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Recently, when General Secretary Xi Jinping visited the SAIC Group, he said: “The development of new energy vehicles is the only way for China to move from a big automobile country to a powerful automobile country.â€
This is the first time that the top level has determined the path of the automobile's power.
The "unavoidable path" theory has quickly triggered strong reactions both inside and outside the auto industry.
On the specific issue of the industrialization of new energy vehicles, analysts believe that the clearest position of the top leadership has exceeded the industry’s expectations, including the requirement to “strengthen research and development, carefully study the market, make good use of living policies, and develop appropriate The demand for products makes it a strong growth point.†This is a key issue for the development of new energy vehicles.
In fact, since this year, from the Vice Premier of the State Council, to the Premier of the State Council, to the top leader of the country, they have consistently put forward clear opinions on the development of new energy vehicles throughout the investigation. "The context of this policy is very rare and the information is quite clear and strong." There are auto analysts who judge.
In an interview with Nanfang Daily, an automotive industry source said that this once again clarified the strategic options for the development of new energy vehicles and will help break the last barriers in the market and stimulate all kinds of new energy automotive products to fully comply with the demand and open up vast market space. .
Defining the industrial path of automobile power
"This statement ultimately established the basic path for China's auto industry to break through." Car analyst Zhang Zhiyong told the Nanfang Daily reporter that there has been controversy over the domestic industrialization of new energy vehicles. This time, it is the strategic direction of the top leadership to fully define new energy vehicles. "Since it is the only way, the new energy automobile industry is not dispensable. The new energy automobile industry will carry the dream of the future of China's auto industry."
After China has been the world’s largest auto market for four years in a row, the automobile owners’ management department has begun brewing a strategic plan for a powerful automobile country and hopes to upgrade it to a national strategic level. The continuous decline of Chinese brand cars since last year once again underscores the void of China’s auto industry. The strategy of building a strong automobile with a strong Chinese brand as its core requires a clearer industrial path.
"China's auto industry is a big market, not an industry." Zhang Zhiyong pointed out that China's brand cars that have experienced a decline in market share for eight consecutive months are falling into a full-blown crisis. China's domestic auto industry is getting weaker from weaker. This is also the background for the top level to explicitly encourage auto brands and develop new energy vehicles.
For the strategic positioning of the development of new energy vehicles, the industry once had the theory of “curve passing†and believed that the Chinese and foreign automotive industries have a relatively close starting point in the new energy vehicle technology, and therefore will be the turning point for overtaking in the Chinese auto industry. However, the industry later also rethought the development of blind new energy vehicles. It is believed that new energy vehicles cannot break through alone, but must be rooted in the accumulation of traditional automobile industry.
“The key to the strategy of building a strong country in automobiles is a strategic approach.†Miao Wei, minister of the Ministry of Industry and Information Technology, also proposed in March this year that the strategy for building a strong nation in automobiles must be able to do something wrong, and “make Hao Steel well-placed.†Among them, he believes that the popularity of electric vehicles will increase year by year. It is necessary to have the idea of ​​playing a "protracted war." It can be achieved without a single visit.
Miao Wei also proposed last year the "three elements" of realizing a powerful automobile country, including mastering the world's leading key core technologies; having a group of internationally competitive enterprises and well-known brands; learning to use two kinds of resources and two markets. He believes that accelerating the development of new energy vehicles is a major issue in the automotive industry, but we must put an end to the erroneous concept of "new energy vehicles."
This is a correction to the "curve passing" theory. Zhang Zhiyong believes that the so-called "turning overtaking" of new energy vehicles also has certain rationality, which is to clarify the industrial opportunity. At the highest level, the “necessary route†was proposed, which is precisely the basic path for making new energy vehicles a stronger automobile industry. "It emphasizes the result."
Stimulate diversification of products to expand the market <br> <br> on specific issues of new energy automotive industry, analysts believe that the clear top leadership, but also exceed industry expectations, including requirements "increase research and development, We will study the market carefully, make good use of living policies, and develop products that meet various needs, making it a strong growth point.†This is all about the key issues in the development of new energy vehicles.
Why is it proposed to "develop products that meet various needs"? Zhang Zhiyong believes that this is actually an end to the long-running line of struggle in the development of new energy vehicles. "Black cats and white cats are good cats when they can catch mice. This is also applicable to the development of new energy vehicles. No matter what the technical route of the product, as long as there is demand in the market."
Judging from the current market situation, pure electric vehicles have been more popularized in public transportation, taxis, and other fields, and plug-in hybrid vehicles are opening up the breakthrough in the private car market. In the past two years, BYD Automotive has rapidly achieved market breakthrough by promoting pure electric vehicles in the public transportation field and promoting the dual-line hybrid model of plug-in hybrid vehicles in the field of private cars. It is widely believed in the industry that plug-in hybrids and ordinary hybrids will be promoted more quickly than pure electric vehicles subject to cruising range.
In accordance with market demand, Geely Automobile revised its technical line focusing on pure electric power. An Geunghui, president of Geely Group, told Nanfang Daily that Geely Automobile will focus on hybrid power and plug-in hybrid technology in the short to medium term. He believes that only small-scale pure electric vehicles can be put into operation in batches, and the timing of high-performance pure electric vehicles will also need to be observed.
Can not be ignored is the popularity of ordinary hybrid cars. Currently, Toyota, Honda, etc. are advancing the localization of hybrid vehicles. If you can obtain policy support in the coming years, you will be able to accelerate the opening of the market. However, in this area, Toyota Motor is currently the world's unparalleled global hybrid vehicle market, Honda Motor also has a technological advantage. It is difficult for other brands to compare with them. Hybrid technology has more technical barriers than electric technology.
At the same time, domestic electric vehicle products are also undergoing profound changes to develop truly new energy vehicles. Geely Automobile's new product development system fully integrates various new energy automotive technologies in a scalable platform, and makes new energy vehicles ready from the development platform. BYD has also developed special electric vehicles such as e6, Qin and Tang, and has jointly developed a brand of electric vehicles with Daimler.
Miao Wei had previously pointed out that the new energy vehicles are now modified on traditional cars. The development of new energy vehicles and traditional automobile production enterprises are easily hampered by traditional thinking, technical path dependence, and existing assets. It is difficult for them to actively invest in and innovate. Therefore, we must learn from Tesla and other car companies that integrate IT technology and ideas.
Miao Wei also proposed that the new battery vehicles have a battery life of 400 kilometers. “The 400-kilometer limit puts very stringent requirements on the development of electric vehicles. It is entirely possible to reduce the driving range and design electric vehicles that last 200 kilometers and 100 kilometers.â€
This reflects that new energy vehicles need to better break the inherent thinking and launch products that are more in line with market demand.
One of the other issues of concern is whether low-speed electric vehicles can be liberalized. In the market, there is a large demand for low-speed electric vehicles. In 2013, the sales volume reached approximately 150,000 vehicles, which is more than ten times the sales volume of normal new energy vehicles. However, low-speed electric vehicles also have problems with insecurity, pollution, and low technology starting points.
The automotive industry is controversial about whether to liberalize the development of low-speed electric vehicles. The national development plan for new energy vehicles proposes that “by 2015, the maximum speed of a pure electric vehicle is not less than 100 km/h, and the driving range is not less than 150 km.†This partly vetoed low-speed electric vehicles.
Guo Konghui, an academician of the Chinese Academy of Engineering, has been supporting the development of low-speed electric vehicles.
He believes that if the development of low-speed electric vehicles is to be liberalized, the new energy vehicle plan will bring about the cumulative production and sales of 500,000 vehicles by 2015, and there will be no problem at all.
“Relevant departments and even auto companies have neglected the low-speed electric vehicles with more powerful demand.†Zhang Zhiyong believes that low-speed electric vehicles are substitutes for electric bicycles, so the market demand is extremely large. However, low-speed electric vehicles with market demand are forcibly stopped by policies and cannot be popularized. If the safety and environmental performance of low-speed electric vehicles are regulated, opening up the market will be expected to become another popularization of private cars.
Open up "local protectionism" last kilometer <br> <br> another crux of the current new energy vehicle development, it is well-known that many "local protectionism" doctrine, seriously blocking the market competition. This situation is expected to be completely opened up with the strong push from the top.
Zhang Zhiyong noticed that since the beginning of this year, from the Vice Premier of the State Council, to the Premier of the State Council, to the top leader of the country, he has been making clear opinions on the development of new energy vehicles throughout the inspections. "The context of this policy is very rare and the information is quite clear and strong."
It is precisely because of this that many domestic cities have recently introduced new energy vehicle subsidy programs and triggered a new wave of promotion. However, at this time, nearly two years have elapsed since the introduction of national energy-saving and new-energy vehicle plans, and more than half a year have elapsed since the introduction of the central government subsidy program. This shows that implementation of new energy vehicles is slow in implementation and local resistance.
Fortunately, Shanghai, Beijing and other cities have clearly introduced foreign brands of new energy vehicles to participate in market competition, and Shanghai has even opened up licensing policies for imported electric vehicles to “green channels†and activated the “squid effect†of the market. This is precisely the essence of the "use and use policy."
The top leadership more clearly stated that new energy vehicles must “become a strong growth pointâ€. Zhang Zhiyong believes that with the gradual maturity of technology, environmental protection and national energy security and other factors, the new energy automotive industry has huge room for development. Once it supplements and replaces traditional automobiles, it will start a huge development opportunity. In this process, if the local protection is successfully broken down, all kinds of products that meet the demand are fully liberalized, and supporting facilities are perfected, the new energy automobile industry will become a strong driving force for the development of the Chinese automobile industry and even the national economy in the future.
In addition, new energy vehicles are also expected to open a "green channel" for taxation. The relevant person in charge of the State Administration of Taxation said a few days ago that he is currently actively studying policies to encourage the purchase of new energy vehicles. This means that the next step in the private purchase of new energy vehicles is expected to receive tax incentives. Wan Gang, Minister of Science and Technology, said last month that the Chinese government is considering tax reforms for electric vehicles. For example, import tariffs will be different from traditional car imports, but specific details are still being worked out.
In fact, companies have already felt the "spring breeze" from the policy side and the market. “The entire situation is a turn-around change from before, and the new energy auto market is in full swing.†Wu Jingsheng, Senior Vice President of BYD, said in a recent forum.
Since the beginning of this year, BYD pure electric bus K9 has successively won domestic cities and numerous overseas orders, and has established a new energy bus joint venture with Guangzhou Automobile Group. The more important breakthrough occurred in the field of private cars. The plug-in hybrid vehicle "Qin" was in short supply after its listing at the end of last year. "Qin" accumulated sales of 2384 units in the first quarter, and the order quantity has exceeded 6,000 units, and the market potential remains to be further released.
BYD recently announced that it plans to raise 4.2 billion Hong Kong dollars through the placement of H shares, overweight the development of new energy vehicle business. The BYD Board of Directors believes that in 2014, benefiting from the strong support of all levels of government policies in China, cities around the world have started the application of new energy vehicles and the rapid growth of the new energy automotive industry will become a key year for the development of the new energy automotive industry.