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In the first four months of this year, China's large and medium-sized buses have exported 2,800 vehicles to Russia. This is the peak of China's passenger car exports after Russia has increased the certification standards for imported cars. The domestic famous bus manufacturers Suzhou Jinlong, Yutong and Xiamen Jinlong are all on the list of exports.
In spite of the financial crisis, Russia, as one of the BRIC countries, has a continuously stable automotive market. From the perspective of market demand, Russia’s large-scale Bo Wu has huge demand for commercial vehicles, and due to its geographical position, Easy to export to neighboring countries.
To treat such a promising market, it is not always easy for Chinese companies to think about it. First of all, because Russia wants to develop its own automobile industry, it naturally will implement some protective measures. Secondly, some commercial vehicle companies in Europe, America, and Japan have already entered the Russian market. Cooperation with local companies has been carried out, which has made Chinese companies have very limited cooperation space. Finally, due to the unstable policy of the Russian government, Chinese bus companies have not entered the Russian market. A quasi-heart, the above reasons have increased the speed of the expansion of Chinese bus companies in Russia.
Faced with this situation, Dai Jinlong, the leading company in the domestic passenger car industry, formulated a strategy for development in Russia.
First of all, the reason why Daikin Dragon insists on high-end, high value-added passenger cars in the Russian market. Secondly, we must persist in doing a good job of services and improve sales and service networks. Third, we must try different forms of exports. We must cultivate appropriate dealers and use the power of dealers to open up markets. On the other hand, Dajinlong is ready to try KD's production methods. , do a good job of the relevant personnel, resources, and technical reserves. When the time is ripe, localized production can be achieved. Finally, strengthening communication with the local government is an important part of the work, as the government plays a leading role in Russian bus procurement.
This time, Jinlong's exports to Russia are all tourist coaches, and the certification of highway passenger cars and buses is in progress. Because next year Russia will begin to implement the Euro IV standard, Dajinlong will conduct Euro IV certification. Xie Weiguo said that because the Russian government has a certain amount of subsidies for customers who purchase Euro IV cars in advance, this will promote sales of Euro IV cars this year.