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The micro-growth of car sales is in line with such a feature as the overall market begins to mature. From the perspective of local markets, first-tier cities such as Beijing and Shanghai have begun to show the features of the auto market entering a mature stage of development. Indeed, in the past 2012, vehicle replacement has become a decisive factor affecting the automotive market in first-tier cities such as Beijing and Shanghai, and this is one of the characteristics of the mature automobile market.
According to data released by the China Association of Circulations, as of the end of last year, sales of new cars generated through the replacement of used cars accounted for 60% of the total sales. In 2011, the replacement ratio of new car sales was only 10%-15%. Su Hui, a senior expert in the automotive industry, said that with the gradual maturity of processes and policies, replacement has become an important means for car dealers to drive new car sales. In the future, with the continued implementation of the restriction policies in first-tier cities such as Beijing, the replacement business remains the focus of the auto market.
From rapid growth to mature development, Shen Rong believes that the transformation of the Chinese auto market in 2012 can be said to be a turning point. “In the face of the global automotive market, we will find that many developed countries have completed the transition from developing to mature markets, while China The auto market has only entered mature development since 2012."
In addition, it is worth noting that experts generally stated that although they have entered a micro-growth, it is not easy for China's auto market to achieve a 19 million-car sales breakthrough both in production and sales when the global automobile market is generally unsatisfactory. Shi Jianhua, deputy secretary-general of the China Association of Automobile Manufacturers, reminds automakers accustomed to rapid growth that “how to adapt to the new situation and maintain a healthy and lasting development in a new environment should cause great concernâ€.
Passenger car sales will reach 16.8 million this year. The gap between strengths and weaknesses will be even greater
According to the forecast of the China Automobile Association, passenger cars will continue to be the focus of growth in the auto market this year, and sales are expected to reach 16.8 million vehicles, with an increase of nearly 8.5%. Although the growth rate of the passenger car market is not much different from that of last year, many market participants predict that this year's strengths and weaknesses of different models will be even more different.
For this year's car market, China Automobile Association expects sales of 11.55 million vehicles, an increase of nearly 7.5%, will continue the steady growth last year. However, when it comes to the SUV market, the China Automobile Association has used the phrase “strong demand†to describe it. CAAC predicts that the sales volume of the SUV market this year will be around 2.46 million vehicles, with a growth rate of 23%, far exceeding the industry average, and becoming an important driving force for the growth of the passenger vehicle market.
The reporter learned that since the second half of last year, the high growth of the SUV market has formed a sharp contrast with the overall micro- growth of the auto market, so that many car companies have successively launched SUV models. According to the survey, a variety of new SUV models recently launched, such as the new Shengda, Angkola, 3008, etc., once appeared, quickly attracting the attention of a large number of consumers. It can be foreseen that the competition in this market segment will be the most popular in the auto market this year. One of the points.
The domestic automobile demand forecast in 2013 reached 20.80 million
The Chinese auto market has been growing for two consecutive years and this trend will continue this year. This does not mean that China's auto market is unique, "instead of striving for stability after rapid growth, it follows the normal laws of the development of the auto market."