Yuchai Heavy Industry Marketing Co., Ltd. and Engineering Machinery Research Institute were formally listed on the warm spring day. Yu Ping, Chairman of Yuchai Group, Chairman of Yuchai Heavy Industry Co., Ltd., Yu Ping, Yuchai Heavy Industry Management Leading Group, and Yuchai Heavy Industry employees Over 500 representatives including representatives, distributor representatives at home and abroad, and representatives of some fraternal units gathered together to witness the extraordinary historical moments in the development history of Guangxi Yuchai Heavy Industry Co., Ltd. Ideas determine the way out: Innovative thinking builds a new marketing network In 2008, domestic economic policies were adjusted frequently, the global economic crisis spread, and the business environment of the company had undergone major changes. Facing the more severe macroeconomic environment in 2009, in order to meet the requirements of the market's development, we further improved our marketing capabilities and realized new leapfrogs. The company’s head office made decisive decisions, and the former Yuchai Heavy Industry Marketing Department, Marketing Department, International Trade Department, and users The support department, the oil product department, and the training center carried out resource integration and established Yuchai Heavy Industry Marketing Company. The establishment of Yuchai Heavy Industry Marketing Co., Ltd. is not simply a merger of several departments, but a change in business thinking and market model, and is a new attempt by the company to change the traditional marketing model. The establishment of a marketing company will achieve four benefits: First, it will help integrate institutions, strengthen functions, increase the efficiency of marketing decisions, and enhance market resilience and service levels; second, it will help strengthen performance, implement responsibilities, introduce competition mechanisms, and incentive mechanisms. Guarantee the fresh activity and combat effectiveness of the marketing team. Third, it helps to optimize sales resources, control inventory levels, strengthen credit management, reduce internal operating costs and operational risks; Fourth, it helps clear professional division of labor, streamline production and sales relations, and improve System marketing capabilities and full market concept. In order to enhance the sensitivity of the market, we will carry out systematic market development and management from a long-term strategic perspective, establish a more complete distribution service channel and accessories channel, and expand and expand the sales of Yuchai’s heavy industry products. Crisis Contains Business Opportunity: First-class Service Wins Market Opportunity In the face of an increasingly fierce market competition environment, Yuchai Heavy Industries must be close to the market with “zero distance and zero barriers†and adopt “continuously expanding product market space, building a strategic platform for sustainable development, and returning sincerely with excellent products and excellent service. Users, feedback to the society, the concept of marketing services, continuous reform and innovation, and comprehensively improve marketing capabilities and service levels. (1) Overall promotion of marketing skills and business capabilities, including planning, decision-making, and adaptability to the market. Improve and enhance market information collection, analysis, and processing capabilities to ensure that market information can be accurate, to seize opportunities, take the initiative, and respond flexibly; strengthen and enhance strategic capabilities in the market, and vigorously build market anti-risk mechanisms, including market risks and Pre-warning, monitoring, and resilience of accounts receivable risks, etc. Only after you have developed your skills can you prevent them. (2) Vigorously carry out innovations such as institutional innovation, management innovation, performance innovation, and employment mechanism. We must always adhere to the people-centered principle and greatly stimulate everyone's intelligence and wisdom so as to “make the best use of their talents and maximize their talentsâ€. The development and operation of Yuchai Heavy Industry Marketing Co., Ltd. must closely follow the law of “the market decides everything and the market decides to surviveâ€. (C) to comprehensively enhance and enhance service awareness and level. From today's market development to the macro and micro environment, both the international and domestic environment, services have been elevated to an unprecedented level. Under the condition that the degree of product homogeneity is relatively high, the level and quality of service have a decisive effect on the final choice of users. Yuchai Heavy Industry must build personalized pre-sales services, on-sale services, and after-sales services around users, rely on YCSS service information management system and call center, and implement active tracking services to provide the most professional, fastest, and most satisfying users at home and abroad. Sales service. 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