FAW Liberated 61,000 Heavy Duty Trucks in the First Quarter of 2011, Breaking Through the Dump Truck


In the first quarter of 2011, FAW Jiefang Company sold 61,000 heavy-duty trucks, of which Changchun headquarters sold 30,000 vehicles, an increase of 7.4% year-on-year in 2010, and the market share increased by 0.2% year-on-year.

In the first quarter of 2011, the demand for dump trucks in the domestic truck market increased, which brought pressure on the seasonal short-board sales structure for FAW’s liberation of tractor products. FAW Jiefang Sales Co., Ltd. continued to adhere to the overall marketing strategy of smashing the basics and grabbing share. According to the sales season of dump trucks in March, April and May, it launched nationwide promotional themed promotion activities of liberation dump technology leadership. Various agencies in the country actively promote dump truck terminal promotion activities, hold product promotion conferences, conduct roadshows in local heavy truck resource areas, distribution centers, and other regions, organize users to participate in automotive cultural tours, and fully promote the sales of heavy-duty truck dump trucks. breakthrough.

In terms of service, for the characteristics of heavy unloading conditions and high user demand for services, once again added "one to one" with resident service and three free tests to further improve vehicle attendance and improve user satisfaction.

Judging from the macroeconomic situation, logistics companies and users who are taking a wait-and-see attitude in 2011 and February 2011 will be clear about the direction of development in April and will play an important role in the recovery of the terminal market. . It is estimated that the total demand for medium and heavy trucks in April 2011 will be 140,000 vehicles, which is a slight decrease from March. Since all manufacturers are stockpiling large amounts of inventory during the peak season, terminal sales will be mainly based on inventory. FAW Jiefang will further accelerate the adjustment of its product structure, consolidate its advantages, upgrade its balance of power, break through the weaknesses, improve its product support capabilities, increase its marketing support capabilities, and further increase its market share.



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