On March 27, 2015, the IAAF officially granted Great Wall Lubricant "The official IAAF service oil," and Great Wall Lubricants will provide full lubrication services for the Beijing Athletics World Championships and other events in August. Stadiums, service vehicles, etc. provide high-quality lubrication protection, and launch IAAF commemorative version of lubricant products to ensure the smooth progress of the event. Following the 2008 Beijing Olympics, Great Wall Lubricants once again opened a new round of sports marketing drama in China. Great Wall Lubricating Oil and IAAF Practice social responsibility and call for participation of all citizens In 2015, Li Keqiang put forward requirements for the development of sports in the “Government Work Reportâ€: “To develop national fitness, competitive sports and sports industries.†This is an incentive and expectation for the promotion of national fitness and competitive sports. Competitive sports and national fitness complement each other. As one of the three major international competitions, the Athletics World Championships will be held this year in Beijing. This will lead to all the people's attention and participation, and is expected to become another milestone in the history of China's sports after the 2008 Olympic Games. It is understood that the World Championships in Track and Field have settled in Beijing. Sinopec has played a vital role in this and is an important factor in assisting Beijing to successfully apply for the World Championships in track and field. Since becoming the first official partner from China in 2010, Sinopec has sponsored the Daegu World Championships in 2011, the World Championships in Moscow in 2013, and the World Track and Field Championships. It has established close ties with the IAAF. relationship. Yan Lianjie, Secretary of the Sinopec Great Wall Lubricating Oil Party Committee, said: "As one of the world's largest energy and chemical companies, Sinopec has always attached importance to supporting sports development, disseminating sportsmanship, and sports culture as an important way to fulfill its social responsibilities." Sinopec's brand-bearers, Great Wall Lubricants naturally also bear this social responsibility. The Great Wall Lubricant "official IAAF official service oil" title, not only honor, but also not only to provide lubrication protection for the event, but also participants and promoters of the event. In order to implement the concept of "all citizens participation" in the World Track and Field Championships, Great Wall Lubricants will organize a series of track and field knowledge campaigns, contest support groups, etc., as official service oils, to promote the promotion of the event, encourage more people to participate, focus on track and field, and pay attention to Sports, focus on a healthy lifestyle. It is not difficult to see that Great Wall Lubricants' marketing campaign initiated around the Beijing Athletics World Championships is a large-scale market operation and a great practice in fulfilling its corporate social responsibility. Of course, after the 2008 Olympic Games, Great Wall Lubricants once again set off a sports marketing event, which also has very clear strategic thinking and marketing goals. Wrestling high-end market, targeting localization alternatives Without a doubt, Great Wall Lubricants Aerospace Marketing is a successful marketing and is a marketing paradigm and template for China's lubricant industry. Great Wall Lubricating Oil has thus acquired the brand name “Aerospace Qualityâ€. However, for Great Wall Lubricating Oil, which aims to promote localization alternatives, high quality is the pass to enter the high-end market, but it also needs an emotional element to trigger consumer resonance and establish a close emotional connection with consumers. Sports is undoubtedly the best choice for cultivating and displaying the Great Wall Lubricant brand spirit. Pi Tianfu, Director of the Lubricants Brand Department of Sinopec Great Wall, said: “Faster, higher, and stronger are the dreams that mankind is constantly pursuing. Athletes are fully displaying the spirit of enterprising, healthy, dynamic, and passionate sports. This is in line with Great Wall Lubricants. The brand spirit that pursues excellence, surpasses itself, and challenges and excels is highly consistent.†This tells the reason why Great Wall Lubricants has focused on sports marketing. The World Championships in Track and Field is another sporting event that China has welcomed since the 2008 Beijing Olympic Games. This provides Great Wall lubricants with a very broad marketing space. In addition to the brand display of “International Federation of Athletics Official Services Oilâ€, Great Wall Lubrication also planned a series of activities to strengthen the emotional connection with consumers and promote brand upgrading. And through the track and field world championships, more overseas customers will recognize Great Wall lubricants and create a market opportunity for Great Wall lubricants to export their brands globally. Looking at the international market and exporting Chinese brands Internationalization has always been one of Great Wall lubricants and its core development path. It is understood that since the implementation of the internationalization strategy in 2004, Great Wall Lubricants has used Sinopec, the English name of Sinopec Group, as its unified brand in the international market and has achieved great market breakthroughs. It has been formed in more than 50 countries and regions around the world. cover. Moreover, in July 2013, the first overseas factory of Great Wall Lubricants was officially completed and put into operation in Singapore, opening a new chapter in the internationalization of Great Wall Lubricants. Great Wall Lubricants has a clear international strategy and needs. It is intended to build a world-class lubricant brand and become a Chinese company serving the world. As a world-class event, the Athletics World Championships have a great influence all over the world. The Great Wall Lubricants participated in the Beijing Athletics World Championships in depth and will export Great Wall Lubricants to all parts of the world through the impact of the events. Moreover, the official title of “The Official IAAF Service Oil†will also be used by Great Wall Lubricants. The endorsement of the international market competition is an upgrade of Great Wall Lubricants' focus on the international market and the export of Chinese brands. Ever since, Great Wall Lubricants has been adhering to the leading technology and product-leading development strategy to provide customers with space-grade lubrication protection. Together with the IAAF, it provides lubrication guarantee for the event. This is a true portrayal and vivid case of Great Wall Lubricant “Every drop of oil is a promiseâ€. It also indicates the marketing upgrade and brand upgrade of Great Wall Lubricants: a practice of fulfilling social responsibilities. , an offensive to promote localization alternatives, an opportunity to expand the international Great Wall. Waterjet Spare Parts Check Valve Body China Waterjet Parts,Check Valve Body supplier & manufacturer, offer low price, high quality On/Off Valve Parts,Water Jet Valve Body, etc. Waterjet Parts,Check Valve Body,On Off Valve Parts,Water Jet Valve Body Foshan Hairan Machinery And equipment Co.,LTD , https://www.hairannozzle.com