Delphi shifts from "Made in China" to "Created in China"

On November 17, 2011, Delphi officially listed on the New York Stock Exchange and returned to the stock market.

Six years ago, Delphi filed for bankruptcy protection in the United States. After the reorganization, Delphi solved problems such as pensions, high costs, and product structure that had plagued the company's development. It successfully transformed itself into a competitive company and had a more reasonable Global layout. In the meantime, one of Delphi's important emerging markets, the Chinese market, has also changed from "made in China" to "created in China."

At the end of each year, it is the time when suppliers are busy. At this time, not only will the accounting and summarization work be done at the end of the year, but also the layout for the next year's work. For an international supplier that has been in China for more than 20 years, Delphi's work has also added one more item—accepted by dozens of OEMs.

As a technology center, production base and customer service center in 30 countries around the world, and a leading supplier of electronics and technology to passenger cars, commercial vehicles and other market segments in the world, Delphi was the earliest one to enter the Chinese market in 1993. A group of multinational companies that develop automotive components in China. At present, Delphi's products are supplied to almost all of the major vehicle manufacturers in China, and in particular, they have become the main partners of many self-owned brand automakers in recent years. Therefore, the awards received by major domestic OEMs come from various aspects. Consistent with this, Delphi China's business is also very busy, this is seen from one of the Delphi executives, president of Delphi Asia Pacific, Delphi Connector Systems Global CEO Ai Bobin two days of travel arrangements can be seen in Shanghai to participate in the Delphi Packer A6 The factory officially kicked off the opening ceremony and received an exclusive interview with the domestic media. The next day, it continued to communicate with the media in Suzhou and rushed to another domestic automaker in another province to discuss cooperation matters.

In an interview with reporters, Ai Bobin expressed with excitement that the development plan he spoke of a year ago will become a reality. At the time of the high adjustment of the Chinese auto market in 2011, Delphi’s business in China still exceeded 16%. The growth rate, and Delphi has been developing at a rate higher than the average growth rate of China's auto market by more than 10% for many consecutive years. In this regard, Ai Bobin comes down to the correct development strategy, which is green, safe and connected products and technologies. At the same time, he also made it clear that the Chinese government is in the same direction as Delphi’s overall strategic direction in pushing the development direction of the auto industry. The government requires fuel economy and more and more consumer demands for automotive electronic functions. These are Delphi China has brought opportunities to maintain healthy and rapid development.

The reporter noted that compared with the same period of last year, Delphi’s global sales revenue increased by 19.4% in the first three quarters of 2011, while business orders had reached US$19 billion in the first three quarters. The profitability was very good. In particular, in terms of customer diversification, the new Delphi Corporation does not have a customer whose business volume exceeds 15% of its total sales, which is in stark contrast to the previous situation of over-reliance on companies such as General Motors. In terms of Delphi’s global geographical distribution, North America’s market share has fallen to 33% in 2010, and the highest in Europe is 43%. The Asia-Pacific region’s turnover has increased to 16%. From a typical American automotive plant supplier to a truly global supplier, Delphi has now reached a better balance.

What makes Ai Bobin more confident is that Delphi’s various business divisions are now centered on automotive safety, green, and connected technologies, and they have stocked a wealth of technologies and products. Most of the company's products have a leading market share in the world. Currently, 70% of the company’s operating revenue comes from products that have the first and second market share in the market. In the Asia-Pacific region, 75% of its operating revenue comes from the area’s share. Market share first or second product.

On the other hand, advance research and development is still one of Delphi's important magic weapons to maintain its technological superiority. For example, in the field of electric vehicle wiring harnesses, Delphi Pike's aluminum wire technology, which is designed to have a halogen-free aluminum wire with a cross-sectional area of ​​0.13 square millimeters, is used to replace the existing copper wire, thereby helping to reduce body weight. Fuel economy is improved, and the cost of materials is also reduced.

Ai Bobin, who has worked and lived in China for 13 years, has a profound impression on Shanghai Anting. There are not only domestic production bases including Delphi Pack, but also an important research and development base for Delphi. one. It is understood that so far, Delphi's research and development in China has obtained more than 70 patents. In terms of application research and development, the Delphi China R&D team developed the smart voice 3D navigation system that has been successfully applied on Shanghai GM’s next-generation GL8 commercial vehicle; the Delphi China team successfully collaborated with Great Wall Motors to develop its first European diesel engine. The engine management system for pickup trucks; all the high voltage electrical systems on the CODA electric vehicles of the famous American New Energy Vehicle Company were developed at the Delphi Packard Asia Pacific Engineering Technology Center. Moreover, it is reported that Delphi continued to expand its R&D team in China in 2011, and more than 600 engineers and technicians joined Delphi's Chinese team. No wonder Aibo Bin is very proud to say: "At Delphi, we prefer to say 'Chinese creation' rather than 'Made in China'".

Grasping the market growth point, rational layout, and local R&D in China seem to concisely sum up the main reason for Delphi's success in the Chinese market. For the future development in the Chinese market, Ai Bobin said that Delphi will continue to increase its investment in the local market and continue to enhance local production and research and development capabilities. It is reported that at the same time Shanghai Shanghai Anting New Wire Harness Factory was officially opened, Delphi's powertrain system production R&D base expansion project in Beijing has also officially started. In 2012, Delphi will also have four new factories in China.

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