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The strategic focus of JAC's strategy of “strengthening and expanding commercial vehicles and making refined passenger vehicles†has also been reflected in this year's Wuhan Commercial Vehicle Show.
Among the 14 models on display at this time, besides 3 models of Geerfa, 11 models of light commercial vehicles are all representative of the future development direction of JAC. “We have come to Wuhan International Commercial Vehicle Show with a relatively strong lineup to demonstrate that our strategy has to be adjusted. In the future, Jianghuai Automotive should become a truly well-known company in the commercial vehicle sector.†Jianghuai Automobile Co., Ltd. Wang Dongsheng, deputy secretary of the Party Committee, said that the future of JAC is to “strengthen and expand commercial vehicles†and the company’s development strategy will return to the commercial vehicle sector.
After JAC adjusted its corporate development strategy, JAC also made corresponding adjustments to the commercial vehicle product system. "The company will further strengthen its competitive advantage in core business of light trucks and actively break through the heavy truck and passenger car business." Zhang Xinhuai, director of product planning department of Jianghuai Automobile Co., pointed out that in the future, JAC light commercial vehicles mainly include light trucks, pickups and light passengers. The future planning of the large product line has been made clear.
Light trucks divided into three market segments: high, medium and economic
For the future planning of the light truck product line, Zhang Xinhuai said that in the future, the JAC light truck business will be divided into three product lines: Shuai Ling, Jianghuai Bell, and Luck, which will be positioned in the three high-end, mid-end, and economical light-card segment markets respectively. “Optimize the product structure through the cab, platform, powertrain, etc. to meet the needs of different users.â€
Zhang Xinhuai further refined the product planning: "I. The handsome bell product line, to achieve from 3 tons to 12 tons, 7 kinds of wheelbase, from 2.5 meters to 5.3 meters. Now has achieved the cab of the entire product line Second, Jianghuai Bell product line, to achieve from 3 tons to 12 tons, 11 kinds of wheelbase, from 2.6 meters to 5.3 meters, which is a product line of three product lines in Jianghuai Automobile and JAC light card; Good luck product line, to achieve from 2 tons to 10 tons, 10 kinds of wheelbase, from 2.4 meters to 4.7 meters."
However, in this year's Wuhan Auto Show, among the 8 light truck products brought by JAC, there is no name of Jianghuai Bell. The models displayed are four handsome bells (narrow body, narrow body right, middle card body, and wide body Edition), 3 Jun Bells (narrow body, medium body and wide body), 1 good luck. According to the on-site staff of JAC booth, Jun Bell is a product within the JAC Bell series. This will inevitably lead people to guess: whether Jianghuai's mid-range light truck product brands will replace Junhuai Bell with Jun Bell, but it is not yet time to adjust the brand name.
In the 8 light truck show cars, it also debuted a brand-new China Card, with a wheelbase of 5.3 meters and a Jaguar Maisford 4.8 engine as standard, extending the JAC light truck product line. “After the product line of light trucks and heavy trucks has been extended, the emergence of China Card products is also in order to meet market demand.†According to Xiang Xingchu, general manager of Anhui Jianghuai Automobile Co., Ltd., despite the fact that the JAC card has not been publicized much, it has been ranked sixth in the industry. From top to bottom, in the future Jianghuai will develop more CCMC products that extend from the two product lines of light trucks and heavy trucks, and continue to expand the market for mid-cap cards.
In addition, the shape of the Lucky Luck Card has also been greatly improved. The Luck Small Card has a more sleek cab and a more stylish exterior. However, according to on-site staff, the Luck Show is currently only available for overseas markets, and the export price is about 60,000 yuan.
In addition, Shuaiping, general manager of Shuai Ling Marketing Co., Ltd., said that Shuai Ling sold about 20,000 vehicles in the first nine months of the year, accounting for about 10% of JAC's total sales of light trucks, an increase of approximately 5.6% year-on-year. "This year is the year of the new Bell switching product. In the first 9 months, we can say that we have completed this goal. At present, Shuai Ling is the main configuration is the JAC Navistar engine, from 2.8L, 3.2L and 4.8L, and the results are very good."
Xing Rui product line longer 7 series will be available
At this auto show, Xing Rui only came to two products: a star of good luck, a Xingrui 6 Series truck.
In the future Xing Rui product planning, Zhang Xinhuai said that on the basis of 4, 5, 6 series, the future star Rui will launch 7 series products, with the wheelbase set at 3.75 meters, which is also a category of passenger cars and cargoes.
According to Xiang Xingchu, Xingrui sold 2,000 vehicles last year, and this year's sales have approached 6,000. “Now is the intensive phase. Products must be strengthened because we are now making a brand new investment in a brand-new factory. Its sales network needs to be completely new, and these will take time to advance.â€
Xiang Xingchu emphasized that Xingrui is an important part of the future Jianghuai light commercial vehicle. It is impossible to see that the current situation is not good enough to give up, and this market is still a great opportunity. "For example, in Wuhan, trucks within the Third Ring Road are not allowed to enter the city, but European light passengers can, and this will have a good market opportunity."
Xiang Xingchu also stated that Xing Rui’s future products will extend from the current 4 Series, 5 Series, and 6 Series to the 7 Series, with 1.9L diesel and 3.2L diesel. "From these multiple aspects, we feel that the future of this product is very promising and very competitive, and its profit margin, as its scale increases, will also contribute to the efficiency of the company."
Pickup will introduce second-generation products
This year's auto show, JAC did not bring pickup trucks. However, while promoting the status of the light truck market, Zhang Xinhuai emphasized that in the future, the company must increase the integration and management of pickup trucks and light construction vehicles. "In the future, pickup trucks and light-duty trucks will be integrated into the light truck business."
According to Zhang Xinhuai, Jianghuai pickup is another emerging business after Xingrui. After a generation of Ruiling has been promoted to the pickup market, the company is developing second-generation pickup products, which are positioned in the high-end market. "For the domestic and foreign markets, the product plans for more than 10 series models, wheelbase 3099-3390 centimeters, length, short axis, diesel, gasoline version, left and right rudder version." Following last year, Foton selected the pickup truck owner as After highlighting the promotion of products, the sales volume of light trucks followed JAC after Futian. Why did they begin to invest more in pickups now?
Zhang Xinhuai explained that pickups have a very large market space in the domestic and foreign markets. In particular, the international market has more space than the domestic market, and it has more space than the light truck market. “In Thailand in Southeast Asia, the maximum capacity of the pickup truck market is 1 million, and it is now 500,000-600,000. This is also true in the US market. It does not count the number of ultra-large pickup trucks in the United States. Like the Asian-style pickup truck, there are 200 vehicles. The scale."
At the same time, Zhang Xinhuai believes that the growth potential of pickups in the country is also very large, but its competitive strength is not fierce with passenger cars. Based on such market demand and status quo, Jianghuai must focus on doing a good job in this market. “There are only 400,000 vehicles in the domestic pickup market, mainly based on the Great Wall. There are 100,000 vehicles in the Great Wall and 50,000 vehicles in the Nissan.â€
In addition to market demand, Zhang Xinhuai said that for the pickup business, JAC also has the technical advantage in this area. "I. We have integrated pickup trucks. Now there are 10,000 vehicles sold in Jiangsu. We already have this foundation, which is the question of inheritance and development. Second, we are characterized by platform development and product characteristics. Attributes are close to the quality of Ruifeng, especially on the powertrain, the existing platform can completely solve the technical problems; Third, in the network sales, JAC's current light truck network can cover the sales of pickup trucks. The Isuzu and Jiangling pickups are all taking the same sales network."