After Chery Automobile and Guangzhou Automobile Group held hands for 11 days, the foundation stone laying ceremony for the Chery Jaguar Land Rover joint venture project will be held. Is this a coincidence or another trick? This caused the industry's suspicions that "this may be the last joint venture car enterprise."
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Let's first look at the completion of the joint venture of Chery Jaguar Land Rover and the relationship between Chery and Guangzhou Automobile. If viewed from the time, the former has nothing to do with the latter, even before the latter. As early as October of this year, the National Development and Reform Commission has approved a joint venture of Chery Jaguar Land Rover Motor Co., Ltd. passenger car, agreeing with Chery Automobile Co., Ltd. and British Jaguar Co., Ltd., Land Rover, Jaguar Land Rover Auto Trading (Shanghai) Co., Ltd. A joint venture company was established to build a passenger car production project. According to the plan, the joint venture company will be located in Changshu City, Jiangsu Province, with an annual production capacity of 130,000 passenger vehicles and 130,000 engines. The products include: Land Rover Sport Passenger Vehicles (SUVs), Chery cars, and Jaguar cars; Chery 2.0L/1.6L direct injection turbocharged engine, Jaguar 3.0L supercharged engine.
But if you think about it, the two are closely related. From a certain perspective, it reflects the great thinking of China's auto industry management. Only by complying with this idea, car companies can get a long-awaited permit, or the birth of "second child" will never be approved.
One of the ideas, Baotuan integration. That is, we must make full use of domestic resources to achieve complementary advantages and resources sharing. In accordance with the strategic alliance cooperation framework agreement between Guangzhou Automobile Group (601238) and Chery Automobile officially signed at Diaoyutai State Guesthouse in Beijing on November 7, the two sides are developing vehicle, powertrain, key components, R&D resources, energy saving and new energy. Cars, international business, manufacturing management and other fields cooperate.
This is a deepening of the previous integration of automotive ideas. In 2009, the automotive industry revitalization plan clearly stated that large-scale automobile companies such as the (fourth) FAW, Dongfeng, SAIC, and Changan were encouraged to implement mergers and acquisitions nationwide; support (four small) BAIC, GAC, Chery, CNHTC, etc. Auto companies implement regional mergers and acquisitions.
From simple mergers and acquisitions to complementary and loosely federated resources. This is an improvement. Get rid of the pure equity relationship, dependency, pay more attention to commercial interests or commercial win-win. As far as how far this alliance can go, it is necessary to look at the sincerity of both parties and the acceptance of future markets. But in any case, this is already an improvement in thinking. Snatch cake and make bigger cake together.
The second line of thinking, technology, has become a stepping stone for China's auto industry. Without its own technology, or the inability to gain the right to speak and research from the outside world, it is extremely difficult to obtain a joint venture.
In the GAC and Chery Automobile Projects, both parties have been strengthening the research and development capabilities of Chery Automobile. In the joint venture of Chery Jaguar Land Rover, the two sides emphasized that they will jointly develop TGDI engines, which will be carried on most joint venture models. Even the original Jaguar Land Rover engineers will be assigned to the Chery R&D team to accelerate the development of engines together.
In contrast, many of the projects that are applying for joint ventures have met the above conditions.
Taking Subaru as an example, he hopes to settle down in the Chinese market. But so far it has not heard of its intention to conduct research and development of core powertrains in China. What's more, Subaru's shareholders are Toyota Motors, and it is extremely difficult to circumvent the country’s policy of joint ventures.
As for the joint venture of Chery Jaguar Land Rover, is it the last joint venture? This is not important. The most important thing is whether the joint venture can really exchange technology? Can China lead the real core R&D industry chain? Once this goal is achieved, joint ventures or non-joint ventures will not cause such great concern.