ZHONGSHAN LAVI HARDWARE PRODUCTS CO., LIMITED , https://www.lavihareware.com
Recently, Dongfeng Yulon Company announced its mid-term development plan. The plan points out that by 2014, Dongfeng Yulon will achieve an annual sales volume of 200,000 light trucks at an average annual growth rate of 10% over the industry.
Dongfeng Yulon, jointly established by Dongfeng Motor Corporation (“Dongfeng Motorâ€) and Taiwan Yulon Group, is the main marketer of Dongfeng Light Trucks and is responsible for the entire product line of “Dongfeng Motor†(including “Dongfeng Dolika†and “Dongfengjiaâ€. The nationwide distribution of Yunyun, Dongfeng Jinnuo, Dongfeng Mengka, Dongfeng Jinba, Dongfeng Star, etc., has a marketing service network covering 31 provinces, cities, and autonomous regions across the country, with more than 400 Sales outlets, more than 1,000 service stations.
According to the medium-term development plan, Dongfeng Yulon will build a 150,000 light truck sales platform from 2010 to 2012, forming a sales network of 300 Dongfeng Dolika dealers, 300 Dongfeng Furika dealers, and 1,200 service stations. The county coverage rate is 30%, 3 million new sales areas are added each year, and 50 dealers with annual sales of more than 1,000 units are cultivated, with a market share of 15%; by 2014, Dongfeng Yulon will increase at an average annual rate. At the speed of 10% in the industry, the annual sales volume of 200,000 light trucks is achieved.
According to Zhang Xiaofan, secretary of the Dongfeng Yulong Party Committee and executive deputy general manager, according to the 2009 national market scale and market share of its own products, Dongfeng Yulon divided the country into three major war zones, clarified the key offensive areas in 2010, and formulated Specific combat plans: First, to strengthen the combat strategy in Hubei, Beijing and other advantageous markets with large market size and high market share, and further increase the market share of these regions; Second, the market share is low and market potential is huge. In Shandong, Hebei, and other vulnerable markets, a breakthrough combat strategy was implemented; the third was a strategy for recovering operations in the regional markets such as Guangdong and Shanghai, which have a relatively high market share in history and are currently declining.
Up to now, Dongfeng Motor has exceeded 300,000 vehicles in 2010, and has achieved historical breakthroughs in profits, sales, and market share. Among them, Dongfeng Yulon Automobile Sales Co., Ltd. has made important contributions in achieving the operation of the sub-network, establishing the Dongfeng light truck brand and reputation. In terms of management, we can have sufficient resources in any region and market segment to respond more effectively and quickly. In terms of services, we actively respond to the needs of users on the marketing front and provide standard service guidance; The orderly operation of the marketing platform to create value, and thus become the driving force for development. Dongfeng Yulon Automobile Sales Co., Ltd. actively started to build 150,000 marketing platforms on the new leap-forward development starting line, which will contribute to the early realization of the medium-term operation plan and Dongfeng's “N315 Planâ€.