·The automotive service market will eventually welcome the national standard

In response to the many problems exposed by the automotive service industry, the national standards for the service industry are unified and standardized. On August 17, according to the National Standardization Administration Committee's national standard revision plan, the China National Institute of Standardization, under the jurisdiction of the China National Institute of Standardization, China Automotive Industry Association, jointly organized the four national standards researched and drafted by the relevant units, "Auto Dealer Management and Service Specification, "Automobile After-sales Parts Market Service Specification", "Automobile Service Specification" and "Automotive Service Evaluation Specification" are open to the public for comments.

Wang Du, deputy secretary general of China Circulation Association, said that China has not yet issued the national standard for automobile service regulation. The four national standards regulate the service quality of the automobile industry, and provide relevant departments and consumers with relevant evidence to regulate the market service quality of the industry.

In recent years, with the rapid development of the social economy, the automobile market continues to develop rapidly, and China has become the world's largest automobile producer and consumer market. The rapid development speed has exposed many problems and development bottlenecks in the automobile sales market. The original policies, regulations and methods are no longer applicable to the current development status. The chaos in the automobile distribution industry is prominent, and the standardization management of automobile dealers is solved. Effective ways and important means of these problems.

At the same time of the rapid development of the automobile industry, China's automobile service has also exposed many problems, including uneven service organizations, inadequate service behavior, and uneven service quality. Customer satisfaction is generally low, resulting in disordered automobile after-sales service market. Seriously restrict the development of health norms in the automotive after-sales service industry. There are problems such as uneven industry, shoddy self-owned brands, and serious product surplus.

According to a survey conducted by Beijing Business Daily, nowadays enterprises are blindly pursuing sales and product upgrades are not enough. At the same time as the rapid development of auto parts and after-sales parts industry, due to the unsound long-term management mechanism and immature technology development, China’s auto aftermarket parts market still There are prominent problems such as “disorder”. Therefore, improving the market competitiveness of after-sales spare parts has become a top priority for China's automotive aftermarket parts industry. Prior to this, China has not yet released the national standards for automotive service standards. The four national standards regulate the service quality of the automotive industry, providing relevant departments and consumers with relevant evidence to regulate the market service quality of the industry. The automotive service industry urgently needs such standards to manage and at the same time better protect consumer rights.

Wang Du believes that the rapid increase in car ownership caused by the growth of blowout sales in China's auto industry requires the market to provide matching high-quality after-sales service. The standardization and quality control of automobile after-sales service is crucial to the healthy development of the industry. The important role is to establish a standard after-sales service evaluation. The automotive service industry also urgently needs relevant standards to manage, so as to better protect consumer rights.

In fact, automotive after-sales service is also an important profit growth point for auto companies. After-sales service accounts for a large proportion of the operating income of car companies. The experience of developed countries shows that the profit generated by after-sales service has accounted for more than half of the operating profit of automobile companies and even more. Therefore, the fair and open evaluation of after-sales service is not only beneficial to consumers, but also beneficial to the sustainable development of industries and enterprises. It cannot be ignored, and it is a win-win result for the industry, enterprises and consumers.

It is understood that the above four national standards are important basic standards in the field of automobile circulation in China, and will have universal guiding significance for industrial enterprises. It is also the focus and demand of consumers with the highest concern and highest voice. Wang Du said that the four national standards have specific requirements for after-sales service processes and quality requirements, after-sales service delivery requirements, repair and rescue services, customer tracking and complaint handling, and have practical operability and guiding significance.