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Guzhen lighting industry will open a new pattern
In recent years, the growth rate of the industry has slowed down, the sales volume of enterprises has dropped sharply, and the profit rate has declined. Lighting lighting enterprises are facing unprecedented pressure of survival, and the transformation and upgrading of the industrial model is imminent. The deep integration of big data and traditional industries will definitely open a new pattern in the industry. In recent years, the growth rate of the industry has slowed down, the sales volume of enterprises has dropped sharply, and the profit rate has declined. Lighting lighting enterprises are facing unprecedented pressure of survival, and the transformation and upgrading of the industrial model is imminent. The deep integration of big data and traditional industries will definitely open a new pattern in the industry. I. Flattening the industrial chain: In the era of industry 2.0 and 3.0, the industry chain implements the 6+1 model, namely product design, raw material procurement, warehousing and transportation, order processing, wholesale operation, terminal retail and manufacturing. The drawback of this industry chain is that the products are stimulating the market and the manufacturers are relatively passive. For example, in 2015, the lighting and lighting industry produced a total of 339.804 million sets of lamps, but the actual sales were less than 50%, while the remaining lamps were either sold at low prices or accumulated in stock. In the Internet era, companies can accurately target customers who have the need to buy lights through big data, and analyze their decoration style according to their consumption habits and then push relevant coupons to guide consumption. Here, the industry chain is optimized to the 4+1 mode of order processing, product design, material handling, terminal retailing and manufacturing, that is, to stimulate the market with terminal demand, which not only deintermediates, but also avoids inventory hazards. 2. Rationalization of planning: In the formulation of development strategies, the use of big data will make industrial planning more forward-looking. At present, in the ancient town with a total area of ​​47.8 square kilometers, there are more than 10,000 enterprises related to the manufacture and sale of lighting. If roughly estimated according to the classification of lamps, there are about 1,000 companies in each type of lighting competition, and the industry is serious. Excession eventually leads to serious product homogeneity and some companies in the market in order to seize the market rather than loss-making sales and other market chaos. Big data can monitor and predict the scale of the industry, guide the allocation and adjustment of industrial resources with the times, and stop the homogenization of products and products that do not meet the design trend, which is very important for the long-term development of the industry. Third, the market individualization: Today's traditional enterprises are still in the product-oriented stage, that is, what to buy, and the future development trend of the market must be consumer-oriented. There are already many areas in the world that have implemented private custom manufacturing equipment, which is what we call Industry 4.0 equipment. The device stores a large amount of user data, which can realize the personalized and individualized production of the product, avoiding the troubles of opening molds and large quantities caused by the production of the assembly line in the past. With the continuous improvement of living standards, the artistic value of lighting lighting will be continuously explored and amplified, and personalization is the trend of the future development of the market. Obviously, big data is different from past market research. Market research refers to targeted and limited, and big data is based on the huge system of IoT information, and its analysis results are more real and reliable. In the era of mobile Internet, big data is undoubtedly a strategic resource in the transformation of industrial innovation. Big data plays a guiding and even decisive role in the development direction of the industry and the adjustment of various links, so that the industry can finally achieve a fast, effective and personalized product supply. Therefore, the establishment of the big data department, the relevant talent pool, the collection, collation and analysis of information should be highly valued and even included in the strategic plan. The full use of big data will accelerate the advancement of the industry to Industry 4.0, and finally break through the bottleneck of industrial development and achieve the second peak of the industry.