When everybody turned their attention to the “half-reduction of small-displacement purchase tax policy,†the new energy vehicle market had a new momentum. According to the announcement of the Ministry of Finance, from January 1, 2018 to December 31, 2020, the purchase of new energy vehicles during (period) will be exempt from vehicle purchase tax; and before December 31, 2017, it has been included in the “Catalogueâ€. The new energy vehicles will continue to be effective in their policy of exempting vehicle purchase tax. Since the implementation of the new vehicle purchase tax policy for new energy vehicles in September 2014, the sales volume of new energy vehicles has increased significantly. In 2017, which has just ended, the sales volume in the first 11 months has increased by 10, and the sales volume in January-November exceeded 600,000. The big mark. It can be said that national policies have played a crucial role in expanding the market for new energy vehicles. With the landing of the new policy, what impact will it have on vehicle manufacturers, consumers and even the entire industry? Prospective owners have increased their selection time The time of this policy will be extended to 2020. For consumers who are interested in buying new energy vehicles and will not decide for a while, their time will increase. From the past perceptual consumption to rational consumption, it will not be for the sake of saving. "Procurement tax fees" and hastily selected vehicles that are not suitable for them. In addition, with the increase in the number of automakers selected in the later stages, the selectivity of automakers will increase, while the substantial increase in the entry threshold will also determine that users can buy new energy products with higher quality. In the past, the entry barrier was low, and capital flowed in. This led to a reduction in product quality. 4S shop sells half a day sales hard to reproduce The lengthening of the consumer's choice of time has also eliminated the occurrence of time-consuming restrictions and tying up of car purchases. As early as September 2014, when the new energy tax exemption policy was implemented, a certain 4S shop in Beijing sold half a month's sales a day. Of course, the owners said afterwards that it was because they had already selected a good model, but only after the other policies were decided, it was not impulsive. consumption. However, it is undeniable that there are time-limited tax breaks for new energy vehicles that do attract many potential users who are willing to purchase electric vehicles. As consumers purchase cars more rationally, and with an endless stream of new product spoilers, the future sales of 4S stores that sell for half a day will be difficult to reproduce. Of course, dealers can attract more consumers' attention and convert them into their own customers through some store promotions, or refer to some car companies to use the local fuel car limit purchase policy to better play in the field of new energy vehicles. . General trend drives companies to push new energy products Looking at the new car plans for major car companies in 2018, you will find that in addition to the current hot SUV market, new energy products are also the highlight of the new year's development of car companies. Taking self-owned brands as an example, BYD, which started its battery business, will have 4 new energy new models on the market in 2018 (including the Song Dynasty, Qin/Tang 2nd, and A0 class cars); in 2008, it will complete 103,000 units of cumulative sales of BAIC. New Energy, the new year will also launch three models of pure electric vehicles, including the new compact SUV, new compact cars and new small cars, of which the ET400 has been officially released at the Guangzhou Auto Show, is expected to be the first to put the market; nearly two years The ferocious Geely autos are expected to have 6 new energy vehicles next year, and their overall endurance capacity will be upgraded significantly compared with the Emgrand EV series. Changan Automobile is also putting forward the general goal of stopping the sale of fuel vehicles in 2025... The development of new energy is a trend in the industry. Xu Haidong, assistant secretary general of the China Association of Automobile Manufacturers, stated that it is expected that the growth rate of new energy vehicles will remain at 40%-50% in 2018 and the annual sales volume will exceed 1 million. Of course, companies also have opportunities and challenges. It is reported that the new national new energy subsidy policy will tend to encourage high mileage and low energy consumption models, while low mile mileage models will be reduced subsidies and cancel subsidies. This will mean that the competition between car companies will be more intense, weak and strong, the survival of the fittest, who can laugh at the end?
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