Many tires have become increasingly burdened with certification

A large number of batches of newly-launched tires are stored on tall shelves, and products placed in different areas are labeled with different colors and contents. It seems that a large-scale girl of the “mother’s house” has been booked. This is the scene that the reporter recently saw in a production workshop of a large tire group in Shandong.

According to a person in charge of the group's R&D center, these tires will be used for export . The reason why different labels are affixed is that tire products exported to different regions need to meet the certification standards for different regions. The label on the tire is generally marked with the test data for the certification.

Spending huge sums to buy "passes"

In terms of tire imports, many countries and regions have their own certification standards. Tyres entering the six Gulf countries require "GCC" certification, and sales in the United States require "DOT" certification. In addition, India's "ISI" certification, Brazil's "INMETRO" certification, and the EU's "ECE" certification.

However, it is understood that with the continuous development of the tire export market, the cost of various certifications has caused companies to suffer. The above-mentioned person in charge of the European Union's tire labeling law implemented in early November this year took an example to explain that since July of this year, tires exported to the European Union will have to be labeled. The label required to show the tire's rolling resistance, wet grip and noise level.

For the above three data tests, most tire companies have chosen a testing organization in France. The testing cost is 20,000 yuan per item, that is, the testing cost for each type of tire's three items of data is around 60,000 yuan. It is 30 models of tires exported to the European Union. The test cost that can be calculated is 1.8 million yuan.

According to reports, although the EU's certification costs are higher, it is a tenure system. There are also certifications in some countries and regions. Tires of the same type need to be done once a year or once every two years. In this case, the high cost of certification can be imagined.

Taking the group as an example, according to incomplete statistics, the annual cost for various certifications and tests is as high as several million yuan or even ten million yuan.

Foreign certification is more authoritative

It is understood that, under normal circumstances, certain certifications require companies to conduct tests in the institutions set up by the exporting destination countries and obtain corresponding certificates; there are also some certifications that can be selected by the companies themselves to complete the tests. Relatively speaking, after the time, logistics and other costs are calculated, the cost of choosing foreign institutions for testing and certification will be higher.

When asked why the group did not choose a domestic testing agency to reduce the cost of the above three tests, the responsible official said that the EU would have more confidence in the certificates issued by third-party tire testing agencies of its member countries. What are the problems with the exported products? The test report will be very strong evidence.

According to reports, if it is a report issued by a similar organization in China, it will not necessarily be adopted by the importer, which will bring a series of problems. Therefore, powerful companies would rather pay more, and they would generally choose to go abroad for testing and certification.

More and more "thresholds"

For tire companies, to enter a market for sales, certification is the first “threshold” that needs to be crossed.

From the aspect of certification object, it is mainly divided into enterprise certification and product certification. For example, Mexico's "NOM" certification is enterprise certification, and EU's ECE117 regulation is aimed at product certification. It is understood that corporate certification is generally relatively simple, by the importing countries to organize relevant personnel to regularly "factory inspection" can be; for product certification is relatively strict, under normal circumstances, each model of tires must be tested to achieve standards before Export destination country sales.

"If the tires that we now export to the European Union do not have a label, the rolling resistance of the products, the level of wetland grip and the noise level will be identified, and even the customs will fail, and they will be returned." The person said that it is a trend to spend money on certification. Imperative.

Asked how costly the various testing and certification costs of multi-entry would be for the enterprise, the person-in-charge of the company was slightly helpless: “This is a chain reaction. We only see the part of the cost of testing. In fact, For testing and certification, companies often need to spend more manpower and material resources on R&D and other aspects. This is a huge hidden cost."

"Also, I have heard that there are a few more places to set up certification thresholds in the near future. This kind of 'ghost clearance' will increase in the future." At the end of this topic, the above-mentioned people said without fear.

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