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For the past eight years, it has become the first brand in the commercial vehicle industry. The development speed of Foton Motors can be regarded as a miracle in the history of Chinese industry. Behind the splendid achievements, all the people in Futian have been sweating hard for nearly 20 years. As the core sub-brand of Foton Motors, since its establishment, the Omarco brand has assumed the responsibility and mission of boosting the rapid development of Foton Motor. Through steady development over the past decade, Omar successfully helped and consolidated the position of its parent brand "China's first brand of commercial vehicles." In the future, the Omagh brand will assume more responsibilities and missions, and will contribute the most to the "2020 strategy" of Foton Motor.
Advantage brand Ouma can start Foton car striding
In the past two decades, Foton Motor has grown from a prosperous place to a thriving one and has created the “Fukuda miracle†in the period when the Chinese automobile industry is developing at the fastest speed and at the fastest speed. Looking back 10 years ago, Foton Motor's entire commercial vehicle product system is relatively simple, and brand building is also in the stage of continuous improvement. The establishment of the Omar brand started the transformation of Foton Motor from a single light truck business to a full range of commercial vehicles. It is from then on that Foton Motor began the process of global competition.
At present, the Omar brand, which is positioned in the high-end light truck market, has successfully completed the business goals set by the group in 2012. The business share has increased by nearly 2 percentage points, higher than the group average, ranking third among all brands. Bit. As a dominant brand, Omar has maintained a good pace of development with the development of the Group, and has become an important driving force for Foton Motor in its strides.
Take the mission Omar can promote the strategic objectives of Foton Motor
For a company, the importance of establishing a development strategy is self-evident. The success of Foton Motor proves to the industry that formulating strategies based on industry, market and its own situation is the key to success. As an outstanding sub-brand of Foton Motors, Ouma can assume the tasks accomplished by the Group's global strategy and also shoulder the mission of promoting the Group's "2020 strategy" to be realized as soon as possible.
As an important part of Foton Motors’ strategy, Omara needs to build on its current “leading brand in the light truck industry†and on the basis of consolidating the advantages of service spare parts in product manufacturing, profitability, distribution capabilities, marketing innovation capabilities, and international The comprehensive improvement of the business framework and other aspects has resulted in a sustainable competitive advantage. It has become an industry-recognized industry benchmark and leads the industry in technological standards change. With the deployment of this strategic plan, Foton Ouma expects that domestic sales will reach 30,000 units in 2015; by 2016, Foton Omar will reach sales of 64,000, of which domestic sales will be 48,000 units, accounting for 75%; In 2020, the domestic sales volume is expected to exceed 100,000 units; the jump in brand value will further consolidate the market position of Foton-Oumay "the first brand in China's domestic light truck industry" and boost the realization of the "2020 Strategy" of Foton Motor.
Steady progress in the development of the Omar brand
At present, in order to better promote the stable development of Foton Motor's "2020 Strategy" goal, Omar can focus on building business structures, distribution capabilities, marketing innovation capabilities, profitability, brand culture, and product quality. To maintain steady development, the core competitive advantage is gradually taking shape. Among them, the successful launch of the new Omar 5 Series products has completed the goal of Omar's branding products.
As the first European high-end mid-tier card, the Omar 5 Series is a good example of the high-quality, high-tech, and high-international features of the Omagh brand, successfully demonstrating the Omarko brand's international advantages in chaining. With the advantages of resources, technological innovation, and technological innovation, the company has successfully created "safe, reliable," "efficient, fuel-efficient" and "comfortable and comfortable" as Ouma's product label.
The launch of the Omar 5 Series products fully meets the demand for efficient logistics in cities, cities, and cities, and is supported and recognized by consumers. The product system that marks the full coverage of the medium and light truck market by the Omar brand has been initially completed, and the light truck market in the Omagh brand competition has been striding forward.
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