Exhibitor Skills 丨The following tips will help you win in the details and win at the exhibition.

How can we stand out during the show? Perhaps many people will be interested in this issue.

We all know that the details determine the success or failure, as well as the participation. Here are a few tips that will allow you to win in the details and win at the show.

1. Details help you capture the buyer's eye

The eye-catching booth layout is important, but the layout should not be too fancy. Exhibitors should focus on the most distinctive products, so that buyers can quickly discover the difference of exhibitors. This is also in line with the unique sales proposition (USP) theory of marketing; secondly, if exhibitors have relevant certificates, they can be placed in the most discerning position to attract buyers' attention, such as MPA certificate, CE, RoHs or GMC certificate, etc. The image of the buyer is reflected in the eyes of the buyer to help you maximize your exposure!

2. Warm and friendly attitude

Smile is the most effective international language , and a smile expresses your welcome to international buyers. Smiles can reveal a professional and confident corporate image, making it easier for buyers to be attracted to you.

3. Professional quality is a prerequisite for your business card and order

As an exhibitor, you must re-review the company's products before the exhibition. You can know the new things when you are warm . When the buyer asks for materials, quotations, etc., you can immediately answer the buyer, and you can take the initiative to replenish the buyer. Additional information, including hot market, certification and past transaction experience, enhance buyers' confidence in the company and products; even if you don't know the main humanities knowledge in more than 200 countries and regions around the world, you should strengthen your target Understanding of markets and potential markets or national culture .

If you encounter such a situation, as a buyer, you would prefer to continue to discuss cooperation with whom?

4. Master the initiative

When the buyer ignores your booth, or sometimes your booth is not enough to attract attention, you need to take the initiative to take the first step and take the initiative to “talk” to welcome the buyer into your booth . This kind of "talking" is not without content and no subject, but actively introduces the product to the buyer. The simple phrase "Come take a look at our latest and exclusive LED products!" is enough to catch the attention of the passing buyer.

In the process of negotiating with buyers, many exhibitors feel that it is most important to listen carefully to the needs of buyers, but listening is to better raise your questions for subsequent negotiations. Actively capture the buyer's information, understand his needs, show his own trump card, and lead the conversation by you, is the way to win . Sometimes buyers may be looking for a suitable product to import, and there is no clear product target. At this time, you need to guide the buyer, let the buyer know the characteristics of your product more quickly and enhance the competitive advantage!

5. Inviting guests to sit down and give buyers a hint of the deal

If the buyer has already stopped at your booth or has been attracted by your enthusiasm, invite them to the booth to continue their discussion. In general, the "standing" negotiation status will give people a sense of hasty, it is not easy to achieve the effect of cooperation. On the contrary, inviting buyers to enter the booth can imply that the buyer has the willingness to have a deal, and then use the follow-up communication to continuously push the buyer to place an order, which will make the guests feel valued and more conducive to in-depth negotiations.

6. Grasp the prime time and retain every business opportunity

Most European and South American buyers are accustomed to lunch after 2 pm, while Chinese exhibitors are lunch at noon. There is a time difference between the two sides. Just as buyers are eager to find suitable suppliers, and when they can't find foreign traders to inquire about products, they will miss some business opportunities. Therefore, as an exhibitor, you can appropriately stagger the meal time of foreign trade personnel to ensure that there are enough foreign trade personnel to receive customers at the peak of the maximum flow of buyers.

At the same time, every buyer is a potential business opportunity to ensure that no business opportunities are lost when the reception is in place. When your booth gathers more buyers, try to ensure that every buyer is taken care of. If you don't have enough people, you can apologize to the later guests and make a cup of tea or coffee for a break. Keep every buyer who enters the booth.

7. Sharpening the knife without cutting the woodwork, preparing for the material is king.

Make sure that there are enough business cards and product brochures distributed to the buyers of the day. About 300 business cards and product catalogues can be prepared according to the daily passenger flow (the number depends on the company). If your company has some online exhibition halls or social networking sites, you can use mobile phones or Ipads to display to exhibitors.