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On November 1, Zhongshun Automobile, which was active in overseas markets, signed a sales agreement for 2,000 light buses with local auto dealers in Cairo, Egypt. At present, the first batch of vehicles has been ready for delivery and will be sent to Alexandria Port in the near future. It will immediately enter the passenger market and short-haul transportation market in Cairo, Alexandria and Sai Da.
According to reports, all 2,000 export light passengers use diesel-powered vehicles, including 15 passenger cars and some vans. On the basis of the basic light passengers of Zhongshun Century, the length of the car body is increased and the height of the seat is increased. The seat spacing is significantly increased. , This not only greatly facilitates the crew getting on and off, but the spacious interior space does not feel cramped and depressed; matching a powerful diesel engine, so that the vehicle load capacity increased significantly.
In recent years, with the steady development of Egypt's economy, the Egyptian government is eager to change the mass transportation in China, which has seriously lagging behind social development, and has increased investment to phase out existing products that are aging, technically backward, have poor vehicle conditions, and have a very low safety factor. The model, this time imported Zhongshun Century light passengers is the key alternative product of the selected product. Because the Zhongshun Century light passengers and Japanese minivans, which are still the mainstay of passenger transport in many cities in Egypt, are very similar in function and features, they are easily accepted by the local market and users.
Pioneer Auto Trade, a dealer in Egypt, is a well-known auto dealership in Egypt and has a sales and service network covering Egypt. It is the fancy market potential for the upgrading of domestic passenger vehicles in Egypt. The company conducted in-depth exchanges with Zhongshun Automobile in 2007. The two sides subsequently conducted several rounds of mutual visits and consultations, and finally formed a strategic cooperation. Shun Century light passengers arrived in Egypt to reach a consensus.
Chang Xiutong, head of the Overseas Market Department of Zhongshun Automobile, said that the demand for the domestic auto market in Egypt is relatively large, and because of its location advantage, the influence can effectively cover the whole of Africa and the Middle East. Therefore, in the overall planning of Chinashun Automobile International Market Occupy an important position. This time entering Egypt, it is possible to form a positive interaction with the dealer networks of Zhongshun Auto Nigeria, Ethiopia, Algeria, South Africa and other countries to form a further radiation capability for the entire African continent. Next, the company will also intensify its efforts in the African market. In-depth development.
Zhongshun Automobile has established a foothold in the unfamiliar international market and has been recognized. The fundamental reason is that in addition to excellent product performance, good product quality and other "hard" conditions, service advantages have become an important magic weapon for success.
Although Chinese auto products have been exported overseas in large quantities in recent years, due to factors such as geographical, cultural, product differences, and technical level, there are many difficulties in after-sales service, which has become a bottleneck restricting the long-term sustainable development of overseas markets. At this point, Zhongshun Automobile, which has high expectations for exports, also has a profound understanding. After detailed investigations, analysis, and experimental demonstrations, this important and difficult issue is resolved ingeniously, and the “pre-sales service†model pioneered and strongly advocated by it is adopted. Widely accepted by the target market, and become an important way for overseas users to recognize and understand Zhongshun Automobile.
First of all, prior to the entry of products, Zhongshun Automotive should conduct multiple rounds of detailed inspections on target markets to understand the actual needs of local users, as well as policy conditions, climate conditions and other background conditions. Based on the actual needs of the market and users, the products and service strategies Make targeted improvements and adjustments. For example, in terms of warranty terms, the Zhongshun Century Light Bus exported this time is referenced to the universal service standard in Egypt and implemented a 3-year 60,000-kilometer warranty period.
Secondly, when selecting partners, they tend to have a sound sales network and service capabilities. Agents with well-established brand experience can provide services to Zhongshun Auto users with international big brand management methods, service models, and personnel training standards. By "stones from other mountains", you can attack your own jade.
In addition, Zhongshun Automobile conducts comprehensive pre-sales, sales, after-sales service support and continuous training and guidance for overseas agents so that each agent and service provider can timely maintain the update of Zhongshun Automobile's product and technical knowledge. , to ensure that they have the basis for independent sales and service work, coupled with a complete supply of spare parts, to fundamentally solve the worries of the vehicle from the sale to the use of the entire process.
"Perfect service leads sales and good reputation drives sales" is exactly the essence of Zhongshun Auto's pre-sales service concept. For China's own brands that are eager to go abroad and expand the international market, service is an insurmountable and crucial point. Required courses.