The caravan market started to smoke, and the long-established Zhongxue axle car explosion strategy opened up a new phase


For many years, the scale of China's automobile logistics has been considerable, and its development is in a period of rapid growth, so that most of the manufacturers of caravans live in relative “comfort zones”. With the advancement and implementation of new national policies and regulations, 2017 is destined to become a watershed for the caravan industry. The company that has not yet awakened will miss the opportunity for development. We can see from international giants such as Kodak, Nokia, and Samsung that if the company does not start its own revolution soon, it will inevitably move away from the user.

The double-decked cars that have been disallowed for high speeds since last year will gradually become history. One day's plan is in the morning, and one year's plan is in spring. This sentence is an experience that the Chinese working people have summed up in thousands of years of production practice. In 2017, the policy was positive, and the innovators had long taken the lead in breaking the old pattern and started the new era of the mid-axis axles with the leader's attitude.

Far from strategy: From creating an industrial chain to creating a watershed

Companies with far-sighted strategic vision must not only be good at taking advantage of the situation, but also need to take precautions before they can stand on the forefront of industrial development. According to Ge Xianwen, president of the Changji Group's vice president of modified car system, “The third-tier companies are doing things, the second-rate companies are making markets, and the top-ranking companies are doing the potential. The long-established axle-mounted cabs have been in business since several years ago and have long been waiting for the wind. ”

The first is the strategic layout of the industry chain.

Changjiu Group is committed to building an internationalized and capitalized integrated automotive value chain operation platform to provide professional services for all aspects of the automotive value chain. The business covers automotive logistics, automotive sales and service, automotive finance, automotive modification, automotive e-commerce, and automotive clubs. It will continue to develop the extended business in the automotive sector. On May 20 last year, the “caravan and special vehicle production and logistics project” with investment of several hundred million yuan was settled in Suxi Modern Industrial Park, Bozhou City, Anhui Province. In the same year, Changjiu Logistics was listed on the main board of the Shanghai Stock Exchange and became the first listed automobile logistics company in China. Close to the frontline, we can understand the market demand. The long-term advantage of the Group's industrial chain is that the technical development of long-distanced carriages and market sales have provided a steady stream of energy. Ge Xianwen said: "From the whole industry chain to the capital market, not only will the long-neutral central axle cabs be more grounded, but it will also allow the long-term carriage to be full of confidence."

Followed by the lead of the core standards.

In addition to the industrial chain and capital, it must also possess technological advantages and must lead in standards. On the public information website of the Ministry of Transport of the Ministry of Transport of the Ministry of Transport on January 23, the Ministry of Transport of the Ministry of Transport publicized the list of fuel consumption models for the 37th batch of road transport vehicles. Zhongxing Shaft Carrier CHX5240TCL vehicle transporter (train) And the vehicle transporter (traction truck) became the first transporter model in the cab industry to announce the adoption of China Fuel. Undoubtedly, in the forward-looking market layout, the long-term carriages took the lead again, achieved industry-leading standards in the core standards, and took the lead in the tuyere of the mid-axis axles.

Why are some companies able to withstand the test of market changes, and some companies have disappeared in the passive coping? After experts have found that their main difference is: the former as a "life-type company" to survive, while the latter is as "economic "The company" and oh. As a life-oriented company, the longevity group has relied on advance consciousness in corporate strategy, continued to integrate into national policies and occupied the minds of consumer groups, and ultimately promoted the rapid development of the industry, thus further achieving the brand's long-term leap in the market.

The product of the flaws: from excellent products to explosive strategy

For more than 10 years, the illegal boarding vehicles “aircraft board”, “great blame” and “two strange” have been ramping up the market. Although the country started to rectify vehicle logistics since 2004, due to its importance to the national economy, it has not made great efforts to implement the “three super” phenomenon (ie, the ultra-high, long, and overweight vehicles). The penalty. The long-term carriage is to see this point, through its own optimization of products, to achieve a strategic leap from excellence to explosives. Ge Xianwen said: "Long-term central axis carriage has always focused on product innovation to solve the problems encountered by users and meet the actual needs of users."

The first is to complete the product +: to solve the user's pain points.

In simple terms, the pain point is the actual problem that the user encounters in life. If it is not resolved, it will be uncomfortable and even painful. In fact, the past "aircraft board", "great blame" and "two strange" not only disturbed the user but also made the country uneasy. Frequent security incidents have caused headaches for car companies and the government. The carriage company must seize this pain point and try to solve the security problem. The long-established mid-axis trolleys not only have to solve the above-mentioned surface problems, but also go deeper into the details of users' use and solve more pain points hidden in the depths.

What are the pain points for the users of the carriages? How did the long-established axle-mounted carriages resolve?

From the point of view of operating costs, users not only need the power and speed of power output, but also need to control operating costs to gain more operating value space. For this reason, it is necessary for the coach company to work hard to match the optimization of engine technology and vehicle structure. For this, the long-established axle carrier has already found a way to break through the core technology and achieved both power and cost.

From a safety point of view, the long-neutral mid-axis carriages conform to the regulatory requirements of GB1589-2016 and also satisfy the user's desire for speed. The long-neutral mid-axis axle carrier adopts the German imported air suspension, which completely surpasses the traditional steel plate spring structure, which makes the tires roll smoothly and ride comfortably and safely. The global patented three-dimensional bionic brake shoe contact structure ensures the free movement of the shoe under the force conditions, and the return position is smoother. It will not cause brake stagnation resulting in braking and locking, thus ensuring driving safety. Because of these advantages, the long-established mid-axis carriage is also known as the highway's high-speed train, which carries the road transport aircraft carrier.

From an economic point of view, the long-neutral mid-axis carriage has also saved large amounts of money for logistics companies. The main product of the long-established mid-axle carriage is the Type 8353, which measures 22m and 18.1m in size. The height of the vehicle is 4m. It can load 8-11 vehicles, allowing logistics companies to load safely and economically. More vehicles.

From the perspective of application convenience, the long-medium-axis axles use high-precision S-camshafts to provide accurate braking response, ensuring accurate transmission of braking conditions to the brake shoe and precise braking. The structure is simple. The components are highly integrated and the hoof iron can be disassembled with a single screwdriver, eliminating the need for special tools and greatly improving maintenance efficiency. In addition, the use of a special formula of imported brake pads, brake better, more wear-resistant, greatly reducing the cost of routine maintenance and man-hours.

Ge Xianwen said: "After users know your product, if you have a strong interest, this is just the basis of marketing. If you want to buy does not mean you must buy, only to touch the pain points of the user, he will not hesitate to place orders. The application of each core technology of the center axle trolley has solved many pain points such as user economic efficiency, operating speed, and security.”

Second is to achieve value +: create users' excitement.

The excitement of the long-established mid-shaft lift truck corresponds to solving the rigid demand of consumers and satisfying the users beyond the normal demand. So, where does the long-neutral mid-axle carriage ride make users excited? Here are two points of value that make users excited.

The first is to realize value innovation through solutions. The long-established medium-axis axles have a strong mix and match capability. The main vehicle has four take-off platforms and three telescopic platforms, which can provide users with different solutions. Loading scheme 1: Ford sharp circles, loading capacity is 8; Loading scheme 2: Volvo S60, loading capacity is 10; Loading scheme three: Volvo XC60, loading capacity is 9; Loading scheme four: Ford sharp sector + Volvo S60 ,Load capacity is 9 units; Load program 5: Ford sharp sector + Volvo XCS60, load capacity is 9; Load scheme 6: Volvo S60 + Volvo XCS60, load capacity is 10; Load scheme 7: Ford sharp sector + Volvo S60 + Volvo The XCS60 has a load of 10 units. As a result, different user needs can be met and users can be surprised by their practicality. Combining the needs of automotive logistics companies, the long-established mid-axis carriage will also be customized to transform and build a personalized solution that will lead the company in terms of capacity, maneuverability, and technology foresight.

The second is to realize value multiplication through core technologies. The lifting platform of the long-neutral mid-axis carriage has adopted a variety of core technologies, each of which makes the user's eyes shine. For example, the central axis train uses a cycloid motor to drive the screw to lift the upper platform to ensure that the lifting and lowering of the upper platform is synchronized and stable, avoiding bumps when loading and unloading vehicles; for example, the screw has a self-locking function. No need to install limit pin, safe and reliable, greatly improving the train loading efficiency. These technical innovations based on user pain points are enough to make users excited. Of course, these are only some of the features of the long-term mid-axis carriages. More advantages and features also require the user to experience the driving experience.

From the iPod, iMac, iPhone to iPad, Apple continues to introduce new products to lead the market and ignite the excitement of users. The long-established mid-axis axles have not only provided solutions, but also fulfilled users' needs and development goals with stronger loading capabilities. Ge Xianwen said: "In the narrow sense, the excitement is the selling point. If we go deep into thinking, it should be when you finish selling your product, there is the feeling of letting consumers feel excited, even the value of being excited. "The book "The Pursuit of Excellence" has been hailed as the world's best-selling business management book, and it has become the management Bible for outstanding American companies. Today, many "excellent" companies have vanished. The reason is that many companies have not returned to the most essential, that is, at the product level, they have failed to allow innovation to serve users, and they have not found the pain points and excitement of users and solved them.

The product is the foundation that cannot be ignored in the growth of the company's brand. Ge Xianwen told the reporter: “The long-established mid-axis axles will carry 1-2 more vehicles than the mid-axis axles on the market. Each innovation is the result of focusing on users, and it will not only create superior products for a long time, but also It is to build explosive products in the user's mind."



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