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According to statistics from the China Association of Automobile Manufacturers, the overall sales of China's commercial vehicle industry in 2012 was not optimistic. In the first half of this year, both production and sales showed a negative growth, which was 8.59% and 10.40% year-on-year, and the market performance was very bleak.
However, in such a dismal market, Nanjing Iveco did a good job. In the first half of the year, Nanjing Iveco showed an upward trend, accumulatively selling more than 70,000 vehicles in the first half of the year, an increase of 11.8% year-on-year. Its two major brands, Iveco and Yuejin What's more, both have achieved breakthroughs and the brand's market share has risen significantly.
In the case of poor overall production and sales of the commercial vehicle industry, Nanjing Iveco achieved a converse trend. The 11.8% year-on-year increase also allowed Nanjing Iveco to be a "proud" in 2012 for commercial vehicle companies.
The successful operation of an enterprise requires collaboration in all aspects. It is like an accurate clock, and any one part is indispensable. Product quality is its core. Since its establishment in 1996, Nanjing Iveco has always been adhering to its consistent professional quality and brand connotation, and has become a household name for commercial vehicles. In particular, since the last five years of Shangnan Cooperation, it has relied on the integrated resources advantages of two major shareholders, SAIC and Iveco, Nanjing. Iveco ushered in a new development in terms of quality.
Based on the product development and improvement and technology platform resource sharing, Iveco injected Europe's advanced advanced technology into the Iveco light passenger series, making the technological adaptability and scalability of products like Bodi and Deyi continue to meet professional requirements. The business needs of customers, this point from the first half of the sales data of Baodi, proud of two light passenger products can be confirmed.
On the other hand, Iveco has also provided strong support for the improvement of the performance of the Yuejin series, whether it is the high-end Oka K301 at the Beijing auto show or the S/H series performing well in the low-end market. Undoubtedly, Leaping this brand with the longest history in the field of China's light truck continues to shine new vitality.
It can be said that Nanjing Iveco's upside against the market is relying on technological advancement and internal optimization. This can provide a good example for car companies that are falling into sales decline.