With the development of lightweight, intelligent and electrified vehicles, the global automotive electronics industry has ushered in a golden period of development. It is predicted that China's automotive electronics market will grow at a rate of 13.02% in 2015, and the market size is expected to exceed 400 billion yuan. In this market, innovation is highly valued, new products and new applications are emerging, and automotive electronics technology is changing the face of the entire car.
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From the perspective of the automotive electronics market segment, in-vehicle electronics is no longer a “gimmick†or “chicken ribâ€, but a down-to-earth and more user-oriented experience. In view of the domestic consumers’ preference for interaction and communication entertainment services, the future communication entertainment system will be fast. Growth, showing the characteristics of functionality, convenience and connectivity. Body electronics In view of the current development of new energy vehicles, driverless technology and consumer demand for comfort and safety, various safety control systems such as safe driving assistance systems and collision prediction systems will be concentrated in 2015. And get a wider range of applications.
The author believes that the future growth of automotive electronics market and technological innovation will bring better development opportunities for domestic automotive electronics related manufacturers. This kind of opportunity will promote the market concentration of the parts and components industry, and the degree of specialization of component companies will be higher. It will play a more important role in the market segment than the OEM.
In-vehicle electronics: down-to-earth, more emphasis on user experience, more functional, more convenient for users. In-car infotainment system has evolved from the original radio and cassette to today's diversified intelligent interactive entertainment system. It is not simply listening to music, but Meet people's needs for listening to music, watching videos, making phone calls, sending and receiving messages, viewing road conditions, navigation, and more. However, with the increase of functions, the contradiction between in-car entertainment and driving safety has become increasingly prominent. At the same time, in addition to music, other functions are regarded as “chicken ribs†because of inconvenient operation or real realization, and are only used by car manufacturers. Marketing gimmicks.
This situation is changing. 2014 is a year of rapid growth of automotive electronics. In this year, the industry explored how to better meet the needs of consumers from the aspects of technology, products and functions. Although it is particularly impetuous, it clarifies the center of “user experienceâ€. In-vehicle electronic products are no longer "flower racks" but more functional. This laid a good foundation for the development of car electronics this year, and also indicates the development direction of car electronics this year: the new generation of car entertainment information system is not only a change in entertainment mode, but also a change in user experience and human-computer interaction.
This trend of change can be seen from the latest automotive electronics (systems) released by major automakers. For example, Ford's new SYNC 3 system includes new features such as voice control integration technology, in-vehicle push, and software download. In addition, SYNC 3 allows application developers to call including speed, acceleration, odometer information, and vehicle positioning. Information, integrated with the application, provides users with a more comprehensive and personalized interactive connection experience. The system will be equipped with new Ford models that will be available this year.
GM Angie, the industry's "big boss", has also added new features that are closer to users: the Safe Driving Assessment Program, At Your Service, and the "Prophecy" feature. The Safe Driving Assessment program evaluates the driver's driving behavior and compares it with other drivers in a 90-day cycle. If the score is high, the coupon may be awarded. This service will be standard on the 2016 model. At Your Service is a measure of Anjixing's more penetration into the driver's life. The "Prophecy" function is Anjixing's new vehicle status monitoring function. The system will initially monitor and report whether the vehicle's battery, starter motor and fuel system are on the vehicle. There are problems, and the number of components monitored by the system will increase by 2016. Delphi gives a complete integration of human-computer interaction, including eyes, physical buttons, voice control, touch, gestures and more.
Interconnectivity has become a veritable personality tag. When it comes to connectivity, the word that has to be mentioned is “car networkingâ€. From the familiarity of 2010 to the popularity of 2014, the concept of car networking has already been smashed by the domestic auto electronics industry. However, the service of the Internet of Vehicles has not been realized on the car products.
At present, the most important form of implementation of the Internet of Vehicles is the interconnection of mobile phones and vehicles. With the increasing computing power of smartphones, more applications are downloaded to mobile phones. The automotive electronics industry has begun to explore a new set of solutions and try to pass The mobile phone is interconnected with the car to enhance the user's driving experience.
Bosch's MySpin system is a typical representative of interconnectivity. The system is suitable for both Android and IOS operating systems. With MySpin, users can directly project the apps in the smartphone to the display of the car entertainment system, thus realizing the App. Simple operation and control. The system has been applied to the Jaguar model and will be equipped with more models in the future.
At this year's 2015 CES, Mercedes-Benz launched a Pebble watch that can be interconnected with a Mercedes-Benz model. The watch must be connected to the iPhone to pair with the car to get information about the car. However, when the vehicle is running, the Pebble watch can use vibration to remind the driver of real-time traffic conditions such as traffic accidents and road repairs in front of the road.
These products represent a trend that shows that connectivity has become a veritable personality tag for in-vehicle electronics. This year, along with the industry's continued exploration of the Internet of Vehicles, this feature will become more and more obvious, and the industry that comes with this feature. The model is not yet mature, so exploring the connection methods of the car and the application of the app in the connected system will also become a problem that enterprises in the industry are vigorously exploring.
In addition, the Internet will inevitably generate a large amount of data. Last year, enterprises have developed big data on-board computers to collect data and analyze user preferences, emotions and schedules to provide customized functions and services. Therefore, the author believes that there will be further development in the field of big data collection applications and customized vehicle service offerings this year.
Body electronics: safety control products concentrated, rapid development, active safety to a higher level In 2009, the European Union issued regulations (EC) 661/2009, put forward new technical requirements for automobiles, stipulate that some models must be equipped with electronic stability control system, tires Pressure monitoring system, early emergency braking system and lane departure warning system. In addition, the United States has paid more attention to the safety hazards arising from reversing in recent years. In the Children's Traffic Safety Act, the car is equipped with a reversing image function, which may be implemented this year. Although the current domestic vehicle safety technology promotion and regulations have just started, this is the trend of the times. Experts predict that the market capacity of domestic automotive active safety applications will multiply in the next five years, far exceeding other technologies.
In recent years, the names of the car body stability system, the front car collision alarm, the lane departure warning, and the automatic parking have frequently entered people's field of vision. For example, the traffic jam assist system equipped with the new Audi A7 can help the vehicle to exceed 40 miles in the congested traffic. Auto-driving at speed; Bosch introduces automatic parking assistance and traffic assistance systems to control longitudinal and lateral motion of the vehicle through joint radar and video technology in traffic congestion; TRW has traffic congestion assistance, highway autopilot, A series of active safety technologies such as emergency steering assistance and pedestrian protection.
Based on this, the author believes that this year and in the future, the application of these active safety technologies and products will be more and more, the initiative and safety will be further improved, and the mainstream body-driving electronic products such as advanced automobile driving assistance systems will Entering the fast-paced period, it will penetrate from the high-end to the low-end models.
The development of new energy vehicles drives the rapid growth of electronic control systems. With the increasing pressure on environmental protection and the increasingly stringent fuel consumption limits, new energy vehicles have developed rapidly. The state has introduced a number of policies to promote and support the development of new energy vehicles. There are significant differences between new energy vehicles and traditional vehicles, and this difference determines the application of automotive electronics.
The electronic control system of the traditional automobile is mainly based on the power control system represented by engine control and transmission control. However, the electronic control system of the new energy vehicle mainly includes the motor control system and the power battery management system, so the new energy vehicle is fast. Development will definitely drive the rapid growth of electronic control systems in motors and batteries.
Bringing great potential to the chip and sensor market At the just-concluded 2015 CES, an Audi A7 self-driving concept car drove all the way from Las Vegas to Las Vegas to complete a 900-km open road test drive. At present, Nevada and California have successively approved the driving of unmanned cars on the road, and Google has obtained the special license for the first driverless car in the United States.
Not only the driverless, advanced driver assistance systems, infotainment systems and many other functions are inseparable from the two heroes behind semiconductor chip and sensor technology, which open up a whole new field for safe driving. For example, Texas Instruments offers a range of semiconductor technologies for automotive, from infotainment solutions, key active and passive safety technologies and driver assistance systems, to hybrid/powertrain solutions and wireless connectivity technologies, for safe driving, Texas Instruments The TDA3xSoC, which is the smallest ADAS module on the market.
Infineon is able to provide customers with all voltage range automotive grade power semiconductors and modules from low voltage 12V, 48V, weak mix, medium mix, strong mix, plug-in to pure electric drive vehicles, and support BMW with 75 core semiconductor components. The “i3†and “i8†electric vehicles help them achieve efficient electric drive. Broadcom released the next generation of automotive Ethernet chips optimized for low-power automotive applications at 2015CES.
From the international semiconductor companies have laid out the automotive electronics market, it is not difficult to see that in 2015, with the wide range of applications of automotive electronics, the chip and sensor market will have rapid growth and huge market potential. Domestic chip companies that have been at a disadvantage can seize the opportunity. , seeking development opportunities.