July B-Class: Magotan set record again, Camry fell sharply

The pace of continued growth of MAGOTAN has never stopped. In July, the sales volume reached a record high of 18,975 vehicles, reaching a record high. This is more than the combined sales of LaCrosse, Regal, and Atez; but Passat’s performance is an abnormal one. In July, the sales volume showed a cliff-type decline, with only 8,582 vehicles sold, a record low.

The so-called “Lu Yao Zhi Ma Li”, due to the semi-annual performance “impulse”, Tian Hao and Camry have all strengthened in June, but in July, they both fell, loosing 2,000 vehicles and renewed It returned to the monthly average of 7,8,000 vehicles.

The off-season is not faded. According to the narrow-sale passenger car data issued by the Federation of Travel Unions in July, the sales volume was 1,674,465 units, which was a year-on-year increase of 6.1% and a year-on-year decrease of 4.2%, becoming the fastest normal month of year-on-year growth, and also a drop in sales volume in recent years. In the smallest month of July, the overall growth of the auto market exceeded expectations.

The performance of the joint-venture B-class vehicle market in July was also commendable. On the one hand, the continued strength of Magotan, to create a single monthly sales record; on the other hand, Mai Ruibao, Mingtu's rapid progress, and stirred up the joint venture B-class car Rankings. According to Cui Dongshu, the secretary-general of the Federation of Travel Unions, due to the huge pressure in the auto market in the first half of the year, many auto makers are trying hard to increase sales in the first half of the second half of the year, hoping that the environment of the auto market will improve in the second half of the year.

MAGOTAN

Maiteng hits monthly sales record Passat falls to bottom

The pace of continued growth of Magotan has never stopped. In July, the sales volume reached a record high of 18,975 cars, reaching a record high, which is more than the combined sales of LaCrosse, Regal and Atez. China Economic Net once pointed out in its analysis last month that although MAGOTAN has been maintaining a stable and rising trend, it has failed to surpass the Passat (the first half of 2015, accumulatively selling more than 120,000 vehicles) during the peak period. Look, the strong Magotan is expected to sell more than 20,000 vehicles a month.

Magotan was able to blaze a trail in the devastated joint-venture B-class car market and was inseparable from its own product. Compared to the tepidness of the previous-generation Magotan, this generation of Magotan came from the beginning of its listing, relying on its dynamic design and Cost-effective, has won numerous consumer word of mouth, especially the details of the lights, interior and other improvements, but also highlights the sincerity of FAW-Volkswagen.

It is in the lead of MAGOTAN that FAW-Volkswagen sales performance was strong in the first half of the second half of the year. Official data from FAW-Volkswagen showed that terminal sales reached 155,763 vehicles (including Audi's imported cars), which was a 12.5% ​​year-on-year increase and won the domestic passenger car again. Market sales champion. Among them, the Volkswagen brand accumulated sales of 104,761 new cars, an increase of 13.6% year-on-year.

In contrast, Passat, who had won the championship in sales last year, performed in an unusual manner in July. The sales volume declined sharply and sold only 8,582 vehicles, a record low. Reporters visited the dealers and communicated with consumers to understand: For the current Passat models, the appearance of the lack of changes, it looks more like "a large number of Long Yat"; in terms of price, the same model is also better than Maiteng Expensive, not enough discounts.

In Cui Dongshu's opinion, due to consumption upgrades, high-end B-class cars are sought after by consumers, and the market performance of traditional commercial B-class cars has been difficult to achieve in the past. Products must have younger changes, and Passat’s “old age” fully demonstrates this.

Days

Tian Hao and Camry return to normal Mai Rui Bao

It was precisely because of Passat’s “missing position” that there was a rare major adjustment in the ranking of joint-venture Grade B cars. In July, Mai Rui Bao and Ming Tu suddenly emerged, ranking third and fourth respectively with over 10,000 monthly sales. This is also the best result of Malibu’s history. The Accord kept its sales stable. In July, it sold 11,330 cars, ranking second.

Since the launch of the new generation of Mai Ruibao since its launch in September 2015, the market performance has been steadily rising. Objectively speaking, with the price and positioning of Mai Rui Bao, the name map and K5 are absolute competitors, with B The configuration of the class car is to explore the range of class A cars. At present, Mai Rui Bao has a good terminal price concessions, through the main cost-effective, has gained an increase in the market.

Camry

In contrast, the traditional old-fashioned joint-venture B-class car, the Japanese Tianmu and Camry, showed a decline in performance in July. The so-called “Lu Yao Zhi Ma Li”, due to the semi-annual performance “impulse”, Tian Hao and Camry have all strengthened in June, but in July, there were 2,000 vehicles “shrinking” and returning to the month. Both have a level of 7,8, 000 vehicles.

Similar to Buick LaCrosse, sales have always remained at 6,7,000 units. Whether it is a "price war" or a change of funds or replacement, it is very difficult to break through sales bottlenecks. Regal had an unusual performance in July, with sales of 6,104 vehicles in a single month. Considering Regal's consistent performance and the fact that the data of the Multi-Tourship Association is based on shipments, it is estimated that Regal’s "pressing warehouses" in July will be indispensable.

It is worth mentioning that FAW-Volkswagen CC models, this is known as the "most popular car", has been on the margins since the 2010 market, the annual sales of 30,000 vehicles, making it the worst seller of FAW-Volkswagen The product. Currently CC models have been suspended overseas and successor Arteon has also been listed in Germany. There is no specific time for the replacement of CC models in China. Can we introduce new models to earn back face? For the public, I am afraid it is a difficult choice.