The target consumer groups of domestic lubricant companies should pay full attention to gas stations

The market target consumer groups around the auto repair shop, oil change center, specialty stores, and the vast rural oil market, should be the target consumer groups of domestic lubricant companies. Especially for gas stations, they should be given full attention. Sinopec and PetroChina have more than 40,000 gas stations and a huge regional sales network for oil products. They should make full use of this advantage, clarify the gas station as a target group for lubricating oil consumption, and establish a one-stop supporting service for a larger market. Share.

It cannot be ignored that original equipment manufacturers (OEMs) are generally large-scale enterprises and have a large-scale initial oil market potential. Sinopec and PetroChina should use the image and financial advantages of their own ultra-large plastics companies to carry out multi-faceted cooperation or strategic alliances with OEMs and related oil companies, develop specifications that meet their requirements, and provide better prices. This will not only occupy the OEM's initial oil market, but also make it easier for OEMs and related oil companies to recommend their downstream customers in order to win the market for service oil.

The brand strategy market competition is mainly reflected in brand competition, and the marketing of drill cards has become the mainstream of competition. A company without a brand has no soul, no personality, no characteristics. Foreign big oil companies use their brand effect to occupy 87% of the world's lubricant market.

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