In the face of fierce market competition, how does DoubleStar Tire seek self-breakthrough and self-development; how to break geographic boundaries, accelerate the pace of foreign cooperation and mergers and acquisitions; how to transform production methods, adjust product structure, actively respond to the market and win market initiative? With these issues , The Qingdao Municipal State-owned Assets Supervision and Administration Commission of the State Administration of the People's Republic of China (SASAC) has entered the Double Star Tire for an on-site visit. “In the face of unfavorable factors such as the continuous increase in export pressure caused by the United States’ special safeguard case and rising prices of raw materials, DoubleStar Tire actively won market initiative in 2010 and it is expected that the total production capacity of the company will exceed 10 million sets.†Yan Liangguang, general manager of the company, told reporters. Liang Liangguang said: "Since 2010, DoubleStar has vigorously adjusted its product structure, increased the research and development of new products, high-end products, and high-value-added products, increased technological upgrading, and adopted customized programs that are 'differentiated and personalized.' Sales are set to produce, use exclusive products, patented products, compete for market opportunities." At present, Twinstar Tire has developed a total of 29 new tire products, which can produce a total of 6 types of tires. (Semi-steel radial tires, truck tires, agricultural tires, construction machinery tires, industrial tires, and special tires) More than 600 varieties, with a breakthrough of 10 million sets of production capacity. “In 2010, the company’s tire production increased by more than 30% year-on-year, and its production efficiency increased by 35%. In the market structure, the focus shifted from the US and Central European markets to markets such as South America, Africa, Southeast Asia, and Eastern Europe. Currently, exports account for 35 of total production. This will be the best year since the establishment of the Double Star Tire Corporation," said Yan Liangguang. As a labor-intensive large-scale manufacturing and processing company, Double Star Tire Corporation is a major energy consumer. Yan Liangguang said that in order to achieve the goal of energy conservation and emission reduction, the company first started with the waste gas and waste water in tire production, and applied technological innovation to carry out remediation. For example, the steam recovery and utilization project for tire vulcanization can partially meet the process cooling needs of the smelting production line, and some of them will be returned to the Double Star Thermal Power Plant for reuse. Each year, 6300 tons of standard coal and 1.2 million tons of tap water can be saved. Only this project will save energy. More than 1100 million yuan of funds. From technological innovation to energy-saving innovation, from imitation improvement to independent research and development, the technical level of Double Star tires has been rapidly increased, and energy conservation and consumption reduction have achieved remarkable results. At present, there are four exclusive patents in the national tyre industry process innovation. The reporter learned that Double Star Tire has carried out management model innovation in recent years, and on the basis of market-based contracting, household consumption management, and push-back management law, it has carried out the reform of the “internal contracted joint-stock system,†in which employees jointly funded the purchase of equipment and deducted expenses. Share dividends, "from doing things for companies to do for themselves," in order to stimulate employee enthusiasm, and save energy and reduce consumption. At present, the company has formed three production bases in Qingdao Jiaonan, Shiyan Hubei, and Zhumadian in Henan, and has signed supply agreements with Sinotruk, FAW, Shaanxi Auto, Beiqi Foton and other companies, and the brand advantage has gradually become prominent. Honeycomb Paper Making Machine
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