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Throughout 2011, the lighting and lighting industry was affected by unfavorable factors such as inflation, high-pressure real estate policy, the international economy has not recovered, and rising costs. The market is full of chill. In order to change the unfavorable situation, most lighting and lighting companies have made their way out, opening up the LED front with unlimited potential, and transforming and upgrading into the main theme of the lighting and lighting industry.
Policy and economic environment make the market colder On January 26, 2011, the new country was born, and the central government determined the regulation policy of the eight buildings. Among them, it is explicitly proposed to prohibit the purchase of multi-family purchasers, and more than 40 cities across the country have also introduced commercial housing purchase restrictions. Under the control of the policy, the housing market after entering November finally showed a turning point in house prices. According to data released by the National Bureau of Statistics, house prices in 70 large and medium-sized cities fell by an average of 0.14 in October, the first time since 2011. Some cities have experienced check-outs. According to the National Bureau of Statistics, the national housing boom index hit a 28-month low of only 99.87 in November, close to the 99.68 figure in the October 2008 global financial crisis. Continued regulation has also significantly cooled the Chinese land market.
The main theme of the lighting industry is transformed and upgraded. According to the 2012 “Blue Book of Economics†released by the Chinese Academy of Social Sciences, China’s CPI continued to run at a high level in 2011, rising 5.5 in the whole year. The rapid growth of prices has weakened people’s spending power. Therefore, under the dual influence of the policy environment and the economic environment, the sales of the lighting industry, which is a downstream industry of real estate, has been severely hit, and home lighting is particularly difficult. Even though many terminal home improvement building materials businesses launched promotional activities, the overall market sales situation is still not ideal. According to industry insiders, the home improvement market has been relatively light this year. As far as the current situation is concerned, the regulation of the real estate industry has not relaxed, and the downturn in the decoration industry will continue.
The rising cost makes the company's profits gradually thinner. Looking at the trend of rare earth prices in 2011, we will see that this is a high parabola. As the country strengthens the management of rare earth resources and the demand for increasing rare earth resources in social development, the rare earth is rare, and the domestic rare earth industry has staged a roller coaster that has skyrocketed and plummeted. As a rare earth trichromatic phosphor required for the manufacture of energy-saving lamps, the price in March was 300 yuan/kg, and in July it was violently fired to 3,000 yuan/kg. The skyrocketing price in the early stage also laid a hidden danger to the rare earth market. At the time when the price of rare earths skyrocketed, the market could not buy goods at all. Under the huge interest, many companies and individuals rushed to dig and over-regulate. At the same time, the turbulent price of rare earths caused most of the lighting enterprises to stop working or half. In the state of suspension, once the rush to buy has become uninvited, the downstream orders of the rare earth market have shrunk by nearly half compared with the second quarter, and the price reduction of rare earth is imperative. In the second half of the year, the price of rare earth fell sharply.
In addition to the substantial increase in raw material costs plaguing the normal production and sales of lighting companies, the impact of inflation, labor costs, logistics costs also deeply plagued the development of enterprises, production costs directly increased by two to 30%. Although the cost of enterprises has increased substantially, due to the economic downturn and fierce competition in the industry, most of the products of the company are hard to raise prices. In order to maintain the normal operation of the factory, they can only bear the fact that profits are getting thinner.