The harvesting machinery market in China is driven by various favorable factors, especially the purchase subsidies policy for agricultural machinery. Both the technological innovation and the product sales have achieved rapid growth. The year 2010 is the last year of the implementation of the 11th Five-Year Plan, and it is also an important year for planning the development of the “Twelfth Five-Year Plan†period. It is a key year for the development of China's agricultural machinery industry. However, after experiencing sales in full swing in 2009, the market performance of the harvesting machinery industry in 2010 was not as satisfactory as it was. What kind of difficulties did the harvesting machinery industry encounter this year? What is the future development trend? To this end, we had the privilege of interviewing Secretary-General Lu Qinghui of the Harvest Machinery Branch of the China Agricultural Machinery Industry Association, and asked him to tell us about the development status and development direction of the harvesting machine industry. Agricultural Machinery 360 Network: Secretary-General Lu: Agricultural Machinery 360 Network: Secretary-General Lu: Agricultural Machinery 360 Network: Secretary-General Lu: Agricultural Machinery 360 Network: Secretary-General Lu: The most profound experience of interviewing Secretary-General Lu is: Words and phrases. Every question, he read the key points. Yes, many perspectives believe that China's agricultural machinery market, especially the harvesting machinery market, will continue to maintain a steady and rapid development trend. Harvesting machinery with high configuration, high performance, and high added value will have ample room for development in the future market. . For Chinese harvesting machinery companies, the status quo is not bad, but there are many problems and difficulties. To borrow Secretary-General Lu’s remark: The development of the harvesting machinery industry must be promoted by the overall situation. We also hope that companies can also see the “global promotionâ€. Plan ahead to win the future, harvest machine companies go all the way! Pneumatic Rubber Fender,Boat Fenders ,Rubber Fender ,Marine Fenders Centrifugal Pump Co., Ltd. , http://www.luhangfender.com
China's harvesting machinery market experienced a surge in popularity in 2009. By 2010, enterprises and industries will have a “depressionâ€. How do you see the domestic market for harvesting machinery in 2010?
The reasons for the decline in sales of combine harvesters in the first half of 2010 are as follows:
(1) In 2009, due to the country’s relatively large subsidies for agricultural machinery, farmers were encouraged to purchase farm machinery and overdrawn the consumer market of some harvesters in 2010.
(2) As the number of professional drivers and cooperatives purchasing harvester products soared in 2009, the farmer's income in 2009 was lower than expected, which caused the enthusiasm of the farmer to purchase the harvester this year.
(3) This year, the demand for social labor is relatively large, and the return of rural labor to the urban labor market has also reduced the potential for purchase of harvesters. At the same time, rural laborers returned to the urban labor market. Some farmers switched their purchase of machines in 2009 to the agricultural machinery market.
(4) With the continuous increase of the amount of wheat harvester market, some regions such as Henan, Hebei, Shandong and other markets have gradually become saturated, while the northeast, southwest, and northwest markets still have more space. However, because it is difficult to find suitable models and other reasons, it has not yet fully started.
(5) In 2009, due to the early and very concentrated start-up of subsidies in various regions, market demand broke the norm. The harvest season of harvesting machinery began in March and the sales cycle was relatively long. In 2010, the purchase subsidy policy started late, and farmers The purchase is relatively delayed and the sales cycle is shortened.
(6) According to statistics, the wheat machine yield reached 84%, and the demand for wheat combine harvesters showed signs of high consolidation; the rice yield reached 56%, and the demand for rice combine harvesters still rose; the corn harvest rate was 17.6. The corn combine harvester market needs to be further cultivated. The corn harvesters in Shandong and Henan occupy half of the country.
(7) As a result of the rapid development of the agricultural machinery market for several consecutive years, an adjustment period is normal.
The production enterprises must have a strategic vision in product development, fully study the current market development situation, future development trends, strategize and plan ahead, adjust the product layout in a timely manner in accordance with the requirements of market refinement in order to properly respond to market changes.
Although in recent years, the agricultural machinery industry has been affected by the favorable policies of the national agricultural machinery purchase subsidy, it has achieved remarkable results both in product R&D, manufacturing level and comprehensive competitive strength of the company. However, what we cannot avoid is that there is still a big gap between the technology and the developed countries. Can you tell us about the current state of development of our harvesting machinery? What are the technical aspects that need to be improved and improved?
China's harvesting machinery has experienced rapid development in recent years, and has made great progress in product technology research and development, manufacturing processes, product performance, etc. However, harvesting machinery has a lot of products with relatively high technological content in agricultural machinery. Local needs to improve and continue to invest in research and development.
(1) The reliability level of the whole machine has yet to be strengthened and improved. At present, the reliability of our country's combine harvesters only reaches 50% of that of foreign developed countries.
(2) The level of manufacturing of parts and components for the entire combine harvester industry needs further improvement. Such as engine noise, emission levels, fuel consumption, accuracy and life of hydraulic components, life of rubber components, quality of fasteners, and so on.
(3) The adaptability level of the whole machine development needs to be strengthened. Some newly-developed markets require small machine-type combine harvesters, while the professional services of the “Southern Campaign†will make user demand from small to large. At present, these models have yet to be developed.
(4) In the “depressionâ€, high-end configuration, luxury and comfortable machines are still welcomed by the market, and the sales ratio will increase. In other words, in the field of high-end products, companies still have a lot to do.
(5) Some application technologies still need to be further developed, such as the automatic control system of the cutting table and cutting height, the popularization of the use of the field acremeters, and the navigation of large-scale land operations around the clock, etc., to be applied in future technologies.
In view of the gap between our country's harvesting machinery companies and foreign advanced technologies, can we provide suggestions for domestic harvesting machinery enterprises?
(1) It is necessary to maintain a stable and technologically advanced team. In foreign countries (for example, Japan), there is basically a new generation of harvester products that have been produced for 5-6 years. The technical characteristics are the continuous shortage of existing machines and constant improvement. After a few years, they have changed to a new generation of products. . After China develops a product, it often stays for many years. After a product is finalized, it has been used continuously. It is difficult to make major changes. Due to the limited technical personnel of the development team, after the development of a product, it is necessary to develop other products. Some individual units mainly rely on high-priced digging up some of the mature talents of mature companies to engage in product development. As a result, the product structure of some companies is similar. Intellectual property disputes occur from time to time. Bringing the product to a mature architecture also brings with it product design flaws and deficiencies.
(2) The technical difficulty has a professional team public relations. The pace of technological development and upgrading of the harvester industry is still relatively slow. The input of enterprises to product development is very limited. There are no professional teams and specialists to solve public relations problems in solving technical difficulties. The reliability of the harvesters developed remains to be strengthened. Although the earliest research and development of the wheat harvester was the highest, the reliability was not completely resolved and the adjustment was frequent. This is an important reason why foreign harvesting machines have high prices in our country but still have markets.
(3) The development of the industry should focus on overall promotion. At present, our grain and corn harvesting machinery has benefited from the subsidy and has become a hot product in the market. However, in practical use, because the moisture content of the crops in the corresponding areas is relatively high at the time of harvesting, and the drying equipment in China still needs to be developed, the corresponding supporting functions are not available, which will result in poor harvesting results and a relatively large loss rate. If the corn is susceptible to breakage during threshing, the use of machines for direct harvesting of corn is still very limited. In addition, the level of harvesting efficiency depends on the norms of planting and agronomy. Only when planting agronomics and harvesting can we achieve better results. This requires us to cooperate with the farming and harvesting of the entire agricultural agronomy, so we are developing harvesting machinery. At the same time, we must focus on the overall development of the industry. As a harvesting machine company, it is necessary to jointly research and coordinate operations with the farming machinery enterprises so as to truly promote agricultural mechanization operations.
What do you think of the future prospects of harvesting machinery in China? Can we combine market segmentation needs and talk about the development direction of harvesting machinery in China?
(1) The current market situation of harvesting machinery in China is “demand sword refers to high-endâ€, and high-configured combine harvesters are welcomed in this year's combined harvester market, and the proportion of sales has increased significantly. With the increase in the purchasing power of users, the proportion of sales of luxurious and comfortable, high-end configuration products has increased significantly.
(2) The upgrade of supporting power is obvious, the demand for large feeds is very strong, and the proportion of sales is significantly increased. With the upgrading of demand, the power has been increasingly delayed, and the products have been developed in the direction of high-power, high-efficiency, high-value-added, and high-tech content. The growth rate of high-performance, large-feed-in models has accelerated.
(3) For the three major crops, the wheat harvester and rice harvester enhance the reliability, comfort, and the selection of accessories. The corn harvester enhances the reliability and parts testing of the peeling mechanism, further improving product adaptability.
(4) According to the market conditions, implementation of step-by-step steps to promote harvest mechanization, development and testing of low-harvest products on economic crops such as rapeseed, potato, peanut, cotton, sugar cane, and field crops, but not one As a result, companies must assess their own technological capabilities and direction of development, as well as the characteristics of market distribution.