Domestic wall-hung boiler industry explores road for a decade

Recently, accompanied by the China Association of the boiler industry for the first time organized by the industry association "Ten domestic boiler" public service selection results announced, "small squirrel", "million and", "Macao", "Haiton" and other domestic gas heating and heating water The first-line brand of stoves (commonly known as "wall-hung boilers") has once again attracted the attention of the industry. From 10 years ago, “Sevidad”, “Haido”, “Haizhi”, “Little Squirrel” to today’s “Little Squirrel”, “Wanhe”, “Wanjiale” and “Hayton”, China's domestic gas heating The ups and downs of the brand of water heaters in the market reflect the fact that China’s HVAC companies have changed from “refitting gas water heaters” to “replicating Korean gas-fired heating water heaters” to “raising up and catching up with European-style gas heating and heating water heaters” for more than a decade. Technology's ups and downs.

Before and after 2003: Stumbled and explored roads Before and after 2003, there were tens of thousands when many HVAC people didn't understand the “gas heating water heater” which could provide domestic hot water and heating water at the same time. The domestic gas-fired heating water heaters have already been “walked” into millions of households. "Sevida", "Haedo", "Haizhi" and "hemisphere" are typical examples of domestic brands of gas-fired heating water heaters. It is said that "Sevida", "Hai Duo", "Hai Chi", and "Little Squirrel" have sold more than 4,000 units in their better-selling years. This sales status made them become famous brands in China's gas heating water heater industry. However, it is regrettable that the reputation of these famous brands of “Haido” and “Haizhi” has been very bad among consumers. In this regard, the industry explained that this is because "Hai Duo" and "Hai Chi" brand gas heating water heaters are all converted from gas water heaters, and this type of gas water heater gas heating water heater with congenital Technical defects. Then, where is the installation of such a product, where does the problem appear, and where does the buzz come along?

Some of the most well-known brand reputations are also the worst. This strange phenomenon faithfully reflects the development environment of China's gas-fired heating water heaters industry at the end of the last century and the beginning of this century. According to reports, before 1999, most HVAC technical personnel in China understood the gas water heater only at the conceptual level. For the development of this kind of machine, what they can think of is nothing but the addition of pumps and expansion tanks and other devices outside the gas water heater. It is in this "refit gas water heaters" under the guidance of the technical route, a large number of gas water heaters with Chinese characteristics of gas heating water heaters were marketed. It is not hard to imagine that this kind of machine with congenital diseases was soon punished by the market: Hai Zhi, which had been the leader in China's heating market in the 1990s, has experienced a dramatic drop in sales since 2000. In 2003, there were only a handful of sales on the market. Although Hai Duo still maintains a certain amount of sales, it is obviously lingering.

In the late 1990s, South Korea's gas-fired heating and water heaters began to appear on the Chinese market in the process of "Haido" and "Haizhi" brand companies stumbled on the road to "refit gas water heaters". . In order to get out of the difficulties of refitted gas water heaters, the founders of the “hemisphere” and “Wanjiale” brands began to abandon the technical route of “refitting gas water heaters” and instead switched to imitating Korean gas-fired heating water heaters. However, to their disappointment, the Korean-made domestic gas-fired heating water heaters produced by them also suffered from many technical obstacles. Not only did they fail to get out of the dilemma of “restructuring the gas-fired water heater technology route”, but they became deeper and deeper. Among them, after experiencing continuous frustration, "Wanjiale" completely suspended the development and production of gas-fired heating water heaters in 2001.

In 1999, the emergence of gas heating water heater products in some European countries in the Chinese market rekindled the hope of Chinese companies developing gas-fired heating water heaters that could adapt to China's “soil and water”. The companies represented by "Cheng Fa Chu Bao" and "Xi'an Gao Hua" immediately embarked on the road of "replicating European gas-fired heating water heaters." However, despite history, it has been proved that domestic-made gas-fired heating water heaters are more adaptable to Chinese “water and soil” than domestic-made Korean gas-fired heating water heaters, but due to the very low technological level of domestically-manufactured spare parts at the time, these enterprises The production of European gas heating water heater is also full of problems. Coupled with the influence of the conversion mechanism of the enterprise mechanism, the "imitation Europe" attempt of "Cheng Fa Chu Bao" and "Xi'an Gao Hua" finally ended without results. However, the "small squirrel," who also embarked on the "imitation Europe" technology route, persisted tenaciously on this road. Her persistence has accumulated valuable experience for her to grow into a leading brand in the gas heating water heater industry in China.

Around the year of 2008: Suffering on the ups and downs The ups and downs of the brand is a very common economic phenomenon in economic activities. However, it is not uncommon for several brands that flourished in the market five years ago to fade out of the market after five years. This phenomenon appeared in the gas-fired heating and hot-water heater market in China between 2003 and 2008—the “Haido”, “Haizhi”, “hemisphere”, etc. that had been extremely popular in the heating market in China before and after 2003. The domestic water heater type boiler brand was silent in 2008 without exception.

After 2003, with the frequent occurrence of quality problems in China's heating market with water heater gas-fired heating water heaters and home-made Korean gas-fired heating water heaters, the once prestigious “Haito”, “Haizhi” and “hemisphere” By 2008, all declined. At the same time, along with the deepening of China’s reform and opening up, gas heating water heaters in European countries have begun to flow into China more and more. In the meantime, China’s first industry standard for gas heating and hot water heaters, mainly referring to the relevant standards of gas heating and hot water heaters in European countries—“Gas Heating Water Heater CJ/T228-2006” was formally introduced. It is the birth of this standard and the influx of European-style gas-fired heating and heating water heaters, which has determined the determination of China's HVAC companies to completely imitate European-style gas-fired heating water heaters, and has since rewritten the domestic gas-fired heating water heater industry in China. Development History.

In stark contrast to the decline in the brand of gas water heaters and domestic Korean gas-fired heating water heaters, they have embarked on the road to imitation of Europe since the birth of the year 2000. After many years of persevering efforts, it quickly entered the fast lane of enterprise development and gradually became the leading brand in China's domestic gas-fired heating water heater industry. Haydn was born in 2005, but also because it first embarked on the road to imitate the "European" gas heating water heaters and the rapid rise, becoming a rising star in the domestic gas heating water heater companies.

Wanhe, after undergoing the defeat of “refitting the gas water heater,” and Wanjiale experiencing the defeat of “refitting the gas water heater” and “imitation of the Han”, also changed their position in 2004 and 2005 respectively. After imitating the road of European gas-fired heating water heaters, they gained new life, and later took advantage of the funds, technology, and channels accumulated during their R&D, production, and sale of gas-fired water heaters for many years. They quickly became the “small squirrels.” The well-known brands of domestic gas heating water heater industry.

In the brand-name water heater gas-fired heating water heater brand and domestic Korean gas-fired heating water heater brand, the founders of the “hemispheric” brand realized the technology of “Korean-like” before and after 2006. Decisively, the technical route for the development and production of gas-fired heating water heaters has been adjusted from "Imitation-Korea" to "Imitation-Europe", and "Nokko" has been used as a new brand. In the domestic gas-fired heating and hot-water heater industry, it has re-established a "station." Up.

The successes of “Little Squirrel”, “Hayton”, “Macao”, “Wanhe”, and “Nuoke” on the road of “Imitating Europe” inspired a large number of companies to embark on the road to imitating European gas heating water heaters. The brands of domestic gas-fired heating water heaters, represented by “European Energy”, “Smears” and “Danas Emperor”, have mushroomed. Before and after 2006, the "imitation Europe" technology route gradually became the consensus of China's HVAC companies seeking to promote gas-fired heating water heaters.

In the period when China's gas-fired heating and water heaters collectives embarked on a comprehensive "Imitating Europe" road, it coincided with the golden period of sustained and rapid development of China's national economy. This provided a good economic environment for the large-scale promotion of China's domestic gas-fired heating water heaters. In this process, the construction of the natural gas pipeline network and the replacement of coal gas by the government have also contributed to the promotion of gas-fired heating and hot water heaters. At the same time, along with the overall progress of China's processing industry, the processing technology of spare parts related to gas heating and hot water heaters has been gradually improved, which has made China's domestic gas heating water heater products have reliable quality and quality assurance. It is under the combined effects of the above-mentioned factors that China's gas-fired heating and hot-water-heating furnace enterprises have embarked on a full-scale development.

According to statistical data, by 2008, the number and sales volume of domestic gas-fired heating and hot-water heater brands in China have created a record high in the market: the number of domestic gas-fired heating and hot-water heater brands is close to 30, and the sales volume has reached 350,000 units. This number has reached 60% of the domestic and international gas heating and hot water heaters in the current year. It should be pointed out that most of the above-mentioned huge amount of domestic gas-fired heating water heaters are European gas-fired heating water heaters.

In 2013: Different “Hang” chasing “Europe” hurrying up and the top-notch brands such as “Hai Chi” and “Hai Duo” in the market in 2003 were different in 2008. In 2008, they were active in China's gas-fired heating and hot water. The "small squirrel", "million and", "wanjiale", "haidun" and "norco" on the furnace market appeared in the front row of the results of the "Top Ten Domestic-made Wall-hung Stoves" public welfare evaluation.

In response, industry insiders pointed out: As early as in 2008, these brands that have become the first-line brands of China's domestic gas-fired heating water heaters have still affected the development of China's domestic gas-fired heating and hot water heater industries. This, in fact, is once again It validates the feasibility of the “Imitation-Europe” technology route selected by HVAC companies in the R&D, production, and promotion of gas-fired heating water heaters. Because practice has shown that since China’s gas-fired heating and water heater companies have fully embarked on the “Imitating Europe” road, their “European-style” gas-fired heating and heating water heaters have not seen any “group death and injury”. Vicious quality accidents, but also in our country's gas heating water heater companies' efforts to mature products.

In this process, China’s gas-fired heating and water heater companies started from simple imitation to later creative innovations. They learned and learned from the advanced experience and technology of European companies, and made the European gas-fired heating water heaters and European countries’ original products. The gap in technology and performance between gas-fired heating water heaters is getting smaller and smaller. Especially since China’s gas-fired heating and hot water heater industry adopted the “gas-fired heating water heater” (GB25034-2010) equivalent to the standard used by gas-fired heating and hot-water heater companies in European countries in 2010, this gap has further increased. Zoom out. Since then, China's gas-fired heating and hot-water heater companies have gradually transitioned from "full-blown" 'European countries' gas heating and hot water heaters processing technology' to the 'full-scale 'chasing' European countries gas heating and hot water furnace processing technology" stage. In this process, the processing technology of China Gas Heating & Water Heater Company has inadvertently surpassed the overall processing level of the Korean gas-fired heating water heaters.

In the process of comprehensively “chasing Europe”, China’s gas-fired heating and hot-water heater companies also use local advantages and late-comer advantages to continuously inject Chinese elements into European technology, so that domestic-made gas-fired heating water heaters can better adapt to China. Water and soil and national conditions. From the "small squirrel" in 2000 began to imitate the European gas heating water heaters so far, China's HVAC companies in the learning, reference European gas heating water heater processing technology on the road has gone through 10 years. Nowadays, in addition to the processing technology of water pumps, the gas-fired heating water heaters of China's gas-fired water heaters are almost the same as European counterparts in terms of control technology and detection technology. Under the background that the quality of domestic gas-fired heating water heaters is improving, China's domestic gas-fired heating and hot water heaters have seen a growth in the market. According to statistics from related departments, by 2012, China’s domestic gas-fired heating and hot water heaters have reached 900,000 units in China’s heating market, which is the proportion of total sales of domestic and international gas-fired heating and water heaters in the current year. It has reached 75%.

It is understood that while domestic first-line brands are seeking scale expansion, they have already integrated the resources of upstream and downstream companies of gas-fired heating water heaters by means of holding-equipment processing companies and other means, so as to maximize the improvement of gas heating and hot water heating for enterprises. Machine quality control capabilities, make every effort to improve their product quality. At the same time, around the requirements of how to satisfy consumers’ increasing energy saving, environmental protection and humanity, front-line brands are also exerting their efforts in the dark to try to improve the competitiveness of their products in all directions, in the hope of winning early in the competition with European brands. . Industry insiders believe that in time, with the further improvement of China's gas heating water heater processing technology, domestic gas heating water heaters and European gas heating water heaters will be difficult to distinguish in quality. At that time, when consumers purchase gas-fired heating water heaters, they will no longer be entangled with the question of which brands are foreign brands and which brands are domestic brands, just as they now choose televisions.