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With the rapid development of China's automobile market and the maturing of automobile culture in recent years, the marketing mode of the automobile industry has become increasingly rich, novel and diversified. Relying on the contents of popular entertainment such as special effects movies, funny internet dramas, and celebrity reality shows favored by cross-border marketing of automobile brands in the past, Dongfeng Motor Company has “played†a “new heightâ€â€”the exclusive domestic title of exclusive title. Large-scale scientific experimental program "Come on! Come to the future." Relying on the CCTV platform, “Fighting for the Future!†is the first program that combines scientific exploration, knowledge sports, and star entertainment. Dongfeng Company selects novel subjects in the form of science, entertains them, and conducts marketing with the heavyweights like CCTV. Platform cooperation is still the first case in the automotive industry.
In fact, Dongfeng Motor’s title of “Come on! Going forward†is More than just innovation and success at the marketing level. It conveys a rare respect for science and innovation in this era of pan-entertainment. Positive energy is not only in perfect agreement with the “science and technology†and “innovation†core contained in Dongfeng’s products, brands, and cultures, but also the appeal of Dongfeng Motor’s keen and timely response to the “innovation-driven development strategy†of the country and actively fulfilling the requirements of the central SOEs. The manifestation of social responsibility. 
Science and technology cast product strength. As a well-known commercial vehicle company in the country, Dongfeng Motor Co., Ltd. has been actively exploring the perfect combination of “science and technology†and “innovationâ€. In recent years, technological upgrading and innovation value for users are the main ideas for Dongfeng light truck product upgrades. In 2016, in the layout of the National Five Products, Dongfeng Light Truck followed the development trend of “high-efficiency and high-environmental†power technology. It directly attacked customers' pain points such as low efficiency, high fuel consumption, insufficient power, and poor control performance, and integrated Nissan and Cummins. Such as the global advantage of spare parts resources, a comprehensive upgrade of the Kepute and Dolika two strains, the power, handling, carrying and other aspects of optimization. The two series are equipped with 15 engine assemblies with a displacement of 32 power sections. The cargo containers cover 3m to 5m to 6m, which is more in line with the standard of user-selected cars, bringing a wealth of user experience. The five best cars in the country also maximize product value.
The Internet+ era adopts innovative marketing methods to lead the trend of the “Internet+Car†era, and it has also become a chase for the automotive industry. As early as the end of 2013, Dongfeng Motor Co., Ltd. piloted the "quickly calling trucks" to test the water network. The platform will cover a wide range of services such as fast call logistics, cargo insurance services, auto insurance services, fleet capacity, and quick call maintenance. Areas, to create a social public service platform. In 2015, during the double “11†period, Dongfeng Electric Co., Ltd. for the first time hit the electric e-commerce platform to build the first online Car Carnival and handed in a satisfactory answer sheet. In July of this year, Dongfeng Light Commercial Vehicle's first online showroom debuted on the homepage of the truck home, and a full range of new models appeared, bringing a brand new car experience to the majority of card enthusiasts in China. It is easy to see that while maintaining its excellent technology and quality, Dongfeng Light Vehicle adopts a mode of operation that conforms to the times, combines popular marketing methods, and uses innovative marketing concepts to achieve deep communication and interaction with users.
For the technology-intensive auto manufacturing industry, to survive in response to challenges and to seek development in market competition, "science and technology" and "innovation" are the unchanging themes. As a mainstream brand of light commercial vehicles, Dongfeng Light Vehicles has a solid share in the market, but it is still constantly improving and adjusting. It is trying to find a way of sustainable development, and strives to use "technology" to create more value for users. Dongfeng Motor's title “Come on! Come to the Future†may be only a trivial matter in the automotive industry, but Dongfeng Motor reveals its brand culture and connotation of independent research and development, technological innovation and sustainable development. As Prime Minister Li Keqiang said during his inspection of Dongfeng Motor Co., Ltd. this year: This is not only fueling the Dongfeng but also making fuel for China!