At the beginning, we turned our attention to Weichai. Weichai is a typical sample of the reform, innovation and development of state-owned enterprises in Shandong Province. In the past 21 years, no matter how the industry is ups and downs, no matter how the economic situation at home and abroad changes, Weichai has never forgotten the initial intention, mission and responsibility of the state-owned enterprises, and has no choice but to attack the main business. From the brink of bankruptcy to an international enterprise group with an annual income of more than 230 billion yuan. It has created an eye-catching "Chopping Speed" and "Wei Chai Miracle". Into Weichai, a unique temperament directly reaches the hearts of the people. On June 5th, Tan Xuguang, the chairman of Weichai Group, led all management teams and 1,600 “post-80s†young employees to collectively watch the large-scale national opera “Yimeng Mountainâ€. During the performance, more than 30 thunderous applause sounded at the scene. After the end, the entire Weichai staff applauded spontaneously for nearly 20 minutes. This atmosphere deeply touched all the actors and creative staff. "Weichai is a state-owned enterprise born in the revolutionary artillery fire and growing together with the Republic. The red gene of Weichai and the Yimeng spirit are in the same vein and resonance." Zhong Chengxiang, the former vice chairman of the China Federation of Literary and Art Circles, lamented. Hardships and hardships, Yu Yu Yucheng. From the end of the year to 2018, the income of 235.4 billion yuan, profits of 13.9 billion yuan; from the brink of bankruptcy to China's leading, globally important automotive and equipment manufacturing group. Weichai, which inherits the red gene, took the lead in promoting the reform with the responsibility and courage of the strong man, and opened up cooperation with a strategic vision. It has created a world-class technological innovation capability and created a 21-year high-quality development of “Weichai speed†and “Wei Chai Miracleâ€. ". Into Weichai, one question has an answer: Who said that state-owned enterprises are not doing well? Exploring the road to the rise of this world-class enterprise with Chinese characteristics, the most important experience is: For 21 years, no matter how the external environment changes, there is no way to go. To attack the main business, to revitalize the initial intention of China's equipment manufacturing industry, to maintain a spirit of struggle, a kind of sword courage, a warrior spirit, a style of charge. "A successful enterprise must climb to the top of its career and must rely on its heart to attack the main business." On March 8, 2018, when attending the Shandong delegation of the 13th National People's Congress, General Secretary Xi Jinping was the chopping point. awesome. "Take a knife to carry out reforms" Reform is a big impact of ideas and a major adjustment of interests. The reform of state-owned enterprises was triggered by "hard-hitting" and Weifang, which was developed in response to difficulties. During the Ming and Qing Dynasties, due to the prosperity of trade, there was a saying of "Southern Suzhou and Beijiao County". In this land, the tradition of merchandise business and pro-business culture has a long history, and the wind of openness and inclusive innovation is blowing. Weichai grew from here. In the history of development in the past 73 years, Weichai has not only the glory of successfully developing the 6160 medium-speed diesel engine, but also the pride of introducing the Steyr heavy-duty engine. However, when reform and opening up entered the 20th year, in 1998, Weichai went to the critical juncture of life and death. This year, a thrilling and far-reaching reform of state-owned enterprises began. Before this, the state-owned enterprises in the country continued to deteriorate, with a loss of more than 40%. Sun Chengping, the former general manager of the retired Weichai Group, said that with the transition from a planned economy to a market economy, the common problem of the old state-owned enterprises has become more apparent in Weichai. People are overstaffed, institutions are bloated, work is sloppy, leaders play poker, and employees are small. Stalls, no production enthusiasm; the system is backward, carrying the burden of hospitals, schools, kindergartens, etc., tied with more than 10 factories that are not related to the main business... "The pride of the sky" gradually degenerate into "market abandoned." From a set of data, we can see the dilemma of Weichai at that time - all the funds in the book are only 60,000 yuan, the debt is as high as 300 million yuan; the enterprise defaults on the salary of 13,600 employees for up to 6 months; the hydropower company is in arrears for more than one year. Fees, water and electricity are cut off from time to time. The people of Weichai are still fresh in memory: In the Spring Festival of 1998, Wang Yufen, the mayor of Weifang City, temporarily coordinated 5 million loans and personally sent them to Weichai, which allowed the power company to resume power supply and let the Weichai workers pass the year. That is, this year, only 37-year-old Tan Xuguang, took the position of the director of Weifang Diesel Engine Factory. An imposing and arduous reform and tough battle began. At that time, Weichai was a large enterprise with 13,600 people, but the number of front-line workers was less than 5,000. Look now, this is a ridiculous thing. What to do? Hey! The "three-set" reform of fixed posts, fixed-editing, and staffing, the reform of personnel, labor, and distribution of the "three systems", the separation of the main and the auxiliary, and the reform of the "three-three system" facing the market, pushed one by one Opened, smashed the "iron rice bowl" and broke the "big pot rice." In order to support the Weichai reform, the Weifang Municipal Government has approved 500 early retirement targets. Within the company, the company retired within five years, and some female employees left the company at the age of 40. The remaining cadres re-competitively follow the reform process. Yuan Zaixin, director of the Party Committee Organization Department of Weichai Group, remembers the situation of the year: the department that only "manages people" has the organization department and cadre department of the party committee system, and the labor and capital department and reemployment center of the administrative system. The four departments were merged into the Human Resources Department. The original number was nearly 60. After the merger, only 18 were compiled and re-competitive. The reform step by step. The more you move forward, the more you reach out to deep-rooted traditional ideas and interests. Wang Yong, deputy secretary of the Party Committee of the Weichai Group and secretary of the Disciplinary Committee, is the witness of this reform. His interpretation of the reform is concise and clear: "hard hit." The layoff of employees is equivalent to completely smashing the "iron rice bowl." At the mobilization meeting, a deputy factory manager patted the table and said, "I can't do it. I don't know who to go home." In less than an hour, the deputy director was removed from office. "If you don't change your mind, you will be replaced. This must be unwavering." Tan Xuguang said that there is no retreat, and the reform measures are clearly defined in the system. In the implementation of a bowl of water, no one can be an exception. Who said the situation, removed from office. Some workers resist the reform in various extreme ways in order to preserve the "iron rice bowl." At that time, the Weichai Casting and Forging Plant had the most reforms and the largest number of redundant workers. Xu Hong, the director of the factory, lamented that every time he was downset, he was exhausted and faced a personal threat. Just in case, Xu Hong has 3 people to go to work. "Looking at the sword and reform." People commented on Tan Xuguang and his team. The "slimming" hard won won: the number of units directly under Weichai was reduced from 53 to 12 (ten, one room, one center), the number of cadres was reduced from 750 to 219, and the total number of employees on the job was reduced from 13,600 to 8,000. "Demolition of the temple to move the gods", to win the initiative for Weichai "reborn." Cadres can get on and off, employees can get in and out, and pay can be high and low. Previously, salespeople took "dead wages" regardless of their performance. After the reform, Weichai allowed them to take commissions and bonuses according to their performance. An overseas sales manager who is not a departmental grade, the annual salary can be as high as 100,000 yuan, three times more than the factory executives; in 2004, the average monthly salary of enterprise employees is only 800 yuan, and Weichai has 5 outstanding sales, The reward for the technicians is: a new Volkswagen POLO car worth more than 100,000 yuan for one person, a sensation throughout the country. "This year, 50 million yuan will be used to reward sales personnel." Jiang Ningtao, director of Weichai Power Operations Management Department, said that Weichai always rewards and rewards, and the big prize is fine. The prize is "not capped", making people "eyes"; "Never be soft" makes people "distressed." In the two or three years after 1998, hundreds of thousands of state-owned enterprises across the country have started the process of market-oriented change. A large number of small and medium-sized state-owned enterprises have directly turned to the market in a way that has been transformed. A considerable number of large state-owned enterprises have increased market awareness in the reform. Some people commented that this round of state-owned enterprise reform, Weichai is one of the most thorough large-scale enterprises. The dust of the "three systems" reform has been settled. Weichai, which has just come from the loss of muddy, decided to "hoten the iron", establish a modern enterprise system, and become a joint-stock enterprise with multiple property rights. In the second half of 1999, Weichai established the overall reform idea of ​​the “three-three system†property rights reform. The core content is: one-third of the assets and employees are separated from the main business of the high-speed machine, and Weichai Power is established to establish a modern enterprise system. Speed ​​up the listing; one-third of the original medium-speed machine business and employees stay in Weichai Group to form a medium-speed machine production base; the remaining 1/3 parts production plants and enterprises carry out social functions, according to national policies or diversions, Or push to society. Liu Xiangwu, then deputy director, was mobilized to lead the restructuring of the parts factory. Tangle, loss, unwillingness! "The 'deputy department level' has a car and a secretary. The restructuring means starting from scratch. But there are always people who want to make a road to reform." Liu Xiangwu led more than 800 employees of the parts factory to leave, and established Shengrui Transmission Co., Ltd. Limited. This decision, Liu Xiangwu married his family for a long time. "Old Liu, we have to change from 'big family' to 'big family'." Tan Xuguang patted his shoulder with tears in his eyes. "In the future, you have to rely on the big tree and face the market." Tan Xuguang promised him that within three years of restructuring, under the premise of the same quality and price, the enterprises that are diverted will enjoy the priority of the matching of Weichai. . Perhaps people did not think that going out and achieving the legend of Shengrui Transmission today - 10 billion investment in 10 years, successfully developed the country's first 8-speed automatic transmission, won the first prize of the National Science and Technology Progress Award. Weichai completed the restructuring of 13 parts and auxiliary units. Multi-faceted absorption of social funds, breaking the concept and pattern of a single state-owned capital, and establishing a scientific and effective incentive mechanism, this time also! In 2002, Weichai took the lead in setting up Weichai Power through mixed reforms in the industry. The proportion of state-owned shares fell to 40%, no longer monopolizes, and introduced diversified strategic shareholders such as domestic and foreign strategic partners and industry-leading customers to hold 53%. The core personnel held 7% of shares through equity incentives, and a diversified shareholding structure was established. In 2004, Weichai Power was listed in Hong Kong, stepping up the road to capital internationalization. "The reform of the 'three-three system' is the biggest contribution of Weichai to the reform of state-owned enterprises, and it is the starting point for Wei Chai's heart to attack the main business." Tan Xuguang commented. By eliminating the "three irons" and establishing a competitive internal mechanism, the temperament of the old state-owned enterprises began to change, and the market-oriented and customer-oriented mechanisms were further established. This concept is also "smashed out." One day in 1998, the leaders of the team of the Weichai team gathered in front of a warehouse, with mountains and components and complete machines in front of them. Tan Xuguang picked up the hammer and bowed to these unqualified products: "Today I ask everyone to smash these machines by hand! From now on, cancel the waste warehouse! Whoever smashes the market of the enterprise, the company will smash the rice bowl! "A 70,000,000 people really feel bad." Lu Wenwu, the deputy director of the Weichai 615 Factory, waved his hammer and shed tears. In 2006, in order to better meet the market and meet the needs of customers, Weichai transferred some employees from the sales and technology departments to set up a new department, the Application Engineering Department, which is responsible for developing products and adapting to customers according to market strategy. "Now, the customer's requirements for the Weichai engine can be designed in 7 days with ordinary changes, especially in anxious, and can be rushed out overnight without the need for new components and without major structural adjustments." Weichai Power Zhang Quan, executive director of the company limited by shares. At the 2015 Weichai Group Supplier Conference, Tan Xuguang further concluded that the degree of understanding of customers and the ability to transform into products and services to meet customer needs is the core competitiveness of the company. Not paying attention to customer needs, some state-owned enterprises in Shandong have had painful lessons. At the beginning of this century, some Shandong liquor companies represented by Qinchi were once brilliant, but because they did not pay attention to quality and brand building, especially ignoring the experience and feelings of consumers, they were eventually eliminated by the market and caused the entire industry in the province. Shock. "Customer satisfaction is our aim." The market genes are injected into the blood of Weichai and become the core values ​​of Weichai people. From the serious "state-owned enterprise disease" to the "big tide" of the market economy, what is the change of Weichai? "Reform is a big impact on the concept and a big adjustment of interests." Tan Xuguang’s answer is that reform is not waiting. It was "hard-to-hard" and it came out against the contradictions. Focus on the strategic transformation of the main business Domestic M&A has created the only “golden industrial chain†in the global heavy truck market; integrated international resources, pegged top-ranking enterprises, and worked closely with international capital predators. The core competitiveness is to fight in the domestic and international markets. On June 19, in the elliptical office building of the Weichai headquarters, Tan Xuguang showed the reporter a "concentric circle" of the Weichai engine product structure: different rings marked the sales volume of different products in different years, 2005 There are only 3 categories of products, accounting for up to 90%; the most peripheral of "Concentric Circle" is 2018, and there are 9 categories of products, accounting for only 27%. Those familiar with Weichai will find a rule: whenever the economy declines, the decline in firewood is often the slowest; and whenever the economy recovers, the growth of firewood is often the strongest. This "concentric circle", the result of the transformation of Weichai to the whole series and all-round engines, explains the reasons behind the law. “No matter how the industry is ups and downs, no matter how the domestic and international economic situation changes, we focus on the main business, accelerate the strategic adjustment of products, markets and business structure, and build core competitiveness.†Tan Xuguang said that the process of focusing is with domestic and international The process of market struggle. The market for marine medium speed machines has shrunk, and high-speed machine products are mainly equipped with heavy trucks. The cyclical fluctuations in performance are very obvious. Shortly after taking office, the new team found that Weichai's engine product structure, market structure and business structure were too single. With the arrival of a new round of rapid growth in the domestic economy, public infrastructure investment has increased and real estate has become market-oriented. After 1998, the demand for construction machinery soared. Weichai decided to use the Steyr engine power advantage to cross the boundary into the construction machinery market. However, the construction machinery market is almost monopolized by a diesel engine factory in Shanghai, and no one is willing to easily replace the suppliers of core components. The market has not been able to attack for a long time, and the battlefield has repeatedly suffered setbacks. What should I do? Sun Chengping told us a story about Tan Xuguang’s “Injury to Liugongâ€. This is a major domestic engineering machinery customer. On October 19, 1999, on the eve of the second factory celebration after Tan Xuguang took office, he had a car accident on the way back from Beijing to Weichai and broke four ribs. After 25 days, the wound had not healed, and Tan Xuguang appeared in front of Wang Xiaohua, who was then the head of the Liu factory. "Xiao Tan, I know what you want to say. Just rushing to you now can come to me in this situation, we will match your engine next year." Wang Xiaohua was moved. Starting from the 500 engines supporting Liugong, Weichai broke through and blossomed, and the market share of major construction machinery exceeded 70%. Just as Weichai attacked the city in the domestic market, it was poured into a cold water in a timely manner. 10 million yuan, in exchange for a "risk-speaking" words, let Weichai wake up. In 2004, after the listing of Weichai Power, Tan Xuguang invited Roland Berg, one of the four strategic consulting companies in the world, to be a “physical examinationâ€. "If we stick to the existing diesel engine and do not carry out industrial extension, we will re-enter the market in the next five years." Weichai executives trembled. There is sufficient evidence for the consulting company. Throughout the world, after the development of the truck factory, the engine factory will be built by itself, and the living space of independent engine manufacturers will become smaller and smaller. What is the way out? One year later, the Weichai people who are thinking hard ushered in a good opportunity - the capital crocodile "Delong" collapsed, and the control of the Hunan Torch assets sold, including the development of the vehicle's Shaanxi heavy steam, production of transmission Fast, the Hande who made the axle. With the torch, the firewood can extend to the powertrain and master the core technology of heavy-duty vehicles. "Must be won!" Now recalling that Xu Hong, party secretary of Weichai Group, is still thrilled. According to the auction rules, Weichai can't cash out hundreds of millions of yuan in a short period of time. At the crucial moment, Zhang Xinqi, the mayor of Weifang City, sat in the office to conduct dispatching in the middle of the night, coordinating the bank and other state-owned enterprises in Weifang, and helped the firewood to raise 10 billion yuan overnight. In order to prevent competitors from guessing the cards, the initial registered capital of Weichai is only 5 million yuan. Five days before the bidding, Weichai Power injected 988 million yuan in batches and increased capital to 1.638 billion yuan on the third day. One day before the bidding, Tan Xu was assigned to send two teams with a stamp with official seal. One team took off from Qingdao and the other team took off from Jinan and flew to Changsha on the same day. "Even if the flight is delayed, canceled, or even the plane falls from the sky, the bid must be guaranteed the next day." The bidding began, the main competitors 820 million yuan, and Weichai took more than 10 billion. People exclaimed: sky-high price! "Now look, it's too much!" Xu Hong said that the Hunan torch has brought dozens of times or even hundreds of times worth of firewood. More importantly, Weichai has built a powertrain system of “engine + transmission + axleâ€, which has formed the only “golden industry chain†in the global heavy truck market, which supports China’s own brand commercial vehicles to occupy 99% of the domestic market. The market share has successfully blocked the pace of foreign giants entering the Chinese market. Different from many enterprises, since then, every two or three years, Weichai has spared no expense to hire internationally renowned consulting organizations to evaluate the company, to examine its own shortcomings, and to let the senior management team have the vision of a strategist. "The first-class consulting company in the world has served for Weichai." Tan Xuguang said. January 8, 2019, Beijing Great Hall of the People. Tan Xuguang took the first prize of the National Science and Technology Progress Award from the national leader. The key words of the award are: key technologies and application projects for heavy-duty commercial vehicle powertrains. Looking at the long-term lens in history, we can clearly understand Tan Xuguang's "crazy" and dreams. “The industrial base of our province is good. Many state-owned enterprises and famous brands such as ducklings, Qingqi, Huaguang, etc. have been born, but why are they gradually declining? Because these enterprises lack a sense of crisis and pioneering spirit, they are serious in their thinking and think that they are doing a good job in the original single product. It is enough to guard the Shandong market," said Gao Fuyi, director of the Economic Research Institute of the Shandong Institute of Macroeconomics. In the domestic market, the chopsticks are still not satisfied. The reason is also simple: if you do not take the initiative to connect with the world's science and technology, and seek opportunities for cooperation and promotion in the global opening up, sooner or later you will be shot on the shore by the global market wave. In 2008, a sudden economic crisis swept the world and hit the European and American economies. This is an opportunity for the bottom-up mergers and acquisitions for Weichai, which has accumulated a large amount of funds. At this time, a company with more than 100 years of history in the design and manufacture of marine engines, the French company Baudouin, entered the view of Weichai. In its heyday, French military vehicles and speedboats, and even Charles de Gaulle aircraft carriers, purchased their products. During the economic crisis, Baudouan’s orders plummeted and suffered losses in successive years. Ren Bingbing, vice president of Weichai Power, said that Weichai decisively shot and bought Boduan with 2.99 million euros, and started the “testing water†internationalization with the first overseas factory. Cross-border mergers and acquisitions must compete with international capital predators. All along, the world's high-end hydraulic technology is monopolized by a few companies such as Bosch in Germany, Kawasaki in Japan and Linde in Germany. The hydraulic systems of high-end pump trucks, loaders, forklifts and excavators produced by Chinese companies are completely dependent on imports. The reorganization of the German KION Group and Linde Hydraulics has the largest investment and the greatest difficulty. Weichai, a third-tier city in China, meets with the world's top two investment banks. One is the Goldman Sachs Group, known as the “manipulator behind the financial tsunamiâ€, and the other is the “Leveraged Acquisition King†KKR Group. After the two major investment banks bought the Linde hydraulic forklift business, they acquired other forklift factories and set up the German KION Group to seek listing and high prices to withdraw. However, due to the impact of the economic crisis, the KY Group's debt ratio remained high, and two financial investors were deeply stuck. On the afternoon of August 10, 2012, the Prince Hotel Milan, Italy. The tug-of-war between the two sides has lasted for more than ten days. After listening to a debate by the representative of Weichai, the chairman of Goldman Sachs Europe was somewhat impatient. He yelled at the opposite side: "Bullshit!" When the translation conveyed this sentence truthfully, Tan Xuguang stood up and slammed into the table with a stack of documents in his hand. "啪", the file first fell to the table, and splashed with the water glass. "Don't talk about it!" Tan Xuguang said, turned and left... Hearing, talking or talking. Goldman Sachs and KKR sell Linde Hydraulics in order to reduce the debt ratio and achieve listing and exit. If they can help them solve this problem, the reorganization will be vivid. Tan Xuguang thought for a night and pondered a “70% plus 25% plus 1†plan: acquiring a 70% stake in Linde Hydraulics, increasing the capital to buy a 25% stake in KION Group, KION Group’s business in the Asia Pacific region, Chai Power has the dominance. “This solution not only enables the realization of Linde's hydraulic assets, but also injects capital into the KION Group in cash, making the latter re-listed. This opens the door for KKR and Goldman Sachs to retreat. Weichai Power has set aside space for future holdings," said Hao Qinggui, director of Weichai Power Capital Operations. The game of wisdom, a win-win outcome. Negotiations are successful! In 2012, Weichai strategically reorganized the world's second largest forklift company, Kay Group, and acquired the hydraulic powertrain of “Caichai Engine + Linde Hydraulicsâ€, which broke the long-term hydraulic components of China. The situation of being monopolized by foreign countries. Once the international "beginners" Weichai, striding out of the meteor, in the open cooperation "long-sleeved dance" - in 2016, promoted KION to acquire the US Dematic company to build the world's leading intelligent logistics industry chain; in 2017, Invested in the United States alternative fuel power provider PSI, to get through the Weichai engine to enter the US market. In 2018, investing in the world's leading solid oxide fuel cell company, Sirius Power, Hydrogen Fuel Cell Company, Ballard Power, Canada, and Canada's Westport Fuel System Company reached a strategic cooperation with HPDI natural gas engine to fully control the three cores of commercial vehicle new energy. technology. Going to the world economy and swimming in the sea, integrating global resources for my use, Weichai comprehensively masters the core technologies of commercial vehicles, engineering machinery and agricultural equipment, from single engine enterprises to business coverage powertrains, automobiles, engineering The diversified groups of six major sectors, including machinery, intelligent logistics, luxury yachts, finance and services, stand at the high end of the global industrial chain. Break through the "card neck" technology Introducing high-tech talents with nearly 10 times of annual salary; behind a blue-green "China Heart" is 200 million yuan of research and development investment. The core technology is a little bit honed in the atmosphere of unswerving, inclusive, and full participation. Tan Xuguang will never forget the embarrassing situation 15 years ago: Weichai did not have a completely independent intellectual property engine product. He went to a world-class engine company in Europe to visit, and the other party planned the tour route in advance to cover the key areas. 15 years later, Weichai has built a full range of product platforms with both medium and high speed engines, traditional energy and new energy through independent research and development. The engine displacement covers 2 liters to 579 liters, and the power covers 18 kW to 10000 kW, making it the most complete product line in the world. One of the few companies. The top engine company in Europe is now open to Tan Xuguang and invited him to visit the core product area. At the beginning of this century, the loss of Weichai technicians was serious, and the talents of the technology center were almost exhausted. “A Weifang agricultural machinery company, at the entrance of Weichai, played a brand of digging.†Recalling the scene, Yu Decai, vice president of Weichai Power, was invincible. Without talent, there is no research and development capability. What to do? "Let the chickens and eggs"! In the spring of 2002, Tan Xuguang began to travel around Europe and the United States to find a future for Weichai: the country is ready to start implementing the national III environmental standards on the car engine, which means that the car engine must be electronically controlled. system. At that time, all domestic enterprises and R&D institutions did not have the development capability. If Weichai can complete the development of this product with the help of foreign independent design institutions, it will achieve the overall leading position in the market. In August 2003, Weichai invested more than 100 million yuan with Austrian AVL to jointly establish the “Weichai-AVL European R&D Center†to jointly develop an electronically controlled engine that meets Euro III standards. In the contract text, there are two "special" clauses that show the wisdom and foresight of Weichai people. One is the exclusiveness of development technology, which means that the technology developed jointly is unique worldwide. There is also a Weichai technician who is involved in the R&D process. “No partner company has ever made such a request.†AVL categorically refused. "If you do not let Weichai technicians participate, immediately terminate the contract." Tan Xuguang is firm. He understands that AVL urgently needs to develop the Chinese internal combustion engine design and development market, and Weichai is their best choice. After several rounds of games, AVL agreed to the requirements of Weichai. When a team of 30 people who had been “patched together†returned from AVL to learn from the students, Tan Xuguang was overjoyed because he knew that Weichai had “brought out†to cultivate a scientific and technological team with independent research and development capabilities. With the rapid development of enterprises, relying on their own R&D personnel can not meet the needs of enterprises, and can not keep up with the advancement of the world's leading technology. It is imperative to introduce high-end talents. When Tan Xuguang introduced the first overseas talent, it caused a storm. In 2005, Weichai hired Lin Zhishen, who has rich experience in international companies, to return to China as the technical director of Weichai Power. The annual salary is: 180,000 US dollars. At that time, the same level of executives in Weichai had an annual income of more than 100,000 RMB. "We require equal pay for equal work." A chief designer did not do it, and came to Tan Xuguang for evaluation. After listening to Tan Xuguang, he said a little: "Don't do it." Time tells everything. Lin Zhishen brought a very clear product planning map, a positive development concept and a scientific and standardized research and development process to Weichai, which drove the progress of local talents. Forward R&D is “from 0 to 1â€, while reverse R&D is only improved and optimized on the basis of others, and it is difficult to get to the forefront of technology. Everyone is convinced. "This is the squid effect." Tan Xuguang said. In recent years, Weichai has introduced more than 300 high-end talents at home and abroad, including 18 scholars from Taishan Scholars and Taishan Industry Leaders. "Every high-end talent is Tan Xuguang personally interviewed, any of them will be higher than the company's senior management," said Jiang Ningtao, director of Weichai Power Operations Management. To build a world-class technological innovation capability, Weichai innovation and talent introduction. From Chicago, Detroit, and Silicon Valley in the United States to Aachen in Europe to Tokyo in Asia, Weichai has set up R&D centers in many places around the world to form a research and development team of more than 5,000 people. The R&D center has no headquarters concept. Where is the talent, where is it built? Weichai does not ask for talent, but seeks to use it for me. Innovation requires a lot of investment. Qi Dehui, vice president of Weichai Power, told the story of “Lanqing Developmentâ€. In March 2005, China’s first 12-litre high-speed and high-power engine with complete independent intellectual property rights and Euro III emissions – “Blue Crane†power was born in Weichai, ending the history of “foreign hearts†driving Chinese cars. At the same time, it also means that Weichai has independent research and development capabilities. "Lanqing's research and development cost a total of 200 million before and after research, which was absolutely an astronomical number at the time." "Dare to think about things that others can't think of, do things that others have not done." Tan Xuguang said firmly, "When When a company has technology that others can't take and learn, it is really going to the high end." In the 2017 Weichai Science and Technology Innovation Awards Conference, Weichai took out one hundred million. Ren Chongchong, deputy director of Weichai Science and Technology Policy Research Office, said that this year's Science and Technology Innovation Conference is in the process of preparation, and the awards set the benchmark for the National Science and Technology Awards Conference. Most of the prizes are higher than the national awards. “Not only rewards application technology, but also rewards basic research.†Ren Chongchong believes that Weichai is forming a new innovation system of “independent innovation + open innovation + artisan innovation + basic research innovationâ€. Over the years, Weichai has been at the high end, with only R&D investment in the engine sector exceeding 15 billion yuan, and 3,000 scientific and technological patents, and research and development expenses accounted for 42% of the total expenses. Breaking through the core technology requires a lot of investment, and it is also testing the strength and strength. In Weichai, there is a story of “100% passing with 99% oppositionâ€. At the 2009 merger of Baudouan, nine of the 11 executives voted against it. The technology and sales departments that have been fighting have teamed up to write an analysis report, and believe that Boduan products are old and opposed to acquisitions. In the face of the public executives, Tan Xuguang asked Zhang Jiyuan, the chief designer of Weichai: "How long does it take for Weichai to develop a new 16-liter engine?" Zhang replied: "It takes at least 5 years." Tan Xuguang and everyone It is said that the large-bore high-speed engine is a technical blank for Weichai. Even if it is successful in research and development, it will take 10 years to enter the market, and the research and development costs are much higher than the cost of acquiring Boduan. After heated discussions, the proposal to acquire Boduan was finally passed. This discussion also clarified the ideas and formed the criteria for Weichai's overseas mergers and acquisitions: focusing on “enterprise urgent needs, technical bottlenecks, and high-end industriesâ€. Capital operation is only a means, mastering core technology and strengthening the main business is the purpose. In the process of international M&A, Weichai’s winds and waves are unshakable, and we have a unique dialectical relationship between persistence and expansion: every time we expand, technology and products are extended once; once every acquisition, the industrial advantages of both parties complement each other and improve once. . Breaking through the core technology, we must understand the failure of tolerance. Chen Wenzhao, assistant president of Weichai Power and dean of the New Technology Research Institute, said that when they developed a new product, there was a problem with the reliability experiment. The next stage was overhauled, and the correction was tossed for half a year, which cost a lot. But this is an area that has never been involved, and it is normal to fail. Breaking through the core technology, we must explode the vitality of all employees taking the initiative to participate in innovation. In the workshop of Weichai, a unit of equipment named after the employees has become a landscape of the company. In 2018, the rationalization proposals put forward by the employees of the whole group reached 100,000; in Weichai, the chief engineer, chief designer and project engineer became the eyes of everyone; in Weichai, the highest income is the contribution of scientific and technical personnel, office The best condition is the R&D building. "Do not fight for the first, that is, mix" Create a steel team with the same values ​​and invincibility, and a tiger wolf. The WeChai people’s belief is to strive for peace in times of danger, constant denial of self, and transcendence of self. In 2002, Weichai proposed to make the engine into China's "Intel core"; in 2007, it was first proposed to enter the world's top 500; in 2013, Weichai Group's revenue exceeded 100 billion yuan; in 2017, it exceeded 200 billion yuan, proposed Create a respected international strong enterprise. "Because of the constant 'dreams, dreams, dreams', we have not depicted what it is like to succeed in Weichai," said Ren Bingbing, vice president of Weichai Power. On September 1, 2018, after taking office as the party secretary and chairman of China National Heavy Duty Truck Group, Tan Xuguang’s speech at the meeting of the leaders of the heavy truck group caused a strong response: “Weichai’s executives never had Sunday, weichai’s all Company-level meetings are open at night. "Dream and passion come from the team, from the steel team with a highly consistent value, invincible, and the tiger wolf. "The source of Weichai team building is 'three chapters of the law.' This is the foundation of the enterprise and the soul of the enterprise." Lu Wenwu, chairman of the Weichai Group Labor Union, was the deputy director of the Weichai 615 Factory in 1998, recalling the inauguration of Tan Xuguang. The speech is still shocking. On June 27, 1998, the Weichai Management Cadre Team Leaders Meeting was held in the heat. In the face of the lost and skeptical eyes of everyone, Tan Xuguang, who appeared in front of the public for the first time as the director of the factory, put forward the "three chapters of the law" that everyone knows about Weichai: "Adhere to the principle, dare to grasp the rules, do not be good old people, Improper Taiping officials; plunging down the body, doing practical work, doing practical things for the company, doing good things for the employees; leading by example, being clean and honest, requiring the staff to do it, we first do, do not allow employees to do it, we will not do it." Only half an hour of speech, 12 years of thunderous applause broke out among workers who had been in trouble for a long time and almost desperate. Why did these words hit the hearts of the employees? "While the firewood is on the verge of bankruptcy, there are certainly market reasons, but in the final analysis, the leading cadres and the like are dependent on the need, and they are wilting. If enterprises are to get out of the predicament, they must first grasp from the leading cadres. Up." Lu Wenwu explained. "The father of modern management" Drucker once said that enterprises have only one real resource, that is, people, management companies are management people. When it comes to doing it! Before Tan Xuguang took office, the people of Weichai people used water and electricity to pay for the enterprise. To ease the burden on the enterprise, he first “cut the knife†from his parents’ home; one leading cadre refused to implement the reform decision at the time. Tan Xuguang’s father had a very good personal relationship, but he was still dismissed... The group’s operating income exceeded 100 billion yuan, and some cadres showed pride and complacency. 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Left: 2019 Middle East Power Show, Chaibo Duan Power Generation is attracting attention from customers around the world. Right: Weichai Industrial Park 
Tan Xuguang, Chairman of Weichai
The heart has no side to attack the main industry to see how the power of Weichai is rushing?
At present, Shandong's new and old kinetic energy conversion is in a critical period of climbing the hills and rolling stones up the mountain. In order to better promote the high-quality development of Shandong, and earnestly go to the grassroots level and strengthen the "four forces" and deepen the investigation of typical enterprises, the reporter launched the "Lu Enterprise Research Bank" report, reflecting the story of Shandong enterprises' innovation and innovation, entrepreneurs' hard work, with a view to Inspired by enterprises in Shandong Province.