13%, light trucks by 6.7%, and micro-cards by 9.7%. However, through hard work, product enhancement, and optimization of marketing models, Dongfeng’s annual sales of light commercial vehicles are expected to exceed 319,000 units, and the market will achieve year-on-year growth of 6.1%.

“In the context of high growth last year, this year's total production and sales of cars can still maintain positive growth. This is still a good thing.” Dong Yang, Executive Vice President and Secretary-General of China National Automobile Association believes that since the beginning of this year, subject to fundamentals, the automobile industry has emerged. With a certain degree of adjustment, from January to November, the sales volume of automobiles was 16.8156 million units, an increase of 2.56% year-on-year. Despite the small increase in production and sales of the automotive industry this year, the overall economic indicators are positive. In the first 10 months, 17 key enterprises realized an accumulative operating income of 1,897.755 billion yuan, an increase of 9.81% year-on-year; and a total profit of 188.874 billion yuan, an increase of 8.04% year-on-year.