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On September 29, Iveco (China) Commercial Vehicle Sales Co., Ltd. was formally established. Iveco China is one of the four pillars of Iveco's global strategy, and is also an important executor of its strategy and business in China. Its mission is to import high-end commercial vehicle products produced in Europe to China, and will also be the product of Iveco's joint venture in China. Export to foreign markets through Iveco's global sales network.
The establishment of the company means that Iveco's imported vehicles will soon enter the Chinese market in an all-round way, complementing the products of the joint venture in China, and enhancing the Iveco brand's influence in China as a whole. "Although the overall trend of China's commercial vehicle market has declined this year, the demand for high-end users with additional requirements for the configuration and use of commercial vehicles in China is still rising." Iveco China relevant person in charge said that Iveco decided to go beyond the localization strategy. Its European advanced technology platform, highly environmentally friendly and comfortable commercial vehicle products have been introduced into China to meet the growing market demand for high-end commercial vehicles in China.
It is reported that Iveco China also shoulders the strategic task of exporting. Iveco plans to make China a global export base, export Chinese-made products to foreign markets through Iveco's global sales network, and use joint venture products in China to substantially increase its global sales.