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Outdoor LED screen has broad prospects
In recent years, the media industry has shown a thriving scene. Among them, outdoor advertising media has become one of the most popular media formats by virtue of its high traffic flow location and good publicity. This has created a good opportunity for the development of outdoor display devices. With the emergence of new technologies and the upgrading of existing technologies, the form of outdoor advertising has also undergone earth-shaking changes in a short period of time. From the initial store signs, to dynamic advertising screens, to oversized video display walls, outdoor advertising is almost everywhere in people's lives. Because outdoor advertising is usually located in the bustling roads with huge traffic, it is regarded by many businesses as an important means of corporate brand and image promotion. With the help of high-definition, 4K and other technologies, the clarity of the outdoor display is constantly increasing, thus providing a larger size choice. This makes LED display position in the outdoor advertising industry increasingly recognized by the market. Compared with other advertising methods, outdoor LED displays have many excellent performances. Such as its location is usually in crowded areas, large size, gorgeous pictures can create a stronger visual impact. In today's era of information explosion, this unique form of realization is often easier to stand out from overwhelming advertising, effectively achieve information communication with the audience, and achieve the purpose of brand image and public information dissemination. The LED display itself has energy-saving and environmentally-friendly product features, and can support the all-weather information transmission needs of 24-hour non-stop playback. It also has excellent performances such as waterproof, lightning protection and shock resistance, and can adapt to the application needs of harsh outdoor environments. Thanks to its high brightness performance, the display effect is not easily affected by the environment, so the effect of outdoor propagation can be guaranteed. Not only that, compared with TV commercials and other forms, outdoor LED screens can also play publicity content such as urban propaganda films, so it is not easy to be disgusted by the audience, and the acceptance rate is significantly higher than traditional TV commercials. At the same time, it can also beautify the image of the city, enrich the role of people's spare time, and become a display window of brand image and city image. As an important emerging media for outdoor advertising, LED display has been in the process of rapid development in recent years. It is estimated that by 2015, the outdoor LED display advertising market will have a revenue of more than 3 billion, and the prospects are very attractive.