"Real fuel consumption" has little reaction to the auto market


In the first week of the new year, when visiting the 4S shop in Foshan, people may see that a yellow logo is stuck on the display windshield, and the data on the “comprehensive working situation” on the top line is particularly eye-catching.

On January 1, 2010, the website of the Ministry of Industry and Information Technology formally launched the “Light Vehicle Fuel Consumption Notification”, which announced the detailed fuel consumption data of the 5,923 models detected in urban, suburban, and comprehensive conditions. On the same day, all passenger cars and light commercial vehicles with a total mass of 3.5 tons sold in China are required to affix “Identification of Vehicle Fuel Consumption”.

For many consumers who believe that their fuel consumption is not satisfactory after they buy a car, this is undoubtedly an act of support and feelings. After the Ministry of Industry and Information Technology announced the fuel consumption figures, the click-through rate rose rapidly. Some media even broke news on the site.

After comparing the "real data" of the national version with the theoretical fuel consumption given by the car dealers, many supportive voices have been heard: "It has long been said that this brand is not fuel efficient, and now the country has announced how it will be explained after seeing this group of car dealers. !” A Foshan owner said angrily online.

Compared with the bustling on the Internet, the actual response of the auto market in Foshan is relatively calm. Some car dealers stated that due to the current good sales momentum of Foshan autos and strong consumer demand, the supply of most car models is in short supply. Therefore, at this stage, the “car fuel consumption logo” is difficult to have a significant impact on sales.

"Micro-vehicles may not be fuel-efficient."

On the website of the Ministry of Industry and Information Technology, the reporter saw that the “Notice of Fuel Consumption for Light Vehicles” was included in the Home Quick Service Channel. After clicking on this column, you can see the four major categories of search conditions "production enterprises, vehicle types, displacement range, common name", and gives a detailed query method and situation.

In the data released this time, the urban fuel consumption and comprehensive fuel consumption of some A0 and A00-class vehicles with a displacement less than 1.4L have received attention. In this interval, many cars tend to use low fuel consumption as the main selling point. However, in the data released this time, the comparison results are surprising.

An interviewee told reporters: “I always wanted to buy a hatchback car, this time the announced urban fuel consumption went as far as 100 kilometers 8L, comprehensive fuel consumption is also similar to an ordinary sedan. This is too far from the imagination. Still have to think about another goal."

According to the data, some 1.3L displacement cars have automatic fuel consumption in the urban area and even exceed 9 kilometers per 100 kilometers. This obviously differs from the public's understanding of the fuel economy performance of small-displacement vehicles, making it difficult for many people to accept.

Similarly, the oil consumption image has been subverted, and there are some large displacement vehicles with a capacity of over 1.8L. According to the Ministry of Industry and Information Technology, some 1.8L displacement vehicles consume only about 1L of fuel per 100 kilometers compared to 1.6L models.

"The 1.6L can be said to be the watershed of the economic model. When the displacement goes up, no matter what the power, value, or ride of the car will change." An industry analyst said that some large-displacement models in the fuel consumption data Instead, it shows a strong fuel economy, which may gradually change the public’s basic concept in the future.

German and Japanese cars perform differently

In the Pearl River Delta center areas such as Foshan and Guangzhou, the outstanding fuel-saving image in the eyes of the public is one of the advantages that Japan's brand cars have been shaping for many years and relying on to survive. In this "real fuel consumption" data, some Japanese models performed relatively well and the related car dealers were relieved.

“Wanda 1.6L, fuel consumption of 9.0L in a hundred kilometers of urban area, which is better than many models with the same displacement,” said a local Dongfeng Nissan dealer.

The same as the Japanese car, imported Suzuki SUV Super Vitra is also among the best in the mini-car, 2.4L manual transmission version of the city of 100 km fuel consumption 11.60L, integrated fuel consumption is only 8.9L hundred kilometers.

In Foshan Auto Market, the sales volume has been far below the Japanese brand of the German system. Due to factors such as turbine technology, fuel consumption data also has many outstanding features.

"My Haorui 1.8T integrated fuel consumption was only 7.4L!" A Skoda Hao Rui owners proudly sunscreen "achievements."

Because it also adopted a more advanced engine technology, the huge SUV Audi Q52.0T automatic transmission, the combined fuel consumption is only 100 kilometers 9.90L.

"Japan's fuel-efficient, European car safety" is the most popular argument in the market. The European car brands represented by the German system have been highlighting the highlights of safety. At the end of 2009, the emergence of a number of European and American TSI new models provided technical support for improving the fuel economy performance, and the results were confirmed in the data released this time.

Guiding the production and use of low-fuel-consumption and energy-saving vehicles is the fundamental starting point for the implementation of the new regulations on fuel consumption. A person in charge of a Japanese auto parts company, who declined to be named, said that further development of fuel-efficient technologies will become a hot spot for major brands in the future.

Foshan sales have not yet been affected

Reporters visited the major car cities in Foshan and learned that half a month ago, a handful of local 4S shops started to mark the car's fuel consumption.

At a 4S shop in the Dongfeng Yueda Kia Nanhai, staff had already placed the logo neatly in front of the driver's window as the new car was launched in late December in Seoul. However, many car dealers do not pay enough attention. In an independent brand 4S shop, the market manager told reporters that for the preparation of stickers for fuel consumption, “wait and see, talk over time”.

Some car dealers who have already completed labeling and pasting according to regulations have said that they have not yet found that real fuel consumption has had an excessive impact on consumers.

“Now is the best period in a year, and many consumers have voluntarily requested to increase their prices to buy a car,” said sales consultant Avin. In the current market environment, consumers are very demanding and it is difficult to retreat due to data on fuel consumption.

According to a survey conducted by Phoenix.com, as many as 72% of netizens believe that the forced labeling of new vehicle fuel consumption marks will affect the purchase of cars.

In this regard, the general manager of a Japanese brand 4S store believes that once the relationship between supply and demand eases, the “site propaganda” role marked by fuel consumption will gradually appear, and some second- and third-tier brands with poor fuel performance will find it difficult to avoid the negative effects.

BMW and other luxury brand sales representatives told reporters that the economical family car is the main area affected by fuel consumption. Generally, commercial vehicles and luxury vehicle consumers consider relatively few fuel consumption factors. “The more consumers care about oil prices, the more The greater the impact of this policy will be."



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