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“Xichai's promotion in the marketing competitiveness of passenger car power products must put product technology first in marketing, followed by service marketing and brand marketing.†- Xu Xuefen
Xichai has established Aowei's famous brand in the field of heavy trucks. The development of the bus market in the past few years has been unpleasant. Xu Xuefen analyzed the reasons for this, and Xie Diesel’s understanding and preparation for the competition in the bus market must be strengthened. "Now our goal is very clear. Doing a good job in the market is the main task of Xichai at this stage," she said. These basic tasks include deploying excellent technical forces to the passenger car market, strengthening the construction of the marketing team, strengthening the adaptive development of the engine in the passenger car market, and getting closer to the market demand, user expectations, building a more complete bus service network, and accelerating the market response speed. Improve the comprehensive competitiveness of the passenger car market.
"Currently, Xichai's marketing focus in the passenger car market is to improve product quality and create a desired value for users." Chai deputy director Xu Xuefen said in an interview with reporters that after summarizing the actual situation of the Xichai passenger car market in recent years During the "Twelfth Five-Year Plan" period, Xichai adjusted its marketing strategy in the passenger car market, shifted its focus from comprehensive distribution of resources in the past to focusing on advantageous resources, laid a solid foundation for the market, and built product competitiveness in market segments to create more than expected expectations for users. value.
FAW Jiefang Automobile Co., Ltd. Wuxi Diesel Engine Factory is a national large-scale first-class manufacturing enterprise and a national key high-tech enterprise. It was founded in 1943 and joined FAW Group in 1992. In 1993, it entered the core layer of FAW and changed its name to “China Wuxi Diesel Engine Factory, the first automobile company in Chinaâ€. In 2003, FAW established and established "FAW Jiefang Automobile Co., Ltd." and became a specialized branch factory under the liberation company. 
