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Affected by the increasingly prominent domestic energy pressure, the domestic mini-vehicle market has changed. New technologies and concepts such as energy conservation and environmental protection began to dominate the development of the automotive industry. At present, Changan, FAW, Dongfeng, Wuling and other domestic automobile groups have started to move. Among the major groups, Dongfeng has entered the micro-vehicle field at the latest, and has had a major impact on the micro-vehicle market in terms of technology, services, and products. At present, Dongfeng is implementing a micro-car premium strategy to seek further breakthroughs in the market by enhancing the core values ​​of its customers.
The power of quality warfare is far greater than the price war
Looking at the current mini-vehicle market, the wind of “enclosure†is prevailing. Changan, Wuling and other veteran mini-vehicle companies rely on years of network operations to control most of the market. Changan Star, Wuling Light, Hafei Public Opinion, and other vehicles have been facing the market for a long period of time, giving people a feeling that is a bit like the “three-year old†in the mini-vehicle industry. However, with the intensification of market competition, the increasing number of new models, and the continuous upgrading of technology, the situation in which these old brands reunify each other will never return.
The trend of price cuts in the mini-vehicle market has prevailed for a long time, but single-player price cuts have not only led to thin profits in the industry, but also hindered enterprises from improving their technological level and industrial upgrading. Although the short-term price reduction can win some customers for the seller, in the long run, this low-level, market-destructive competition is not conducive to the long-term development of the industry and manufacturers. At present, some veteran micro-vehicles are still constantly lowering their prices, trying to exchange profits for the market, but Dongfeng and other industry upstarts adhere to quality strategy to maintain price stability, sales not only did not reduce, on the contrary there is a large increase, reflecting the gradual decline in market consumption rational.
"Dongfeng fever" triggers a market change
From the user's point of view, there have been several types of models and brands that have long been available for selection, and the homogeneity is serious. Although the purchase cost is low, due to the low technical content, quality, energy consumption, and security cannot be well protected, users need to pay for intangible costs. The majority of mini-vehicle users use their vehicles to support their families or use the car as a production tool. These unnecessary losses increase the users' operating burden. Enterprises can not only consider selling their cars, but they can truly win the respect of the market by truly taking user interests as their interests, upgrading their products through technology upgrades, and increasing their use value.
Dongfeng has entered the micro-vehicle area and brought new changes to the micro-vehicle industry. Since Dongfeng’s first minivan “Dongfeng Xiaokang†was listed on the market last year, with its outstanding performance, Dongfeng Micro-vehicles hit the market and triggered the “Dongfeng fever†in the market. In 2006, Dongfeng Micro-Vehicles maintained a strong momentum of development, with half-year sales reaching the top five in the industry.
3U gold diamond will lift the new car storm
At present, Dongfeng Micro-car is in constant motion to launch its second boutique model in the national market—Dongfeng Xiaokang 3U Diamond. The car integrates the three functions of fuel-saving, wear-resistant, and mute. Through the research and development of key components such as the engine, the power is increased by 20%, and the fuel consumption is 5%-10% lower than the ordinary mini-vehicle. The listing of Dongfeng Xiaokang 3U Diamond will set off a market storm in the mini vehicle sector. When the micro-vehicle market urgently needed new breath, Dongfeng Xiaokang 3U Gold Diamond came into being. Undoubtedly, with the continuous promotion of micro-car boutique strategy by companies such as Dongfeng, the new round of competition in the micro-car industry featuring quality, technology, and service will become the mainstream of the market.