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Looking at the overall home lighting industry in 2011, we can easily find that this year's home lighting companies are quieter than ever. Affected by inflation, since last year, the rise in raw material prices, labor costs, and logistics costs has deeply plagued the development of enterprises. Some enterprises pointed out that this year, due to factors such as rising raw material prices, the production cost of enterprises has increased by two to 30%. On the other hand, due to the influence of upstream real estate regulation, the terminal lighting market in the home lighting industry is relatively flat, especially in the retail market. In order to get rid of the external and internal negative factors, this year's overall home lighting companies are relatively low-key and calm.
Since the beginning of this year, under the control of a series of national real estate policies, the property market has been in a downturn, which has greatly affected the sales of overall home lighting. Faced with the sluggish lighting industry, before the arrival of the traditional golden nine silver ten seasons, the overall home lighting companies also adjusted the peak season marketing strategy accordingly, in order to stabilize the mentality to fight the tough season in the peak season, to spend the lighting industry Cold winter. For the peak season, many overall home lighting company CEOs have a conservative attitude, and believe that due to the international currency situation and the fluctuation of the domestic property market, this year's peak season may be later than last year. Due to the large impact of this year's off-season, it has caused a big impact on the industry, and objectively it is also conducive to shuffling.
The top five tactics for the home lighting industry For the home lighting industry, September is the beginning of the peak season, and the peak season will continue until the end of the year. According to industry sources, in the four or five months, companies generally complete about 70% of total sales. To this end, the sales of the peak season, to a large extent, will determine the performance of this year. In order to play a beautiful game in the peak season, many companies have already planned before this.
Optimizing production management In response to the more severe market situation this year, many home lighting companies have adopted corresponding adjustment measures in production and management. In the production system, they create a strong supply chain, ensure the smooth flow of procurement, research and development, production, manufacturing, guarantee delivery and shipping rates; at the same time, optimize business management. Taking Aoke Lighting as an example, the company relies on its strong strength to offset the pressure brought by the cost, strengthen internal process reengineering, optimize management, and prepare for the peak season. In production, we have prepared materials procurement, preparation and scheduling in advance, do a good job in the maintenance and maintenance of automated production equipment, and strengthen the skills training of the team leader to ensure quality control and production planning; in inventory, based on calendar years The sales data sorts out related categories and regions, scientifically predicts sales in the peak season, reasonably prepares stocks, and meets the peak season in advance.
Strengthening channel construction For a long time, the overall home lighting has been based on sales outlets on heroes, and the channel model is single. Especially after the popular store model is popular, there is a scene of thousands of trees and pear blossoms. However, due to the poor quality of the outlets, the terminal lacks operational experience, and a large number of specialty stores have died. Therefore, before the peak season of this year, strengthening the marketing team training, improving the quality of outlets, and improving the service to merchants have become the focus of many home lighting companies.
According to Xiao Nan, director of the lighting market of Qiaosen, this year, the company has changed its weight from the original weight to the heavy construction, and continuously improved the support for the business. In the marketing team training, the company's training theme this year changed from last year's enhanced teamwork awareness to how to help businesses increase the sales of terminal stores. At the same time, the merchants are trained to guide the merchants and teach the merchants how to build the special forces for the terminal retail. In addition to teaching merchants how to sell products, Jonson Lighting also provides more preferential policies for merchants, encouraging merchants to take the initiative to go out and provide more support for various promotional and promotional activities of merchants. In addition, Midea Lighting will also strengthen its services for terminal merchants: build a smoother information channel, collect and reward information about products, channels, sales and after-sales issues in a timely manner; and promote a dealer to establish a complete service delivery system. Better serve the business.