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Great Wall Motors recently opened fire on the house of Fiat Fiat, alleging that Fiat stole the business secrets of the sedan car during the R&D process. Liu Tongfu, Marketing Director of Great Wall Motor Sales Company, said in an interview with the Nanfang Daily reporter that the prosecution of Fiat is proceeding according to the procedure, and the Great Wall is seeking the EU to lift the elves. “The elves must enter the European marketâ€.
Previously, Fiat had reported that the Great Wall Wizard Car infringed on the design patent of its panda compact car, resulting in elves being banned from selling in Europe. In recent days, four Great Wall products, including dazzling, cool bear, Haval 5, and Fengjun 5, have successfully obtained the EU vehicle certification, can be freely sold in Europe, and have achieved new breakthroughs in domestic autonomous vehicles. This also allows the Great Wall to have full confidence in the return of the Elf to Europe. Auto analyst Zhong Shi also believes that the real intention of the Great Wall to fire Fiat is to arouse the attention of the relevant government departments in order to mediate the “sale ban†that it suffered in Europe.
The Great Wall sedan has become the main business of the company in recent years. According to Liu Tongfu, the Great Wall has sold 150,000 cars this year, including nearly 50,000 cars. The Great Wall will launch the sports car Ling Ao at the Guangzhou Auto Show this month, and it will also launch a small-displacement SUV at the end of the year. The Great Wall will enter the A-class market next year, after which it will enter the B-class and C-class market. “The Great Wall will open the B-class market in a unique way.†The Tianjin plant that is being built in the Great Wall will also be put into production in 2011. It will mainly produce Great Wall high-end models and become an export base.