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LED lighting companies lost direction who will specify the route?
According to industry analysts, the growth rate of the LED industry market will slow down in 2016. The general lighting market is fiercely competitive, prices continue to decline, and demand market growth is slowing down, and corporate competitive pressures will continue to increase. The entire LED lighting industry will continue to enter the stage of deep adjustment and maturity, and the reshuffle integration will continue, and the phenomenon of corporate mergers and acquisitions will further intensify. At this stage, while the exchange rate fluctuations, the weak demand in the international economic market, and the global response to the energy crisis and environmental degradation challenges, the Chinese economy has entered a new normal of speed shift, structural adjustment, and industrial upgrading. The domestic LED lighting industry is affected by the global and national macroeconomic downturn, and the growth rate of the industry is slowing down. It is currently in a new era of rapid transformation, reshuffle integration and competition. Through a series of reports, we will analyze the development status, market trends and competitive landscape of the LED lighting industry, and specify the route for the lost LED lighting companies. Expanding the scale of the market and cross-border integration into a normal state With the strategic shift of the global lighting industry, China's lighting industry has achieved good development opportunities. In recent years, it has maintained a rapid development trend and has gradually become an important force in the world's lighting industry. Driven by macro factors such as the acceleration of urbanization and the improvement of people's living standards, the scale of China's lighting industry is expanding. The market scale of China's lighting industry has reached 89.8 billion yuan in 2012, becoming the largest consumer of the global lighting market. It is expected that by 2016, the market size will reach 123.6 billion yuan, with a compound growth rate of 8.31%. In 2015, the overall scale of LED lighting industry in China was 396.7 billion yuan, a year-on-year increase of 15% compared with 2014. Compared with the average annual growth rate of over 30% in the past 10 years, the growth rate dropped significantly. In recent years, the market penetration rate of LED lighting in China has increased significantly, and it has been promoted and used in landscape lighting, road lighting, commercial lighting, etc., and accelerated penetration into home lighting. With a series of new application fields such as plant lighting, security defense, medical electronics, light source communication, intelligent lighting, etc., the application fields of LED products in China are gradually expanding, providing an important entry point for industrial development. In the past two years, intelligent lighting has provided more than 60 billion yuan of market space for China's LED industry; applications such as plant lighting and medical electronics have opened up the market for UV LEDs. The market size of deep ultraviolet LEDs will exceed 6 billion in the next 3 to 4 years. Yuan; In 2015, the market scale of infrared LEDs used in security defense, monitoring and other fields has increased to 120 million US dollars, and it is expected to continue to climb in the future. In the context of the development of the Internet of Things and the Industrial Internet, the convergence of LED technology and communication, sensing and integrated circuit technology has become a major trend. Internet of Things applications include smart homes, smart wearables, smart buildings, etc. Among them, intelligent lighting technology has become an important platform, and enterprise cross-border integration has become the norm. Through cross-border interaction, the combination of lighting and light source, as well as the combination of hardware technology and mobile Internet, provides a more energy-efficient, efficient and comfortable lighting environment, while achieving intelligent control. Industry overcapacity, fierce market competition China's LED lighting industry has developed spurt in the past ten years, and its growth rate has remained at more than 30%. Due to the broad prospects of the LED lighting industry and the low entry barriers, coupled with a good market environment and government policy subsidies, tens of thousands of LED SMEs have quickly entered the lighting industry. In addition to traditional lighting manufacturers, international lighting manufacturers, LED display manufacturers, etc. have stepped into the field of LED lighting, the market competition is increasingly fierce. In the fiercely competitive market environment, enterprises have diminished production costs by expanding production scale, and the prices of LED lighting products have been declining. In addition, some LED manufacturers have tightened their subsidy policies to further release production capacity, and the problem of overcapacity has worsened. Overcapacity, insufficient demand led to price war competition, international giants launched LED bulbs low-cost war, the leading companies have followed suit, the general lighting products market competition with your life and death, bloody hurricane to describe it is not too much, LED The lighting market is already a red sea. According to industry analysts, the growth rate of the LED industry market will slow down in 2016. The general lighting market is fiercely competitive, prices continue to decline, and demand market growth is slowing down, and corporate competitive pressures will continue to increase. The entire LED lighting industry will continue to enter the stage of deep adjustment and maturity, and the reshuffle integration will continue, and the phenomenon of corporate mergers and acquisitions will further intensify. Under this wave of integration, the industry will continue to gather and form an industrial scale. The development of the LED industry will gradually return to rationality and gradually form an industry threshold. Only enterprises with strong capital, strong technology and stable channels will get more and more effective resources; enterprises lacking funding sources, lack of technological innovation, lack of quality control and industrial chain integration will undoubtedly be eliminated in the integration tide. Enhance comprehensive strength and seize the international market From a global perspective, with the increase of domestic industry concentration, China's LED lighting industry chain enterprises will rise rapidly and will quickly seize the international market. From January to June 2015, China and the 70 countries along the Belt and Road route exported 371.53 billion US dollars, an increase of 1.5%; imports of 256.06 billion US dollars, down 18.8%. Among them, the trade surplus was 115.47 billion US dollars, an increase of 65.04 billion US dollars over the same period last year. With the favorable foreign policy of foreign countries, LED lighting products stabilize the traditional consumer markets such as the United States, Germany, Russia, etc., while emerging markets such as Southeast Asia, South America and BRIC countries will become the new blue ocean for LED lighting development. However, under the fierce industrial investment and industry competition, the LED industry officially entered the stage of structural adjustment, driving a new wave of mergers and acquisitions integration, and market competition is everywhere. In 2016, the LED industry is about to launch a value war. Enterprises will focus on price competition and create new value. It will help enterprises with comprehensive competitive advantages with technology, brand, quality and service as the core to stand out and strengthen the industry by stabilizing customers and bargaining power. Control. Innovation is still the eternal theme of the company's long-term development. LED is rapidly infiltrating the general lighting field, and has made breakthroughs and progress in new application fields and new application methods.