Forecast and Analysis of Development Trend of Chinese Agricultural Machinery Market in 2010

In 2010, China's agricultural machinery market is facing a better development environment and growth opportunities. It is expected that the total output value of China's agricultural machinery industry will continue to increase at around the same level. The main factors include the following six aspects.

First, the Political Work Bureau of the CPC Central Committee held an economic work conference on November 2009 to point out that more support should be given to areas such as agriculture, rural areas, agriculture, science and technology, education, health, culture, social security, and energy conservation and environmental protection. "In the first place; as the main driving force for agricultural machinery market demand for agricultural machinery subsidies, in 2010 will be a modest increase on the basis of 13 billion yuan in 2009.

Secondly, from the analysis of the level of China's agricultural mechanization, the mechanization level of China's two major rice and corn crops remains low, and rigid demand will continue to drive the market higher.

Third, the development of the agricultural machinery industry, especially the increase in subsidies, has attracted new capital inflows. For example, many returning migrant workers will invest their funds in agricultural operations, which will also become an important driving force for the development of the agricultural machinery market. Some migrant workers who had made money in the city returned home after investing in agricultural machinery, resulting in the influx of “hot money” in the agricultural machinery market. A market survey shows that the return of rural migrant workers in certain areas accounts for 40% of the total sales. Returning migrant workers have become a major force in the agricultural machinery market.

Fourth, the user's good expectations. In 2009, the income of agricultural machinery operators was relatively good, which provided good prospective support for the agricultural machinery market in 2010.

Fifth, model gradient update. Take the harvesting machinery as an example. In 2009, there were a part of agricultural machinery specialized users in the self-propelled user community. This part of the old users sold the machine and replaced the new one in one season and two seasons, which promoted the “replacement” of the agricultural machinery market and promoted self-propelled production. Machine sales increase.

Sixth, the new market is pulling. In the past, due to the influence of purchasing power, the demand for agricultural machinery in some provinces has been suppressed to some extent. With the subsidy of agricultural machinery in these regions, the energy demand will be greatly released, which will drive the increase in sales volume in the overall market.