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According to the Dongfeng Commercial Vehicle Company’s business news report: In June, the company sold 15,000 medium- and heavy-duty trucks and sold more than 100,000 units in January-June. The market share continued to grow. In the depressed market structure, the decline was lower than that of the industry. The business is stable, and it ranks first in the industry.
Since the beginning of this year, the medium-heavy card industry market has been continuously under investigation, and the growth of industrial enterprises has been hindered by their influence. In the face of the down market, Dongfeng Commercial Vehicle Co., Ltd. rationally analyzed the situation, cautiously studied and judged, and constantly promoted the transformation of development methods, focusing on the connotative quality and efficiency development, and pursuing the company's sustainable development. In the market, instead of relying on simple price competition or product competition, the company will gain market leadership through its brand and core capabilities.
Data shows that Dongfeng Commercial Vehicle Co., Ltd. sold more than 10,000 heavy trucks in June and sold 75,000 units in the first six months. Dongfeng Tianlong, a strategic product of heavy trucks, has been listed for six years and has achieved good user reputation and market sales. The market has exceeded 340,000 vehicles have become benchmarks in the heavy truck industry. As a traditional advantage product of Dongfeng Commercial Vehicle Co., China Card experienced a steady performance in 2012. It sold 5,000 vehicles in June and accumulated more than 30,000 units in sales from January to June. The decrease was lower than that of the industry, among which card strategy commodity Dongfeng Tianjin was listed for 4 years. The cumulative sales reached 100,000 vehicles, further consolidating the value benchmark position in the field of China Card.
Under the promotion of the full-value chain collaboration and the integration strategy of subsidiaries, the headquarters and subsidiaries of Dongfeng Commercial Vehicle Co., Ltd. have shown a steady development trend. In the first half of the year, the headquarters of Dongfeng Commercial Vehicle Co., Ltd. sold a total of 76,000 vehicles, fulfilling the budget targets and effectively driving the development of the relevant industrial chain of the Dongfeng Shiyan base. As a new pioneering market, the Dongfeng school bus industry ranked in the top five in the first half of the year.
At the same time, Dongfeng Commercial Vehicle Company continued to strengthen its overseas market strategy and steadily and orderly improved the continued influence of the “Dongfeng†brand in overseas markets. In the first half of the year, Dongfeng Commercial Vehicle Co., Ltd. sold more than 4,000 vehicles in the overseas market, an increase of 10% year-on-year, exceeding the scheduled target, among which the sales volume exceeded 3,200 units, an increase of 20% year-on-year. With the joint efforts of the team, overseas existing markets are operating normally and overseas strategic projects are underway.
"China's auto market will have a winter time sooner or later. Dongfeng Commercial Vehicle Co., Ltd. will develop its internal strength and make preparations for this." Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., has a full forecast of the market. Facing ever-changing industries, Dongfeng Commercial Vehicle Company will continue to strengthen the development and maintenance of commodity platforms. The abundant commodity lines will effectively enhance the market's response capacity and effectively enhance the commodity power; continuously promote the Dongfeng commercial vehicle production method, DCPW, and maintain a highly flexible production. The system responded to market fluctuations and strengthened manufacturing support. DCSW, the commercial vehicle marketing model of Dongfeng Commercial Vehicles, continued to be established, which continuously promoted value marketing and effectively improved marketing capabilities.
In the long-term development process, Dongfeng Commercial Vehicle Co., Ltd. has made "China's east wind" a "global wind" as a set target and a driving force for business development. In the promotion of the strategy, Dongfeng Commercial Vehicle always bears in mind the corporate mission: First, to promote the efficiency of the road transport industry through professional vehicles and service programs, truck manufacturers are committed to becoming a provider of transport solutions. The second is to enhance the brand value through the improvement of customer satisfaction, making the Dongfeng brand become a trusted international brand. The third is to create profits for shareholders, create happiness for employees, and contribute responsibilities to society through the development of brands and sustainable profitable growth.