Quality supervision makes the company responsible

Recently, the General Office of the State Council issued the "Action Plan for the Implementation of the Outline for Quality Development in 2015" (hereinafter referred to as the "Action Plan"). “Strengthening the main body of quality is the enterprise, not the government.” The responsible person of the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) stated that the government should play its role as a quality subject by doing a good job of “living”, “good governance” and “co-governance”.

"Living" means to simplify administration and decentralize power, reduce administrative approvals and production licenses, return rights to enterprises, and let enterprises become true market players, quality agents, and responsible parties. Li Jun, a professor of law at the University of International Business and Economics, believes: “Before, the government did have some deviations and misunderstandings in its quality work.” Therefore, this year’s “Action Plan” clearly states “further reduction and decentralization of quality and safety. Administrative approval items, research and establishment of quality safety supervision power list, list of responsibilities."

"Good management" means strengthening the supervision of the market afterwards and improving the pertinence and effectiveness of supervision. Li Jun said: “To achieve 'good governance', we must first set the scope of supervision with the goal of ensuring quality and safety, not all aspects, and second, we must improve and supervise the supervision methods based on the needs of effective supervision.” “Action Plan” The proposed "based on large and medium-sized medical institutions, the establishment of product injury monitoring system," "strengthening the quality and safety monitoring of agricultural products, food and medicine, food-related products," and so on, all show that the focus of quality and safety supervision is tilted to important products and key areas, supervision methods Constant innovation features.

"Co-governance" means social co-governance. Outside the government, it fully mobilizes the power of industry organizations, news media, market intermediary organizations, and consumers to participate in quality governance.

The data shows that there are still many weak links in China's quality development, and quality issues in some areas are still outstanding. Although the passing rate of national product quality inspection in China reached a historical high of 92.3% in 2014, there are still 23 products that pass the spot check rate of less than 80%. In the consumer complaints compiled by the China Consumer Association in 2014, the total number of quality complaints reached 283,900, and the proportion of quality complaints in the total complaints was still as high as 45.8%. In the international market, a global survey conducted by the State Bureau of Foreign Affairs in 2014 showed that 62% of overseas respondents are concerned about the quality of Chinese brands.

To this end, this year's "Action Plan" focuses on strengthening quality, standards, and brand building, and identifies 18 tasks in a total of 18 tasks in 4 areas.

“On the one hand, we will strengthen the quality foundation of brand building by carrying out special actions to improve quality. In particular, aiming at the impaired reputation of our products in Africa, the importing country’s government believes that China’s intention to dump the inferior products of African countries is an outstanding issue and puts forward The transformation of quality of products in Africa will improve the brand image with high quality.” A person in charge of the General Administration of Quality Supervision, Inspection and Quarantine said: “On the other hand, we will also promote the establishment of an international mutual recognition brand evaluation system by formulating international standards for brand evaluation; Establishment of brand cultivation capacity for agriculture, manufacturing, and service companies, establish and improve the brand cultivation management system, formulate and promote brand cultivation evaluation criteria, protect and pass on old brands, enhance the quality of traditional industries and other measures to promote the transformation of Chinese products into Chinese brands” .

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