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Since 2010, SAIC Iveco Hongyan Automobile Co., Ltd. has stood firmly on a new starting point, faced new challenges, seized new opportunities, realized new leapfrogging ideology, focused on the market, focused on management, expanded the market, and achieved historical breakthroughs in production and sales. . As of mid-November 2010, 27,700 Hongyan heavy trucks have been sold, a year-on-year increase of more than 60%. It is expected that sales will exceed 30,000 units in 2010 and record highs.
In 2010, Hongyan proposed two major goals. First, it completed the production and sales of 30,000 heavy trucks throughout the year, and second, it completed the relocation of the entire vehicle production base. In order to achieve these two major goals and tasks, first of all, in the management of high-level unified thinking, form a consensus, emphasizing the need to adhere to the concept of a family of people in the interests of joint ventures, from the top to the next step to adjust to improve the execution. Secondly, around 30,000 sales targets, the company seized the opportunity of the heavy truck market, focused on market development, focused on new product development, focused on increasing production capacity, decisively put forward all sales policies that led by sales, and adopted a series of effective measures.
In terms of marketing, the first is to formulate a winter storage plan based on the characteristics of the traditional peak season of the heavy truck market. The second is to strengthen the dealer network construction and expand the distribution center. At present, the distribution center has grown from the original 10 to 18. At the same time, the original dealer network will be evaluated to enhance the dealers' marketing capabilities. The third is to use hundreds of millions of dollars in funding to dealers in winter storage. At the same time, trust dealers implement honesty policy. In addition, the company gives salary incentives to marketers and promotes excellent marketing management cadres. The above measures have greatly stimulated the enthusiasm of dealers and also enhanced the cohesion of corporate marketing personnel.
In order to quickly increase production capacity, the company has introduced an advanced SAP management system. At present, all the company's products have completed the switch from the old system to the new system. The company also developed a new product strategy. While nurturing mid-to-high-end heavy-duty Hongyan Jieshi has become the main product, the company will also upgrade its original products. In 2010, the production and sales of Xinhongyan will be booming, and the economic benefits will be basically improved. However, sales in 2011 are even more arduous. It is reported that in order to seize the 2011 market and establish a victory, at present, a new winter storage campaign has started in the company.