China becomes the center of Hurricane's global expansion of automobiles

Although people are still racking their brains about how to ease traffic congestion, global auto makers are still happy about expanding their production. This year, it was even this year that the expansion of production was a global one. Following the public's steps, foreign giants such as GM, Ford, Peugeot Citroen, Nissan, Hyundai Kia, and Honda also launched expansion plans invariably.

As early as the beginning of the year, German high-end car manufacturers BMW, Mercedes-Benz, Audi have announced that this year will increase production at factories in the United States and Europe to meet the growing market demand. Audi said that the company’s production this year will exceed 1.15 million vehicles last year. In the next five years, the company will also invest 11.6 billion euros for the expansion of the plant and the development of new models. Since 2009, BMW has invested 1.5 billion euros in the expansion of its German factory. In addition, Mercedes-Benz also invested 800 million euros for the construction of a factory in Hungary.

On the other hand, in the domestic market, the momentum of the expansion of major manufacturers this year is even worse than that of the international community. This is called an "arms race." Among them, Volkswagen obviously wants to make the Chinese market the biggest attacker overtaking Toyota. With the implementation of the “Southern Strategy” put forward at the end of 2009, two brand-new vehicle productions have been deployed in Guangdong and Nanjing in China within one year. base. This may also be one of the reasons why "Toyota" recently announced its abandonment of the global plan. Following the public's steps, GM, Ford, Peugeot-Citroen, Nissan, Hyundai-Kia and Honda and other foreign giants also initiated expansion plans. GM’s joint ventures in China, SAIC-GM-Wuling and FAW-GM, have launched large-scale capacity expansion projects in Qingdao and Harbin, respectively, for the production of minivans and light trucks. Even Ford and Honda, who have been conservative, have also launched China's expansion plans in July and November last year. Ford not only built a planned vehicle production base with an annual output of 300,000 units in Nanchang, Jiangxi, but also built a new vehicle and engine plant in Chongqing; Honda started the construction of the second Dongfeng Honda plant in Wuhan.

Among the many expansion plans, Dongfeng Nissan’s movements are quite dramatic. In September of last year, Dongfeng Nissan made use of Dongfeng Motor Co., Ltd.'s new plant in Zhengzhou to start production. The Qiake and Qijun models, on this basis, recently kicked off the foundation of 600,000 engine plants. Through careful analysis, the 200,000 capacity expansion project of the Zhengzhou plant broke ground in March of this year, and it took six months to complete the construction. It improved and expanded the original stamping, welding, painting, assembly, and resin processing workshops in the Zhengzhou plant. A number of technologies have enabled the technological level and environmental protection standards to reach the international advanced level. As one of the few auto companies with full value chain competitiveness, the efficient integration and high-quality use of resources has always been considered to be a “sause” in which Dongfeng Nissan can maintain rapid and steady development both in good times and in contrarian situations. The expansion of the Zhengzhou plant is no exception. While expanding the scale of production and sales of complete vehicles, Dongfeng Nissan has simultaneously planned and developed corresponding engine projects. It is reported that the construction of 600,000 engine factories that broke ground in Zhengzhou, including processing and assembly plants and foundry factories, is scheduled to be put into production in January 2013. In terms of products, HR series and QR series engines are the main products. Both engines come from the Renault-Nissan Group's latest global R&D results. The Zhengzhou engine plant will become Dongfeng Nissan's third engine production base following the engine factories in Huadu and Chifeng, further improving the value chain of Dongfeng Nissan's powertrain. As a result, Dongfeng Nissan can quickly respond to the needs of Chinese consumers for vehicle products by providing localized key components. Ren Yong, vice president of Dongfeng Motor Co., Ltd. and deputy general manager of Dongfeng Nissan once said: “The Zhengzhou plant will form an overall scale of 450,000 complete vehicles and 600,000 engines in the future and will be Dongfeng Nissan’s mid-term business plan for the period 2011-2015. a solid foundation for completion."

As early as the beginning of the year, German high-end car manufacturers BMW, Mercedes-Benz, Audi have announced that this year will increase production at factories in the United States and Europe to meet the growing market demand. Audi said that the company’s production this year will exceed 1.15 million vehicles last year. In the next five years, the company will also invest 11.6 billion euros for the expansion of the plant and the development of new models. Since 2009, BMW has invested 1.5 billion euros in the expansion of its German factory. In addition, Mercedes-Benz also invested 800 million euros for the construction of a factory in Hungary.

On the other hand, in the domestic market, the momentum of the expansion of major manufacturers this year is even worse than that of the international community. This is called an "arms race." Among them, Volkswagen obviously wants to make the Chinese market the biggest attacker overtaking Toyota. With the implementation of the “Southern Strategy” put forward at the end of 2009, two brand-new vehicle productions have been deployed in Guangdong and Nanjing in China within one year. base. This may also be one of the reasons why "Toyota" recently announced its abandonment of the global plan. Following the public's steps, GM, Ford, Peugeot-Citroen, Nissan, Hyundai-Kia and Honda and other foreign giants also initiated expansion plans. GM’s joint ventures in China, SAIC-GM-Wuling and FAW-GM, have launched large-scale capacity expansion projects in Qingdao and Harbin, respectively, for the production of minivans and light trucks. Even Ford and Honda, who have been conservative, have also launched China's expansion plans in July and November last year. Ford not only built a planned vehicle production base with an annual output of 300,000 units in Nanchang, Jiangxi, but also built a new vehicle and engine plant in Chongqing; Honda started the construction of the second Dongfeng Honda plant in Wuhan.

Among the many expansion plans, Dongfeng Nissan’s movements are quite dramatic. In September of last year, Dongfeng Nissan made use of Dongfeng Motor Co., Ltd.'s new plant in Zhengzhou to start production. The Qiake and Qijun models, on this basis, recently kicked off the foundation of 600,000 engine plants. Through careful analysis, the 200,000 capacity expansion project of the Zhengzhou plant broke ground in March of this year, and it took six months to complete the construction. It improved and expanded the original stamping, welding, painting, assembly, and resin processing workshops in the Zhengzhou plant. A number of technologies have enabled the technological level and environmental protection standards to reach the international advanced level. As one of the few auto companies with full value chain competitiveness, the efficient integration and high-quality use of resources has always been considered to be a “sause” in which Dongfeng Nissan can maintain rapid and steady development both in good times and in contrarian situations. The expansion of the Zhengzhou plant is no exception. While expanding the scale of production and sales of complete vehicles, Dongfeng Nissan has simultaneously planned and developed corresponding engine projects. It is reported that the construction of 600,000 engine factories that broke ground in Zhengzhou, including processing and assembly plants and foundry factories, is scheduled to be put into production in January 2013. In terms of products, HR series and QR series engines are the main products. Both engines come from the Renault-Nissan Group's latest global R&D results. The Zhengzhou engine plant will become Dongfeng Nissan's third engine production base following the engine factories in Huadu and Chifeng, further improving the value chain of Dongfeng Nissan's powertrain. As a result, Dongfeng Nissan can quickly respond to the needs of Chinese consumers for vehicle products by providing localized key components. Ren Yong, vice president of Dongfeng Motor Co., Ltd. and deputy general manager of Dongfeng Nissan once said: “The Zhengzhou plant will form an overall scale of 450,000 complete vehicles and 600,000 engines in the future and will be Dongfeng Nissan’s mid-term business plan for the period 2011-2015. a solid foundation for completion."