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According to foreign media reports, the global electric vehicle database EVVolumes data show that by the end of this year, the number of electric vehicles running around the world will reach 2 million units. For Tesla, this was supposed to be good news, but in fact it made Musk "white." Because only a detailed analysis of the relevant data, you will find that the main growth driver of the electric car market is not from Tesla, but its competitors are accelerating staking in areas where Tesla has a low sense of presence.
The automotive industry news website AutomotiveNews reported that the industry believes that the Tesla's presence has made the U.S. market a leader in zero-emissions technology. However, in fact, electric vehicles are blooming in other parts of the world. Tesla's decision to bet on the U.S. A bad game.
The "U.S. priority" cliche began in 2014 when it was still the world's largest electric vehicle market. But just a year later, the pattern has changed and is much more dramatic than we expected.
According to the analysis of the European Federation of Transport Environment, at the end of 2015, China and Europe became the leader in the electric vehicle market, and Tesla’s heavily assembled US market was pushed to third place. The US’s electric vehicle sales even appeared. Decline in momentum.
Joseph Potes, an analyst who began to pay attention to the electric vehicle market in 2008, believes that the sales of electric vehicles in the Chinese market this year will reach 450,000 units, which is three times the sales volume of last year. Today, Potter’s blog has become a site for all those who are looking for data on electric vehicle sales. From these data, it can be seen that Tesla's electric vehicle sales are not as optimistic as the propaganda.
In addition, Tesla's reluctance to disclose monthly sales data for each region will not help. This company will always selectively expose some data, but such a report of good news does not give rise to aggravate the chaos. "Tesla dominates the US high-end car sales market" has become the headline news of the US media last week. At the beginning of this year, Hong Kong’s South China Morning Post also reported that “Tesla ModelS has now become Hong Kong’s best-selling carâ€. Just a few years ago, "Tesla ModelS was Norway's best-selling car", but in recent days, Norway, with a population of less than Hong Kong (with a total population of 5 million), has gradually drifted away from Tesla. Sales have fallen to the fifteenth place in the Norwegian market. Musk said at a financial report in 2014: "We do not publish monthly shipment data, mainly because the changes in various regions, and the media always add various kinds of boring information to the shipment." But in fact, the so-called boring information in Mark's mouth still persists.
In fact, the real electric car giant is not the most advocating company. In August this year, the inconspicuous Renault-Nissan Alliance announced that its 350,000th electric vehicle was formally put on the line. They claimed that the number of electric vehicles sold by their homes has already accounted for half of the world's total sales of electric vehicles. The BYD Company in Shenzhen, China, has already led the world in electric vehicle sales rankings. In the Chinese market alone, they sold 53,400 electric vehicles, compared with Tesla's global sales of only 33,200 vehicles. In just two years, China has become a leader in the global electric vehicle market.
“Although China is like an elephant in an unattended house, the electric car revolution will surely happen in this market,†Portes said.
By the end of this year, the sales of electric vehicles in the Chinese market will have tripled year-on-year, and more than half of the electric vehicles sold worldwide will be on the road in China. It sounds like it's time for the world's major electric car makers to get a piece of the pie. But in fact, Chinese manufacturers have arranged 95% of sales.
Compared with Chinese domestic manufacturers, Tesla lost its way in the Chinese market. Can it find North again in China? A Tesla owner ridiculed: "I'm afraid Musk could not conquer the Chinese market before landing on Mars."
AutomotiveNews said that as Volkswagen and other manufacturers begin to develop in the field of electric vehicles, the future of Europe may exceed China. In the European market, Tesla is already Renault’s defeat, and Zoe, the latter’s electric vehicle, has long been ranked top of the sales charts. In addition, the second position in European sales does not belong to Tesla, it was snatched by the little-known Mitsubishi PHEV Outlander electric SUV. The smooth sailing of the Norwegian market a few years ago has now become Tesla’s nightmare. Most established players, such as Volkswagen, BMW and Mercedes, have completed Tesla’s past this year.
Portes said: "My judgments are based on facts." And the fact is that the electric vehicle industry is ushering in more and more opportunities, and its main market is still in China and Europe. In addition, Tesla is being squeezed out of these markets by the original "spoilers."
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