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Mulinsen: High-end quality to create a leading LED lighting industry
Nowadays, in China's LED lighting market, there are many LED brands, which are dizzying, but the mix of fish and dragons is really rare. In fact, some people in the industry are worried. They are worried that the LED brand will appear in a hurry and the competition will fall into the trap. Disorderly melee, they hope that the LED industry can emerge a number of high-end brands with strong innovation capabilities and strong technical strength to lead the development of the entire LED industry. Mulinsen is a leading high-tech enterprise in the production of LED packaging and LED application products. Over the years, it has devoted itself to the development and utilization of LED lighting technology, and has accumulated strong technical research and development capabilities and brand development capabilities, both domestically and globally. Mulinsen lighting products have a place in the LED market. According to the relevant person in charge of Mulinsen, Mulinsen officially unveiled its global strategy last year and entered the world market in an all-round way. Now it has established 6 offices and China's regions around the world, becoming the global production base of LED light source products and becoming a global market. A strategic partner of the famous LED brand. The person in charge said that in the domestic market, after more than a decade of development, Mulinsen has established the leading position of China's LED industry. The next step will be to start from the three aspects of quality, brand and channel, aiming at high-end positioning and innovative development mode. Leading the Chinese LED industry. High-end quality In recent years, Mulinsen has invested a total of several hundred million yuan to introduce the most advanced LED automatic production, R&D equipment and process control technology from abroad, and to improve the automation level and R&D level, and promote the rapid development of high-end, high-quality and high-efficiency. stage. It is understood that in order to ensure the high-end quality of LED products, Mulinsen shares in the traditional light source advantages, but also formally form a strategic partnership with Philips Lumileds, Lumileds specializes in supplying high-quality LED chip products according to the high-end positioning of MLS. First-class production technology, sophisticated production equipment, advanced testing equipment and perfect testing means, Mulinsen has excellent product quality and strong production capacity. The monthly output is directly inserted into LED 2 billion, digital tube 500 million, posted The film is 1.2 billion pieces, with an annual output of tens of billions of LEDs, dot matrix, digital tube and clock board. High-end brand on June 9 this year, during the 2012 Guangzhou International Lighting Exhibition, Mulinsen shares released its first LED lighting terminal application brand light source family, the family means a strong historical precipitation, also means the professionalism of Mulinsen . In order to make the light source family a first-class LED high-end brand, Mulinsen shares closely cooperates with Taiwan Industrial Technology Research Institute to solve many structural technical problems such as structural design, design and heat dissipation design of LED lamps. Through the cooperation and advantage integration with Lumileds, Taiwan Industrial Technology Research Institute and even multi-party organizations, Mulinsen has gained more powerful R&D and innovation capabilities than single lighting companies, thus ensuring the superiority of MLS source family in high-end positioning. High-end channel high-end brands are inseparable from high-end channels. For this reason, Mulinsen shares the channel between the high-end brand source family and the original Mulinsen brand as a starting point for entering high-end channels and opening up high-end markets. According to reports, Mulinsen takes the light source as the core to take the traditional logistics channel, while the light source family takes the invisible channel with high-end integrated lamps, namely the design institute, design company, lighting design company, engineering unit and owner and other target groups to provide them with high-quality LED. Lighting products and overall solutions. In addition, the light source family has opened up another new channel, namely large-scale commercial supermarkets, such as Wal-Mart, China Resources Vanguard, Metro, B&Q and other high-end shopping malls, directly targeting high-end consumers. Weng Qinqin, the domestic marketing director of Mulinsen and the general manager of the light source family, said that the expected goal of MLS is to break the long-term monopoly of foreign lighting brands in the high-end market and establish a national brand banner in this market.